传媒经济学研究的历史、方法与范例

本文主要回顾了传媒经济学在西方的发展历程、研究方法以及不同时期的研究议题。传媒经济学是构建于不同的经济学理论和分析方法之上的应用性学科,它致力于研究经济和金融力量如何影响传媒体系和传媒组织。西方传媒经济学创建于20世纪50年代,至今已发展成为一个活跃的和跨学科研究领域。文章认为,西方传媒经济学的主要研究范例包括理论型、应用型和批评型范例;其研究方法可分为行业市场研究、公司研究和影响力研究。在介绍西方传媒经济学研究的同时,本文还简要回顾了传媒经济学在中国的兴起与发展。     

Editorial zum Themenheft: ?‘Software-Reengineering“’

Ohne Zusammenfassung     

Lighting the Shroud of Turin for Exhibition in 2015

ABSTRACT

Lighting a cultural heritage artifact requires balancing visual perception with preventive conservation, by providing the best lighting (in terms of spectral distribution and quantity) to enable the viewer to appreciate details and color, while limiting photo-induced degradation. The paper outlines the methodology applied by a multi-disciplinary team while lighting the Shroud of Turin at its last public exhibition in 2015. The methodology considered the special requirements of the Shroud, including exposure to ultraviolet light, while providing appropriate display conditions that would meet audience expectations. The desired appearance (readability of the body image and color) was defined with the help of Shroud researchers and confirmed by subjective tests, while appropriate light levels for preservation were set in agreement with standard requirements and using knowledge of the degradation of linen in visible and UV light. The installation provided a controlled environment and a managed visitor route to the Shroud, assuring excellent perception of both details and color, with the lowest illuminance level about 15?lx.     

Why Users Share the News: A Theory of Reasoned Action-Based Study on the Antecedents of News-Sharing Behavior

Social media have become an integral part of online news use, affecting how individuals find, consume, and share news. By applying the Theory of Reasoned Action (TRA), this study investigates the effects of motives, attitude, and intention on news-sharing behavior among German social media users (n = 333). Findings show that news-sharing attitude and subjective norms have a positive effect on news-sharing intention, which in turn has a positive effect on actual news-sharing behavior. Taken together, we see that a new media behavior in the early phases of its societal diffusion—like social media news sharing in Germany in 2015—can mainly be explained by a rational choice logic and is rooted in the motives of socializing and information seeking. This finding thus reflects the double nature of social media as a means for both information retrieval and social grooming.     

Out of Sight, (Not Yet) Out of Mind: The Impact of Tie Strength on Direct Interaction and Social Surveillance Among Geographically Close and Long-Distance Facebook Friends

Social networking sites are considered a valuable resource to maintain existing friendships even over considerable distances. The present study emphasizes tie strength as a crucial determinant for the use of interactive and passive features among 302 active Facebook users and friends of different relational closeness (close friends vs. casual friends vs. acquaintances) as well as a moderator for the impact of physical distance. As expected, tie strength affected direct interaction linearly, whereas social surveillance followed a quadratic trend. Furthermore, moderation analyses revealed less frequent direct interaction between close friends and stronger surveillance of casual friends’ profiles as physical distance increases. These results indicate different functions in relationship maintenance for both behaviors as direct interaction aims at nurturing current relationships, while surveillance serves as a catalyst for promising future communications. As a consequence, physical distance influences direct interaction adversely due to emerging constraints but also contains informational value encouraging information-seeking behaviors.     

