Images of life in America: The impact of American T.V. in Israel

The present study sets out to uncover young Israelis' perceptions of the American reality using the postulates and methodology of the cultivation analysis approach to mass communication. The comparison of the perceptions of “light” and “heavy” T.V. viewers with measures of the actual reality reveals that heavy viewers demonstrate a strong and consistent tendency to paint a rosier picture of life in the U.S., in terms of wealth and standard of living, even when other factors (age, gender, residence and ethnic group) are held constant. The findings of this study have methodological implications concerning the study of media effects as well as theoretical implications regarding the ongoing debate on “media imperialism.”     

Association between knee-to-hip flexion ratio during single-leg vertical landings,and strength and range of motion in professional soccer players

Abstract

The aim of this study was to test the correlation between knee-to-hip flexion ratio during a single leg landing task and hip and knee strength, and ankle range of motion. Twenty-four male participants from a professional soccer team performed a continuous single leg jump-landing test during 10s, while lower limb kinematics data were collected using a motion analysis system. After biomechanical testing, maximal isometric hip (abduction, extension, external rotation), knee extension and flexion strength were measured. Maximum ankle dorsiflexion range of motion was assessed statically using the weight bearing lunge test. Pearson correlation coefficients were calculated to determine the associations between the predictor variables (knee and hip strength, and ankle ROM) and the main outcome measure (knee-to-hip flexion ratio). Correlation between knee-to-hip flexion ratio and hip abductors strength was significant (r = ?0.47; p = 0.019). No other significant correlations were observed among the variables (p > 0.05). These results demonstrated that a lower hip abductors strength in male soccer players was correlated with a high knee-to-hip flexion ratio during landing from a single leg jump, potentially increasing knee overload by decreasing energy absorption at the hip. The results provide a novel proposal for the functioning of hip muscles to control knee overload.     

Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude

ABSTRACT

Using cross-sectional data from 504 students from four Kenyan universities, this study evaluates the indirect effect of brand personality on the relationship between social media and students’ behavioral intentions to enroll in postgraduate studies. Additionally, the study examines the moderating effect of attitude on the relationship between social media and brand personality, social media and students’ behavioral intentions, brand personality and students’ behavioral intentions. Finally, it investigates the moderating effect of attitude on the indirect process of brand personality on the relationship between social media and students’ behavioral intentions. The study is guided by the Theory of Planned Behavior, Technology Acceptance Model and Self Congruity Theory. Process Macro is used to analyze data. Results indicate that social media significantly predicts students’ behavioral intentions and this relationship is partially mediated by brand personality. Besides, attitude moderates the relationship between social media and students’ behavioral intentions and also the relationship between brand personality and students’ behavioral intentions. Finally, attitude has a conditional effect on the indirect relationship between social media and student’s behavioral intentions via brand personality and this effect is much stronger with a higher level of attitude. These findings contribute new knowledge to literature and theory.     

Academic ideologies and styles of research among academic researchers

This article focuses on the extent to which styles of research could account for academic ideologies, concerning both faculty and student affairs, among academic researchers in sociology, psychology, political science, and education. The hypothesis maintains that researchers in all four fields who favor styles of research which compete successfully are likely to take a conservative attitude toward student and faculty affairs. In contrast, researchers who favor styles of research which compete less successfully are likely to take an attitude favoring changes. The results confirm the hypothesis mainly among faculty in psychology and very little among faculty in other fields. The data are based on a secondary analysis of data collected by Ladd and Lipset in their 1975 Survey of the American Professoriate.