Retrieving and classifying instances of source code plagiarism

Automatic detection of source code plagiarism is an important research field for both the commercial software industry and within the research community. Existing methods of plagiarism detection primarily involve exhaustive pairwise document comparison, which does not scale well for large software collections. To achieve scalability, we approach the problem from an information retrieval (IR) perspective. We retrieve a ranked list of candidate documents in response to a pseudo-query representation constructed from each source code document in the collection. The challenge in source code document retrieval is that the standard bag-of-words (BoW) representation model for such documents is likely to result in many false positives being retrieved, because of the use of identical programming language specific constructs and keywords. To address this problem, we make use of an abstract syntax tree (AST) representation of the source code documents. While the IR approach is efficient, it is essentially unsupervised in nature. To further improve its effectiveness, we apply a supervised classifier (pre-trained with features extracted from sample plagiarized source code pairs) on the top ranked retrieved documents. We report experiments on the SOCO-2014 dataset comprising 12K Java source files with almost 1M lines of code. Our experiments confirm that the AST based approach produces significantly better retrieval effectiveness than a standard BoW representation, i.e., the AST based approach is able to identify a higher number of plagiarized source code documents at top ranks in response to a query source code document. The supervised classifier, trained on features extracted from sample plagiarized source code pairs, is shown to effectively filter and thus further improve the ranked list of retrieved candidate plagiarized documents.     

Health science libraries in Sweden: new directions,expanding roles

Librarians in Sweden are facing huge challenges in meeting the demands of their organisations and users. This article looks at four key areas: coping with open science/open access initiatives; increasing demands from researchers for support doing systematic reviews; understanding user experiences in Swedish health science libraries; and the consequences of expanding roles for recruitment and continuing professional development. With regard to changing roles, there is an increasing shift from the generalist towards the expert role. The authors raise the issue as to how to prepare those new to the profession to the changing environment of health science libraries.     

From Archive,to Access,to Experience––Historical Documents as a Basis for Immersive Experiences

Libraries have been the key to preserving culture and historic legacy for centuries. One such treasure cataloged in The Pennsylvania State University (Penn State) Libraries is a collection of over 33,000 Sanborn? Fire Insurance Maps. Originally kept safe in metal drawers, the library has embarked on a journey to digitize this abundance of information, combine it with other media such as photographs, and make it accessible through a web interface. Inspired by these efforts, we accessed this information and took it to the next level. Using state of the art 3D modeling and immersive technologies, we created a historic 3D model and immersive experiences of Penn State, exemplarily for the 1922 campus. The resulting experiences can be accessed through the web but also through head mounted displays (HMDs) and mobile phones in combination with VR viewers such as the Google Cardboard. Additionally, they can be used anywhere in the world or on the campus itself as a way to enable remote and in situ experiences and learning. Immersive experiences let us connect to the past, the present and the future, and as such offer value to digital cultural heritage efforts.     

The Formation of Swedish Media Studies, 1960–1980

Around 1960, the politics of the emerging media society in Sweden tended to fixate the formative functions of mass communication. The monopoly of public service broadcast media, press subsidies and new tendencies in film policy were some of the issues around which uncertainty prevailed. New methods to provide reliable data were sought by politicians, since empirical facts were required as arguments for an updated media policy. This article examines the different ways that the field of media studies was introduced in Sweden between 1960 and 1980. We argue that Swedish academic media studies departed from, and emerged within, a rather diffuse borderland between industry, politics and academia. The formation of national media research in Sweden can partly be seen as an effect of politicians and the media industry wanting to be better informed on issues such as media influence, media ownership and the habits and composition of the media audience.     

Applying LDA Topic Modeling in Communication Research: Toward a Valid and Reliable Methodology

ABSTRACT

Latent Dirichlet allocation (LDA) topic models are increasingly being used in communication research. Yet, questions regarding reliability and validity of the approach have received little attention thus far. In applying LDA to textual data, researchers need to tackle at least four major challenges that affect these criteria: (a) appropriate pre-processing of the text collection; (b) adequate selection of model parameters, including the number of topics to be generated; (c) evaluation of the model’s reliability; and (d) the process of validly interpreting the resulting topics. We review the research literature dealing with these questions and propose a methodology that approaches these challenges. Our overall goal is to make LDA topic modeling more accessible to communication researchers and to ensure compliance with disciplinary standards. Consequently, we develop a brief hands-on user guide for applying LDA topic modeling. We demonstrate the value of our approach with empirical data from an ongoing research project.