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Joe Cobbs 《Sport Management Review》2011,14(3):287-296
Theorists have emphasized brand differentiation in achieving a competitive advantage through sponsorship, and managers of sports sponsorships have recognized product category exclusivity as among the most valued rights afforded sponsoring firms. Yet the proliferation of sponsorships in the sports marketplace poses a challenge to sponsors attempting to establish a unique brand position apart from the clutter. The competition between corporate rivals for sponsorship exclusivity in the world's highest profile sporting arenas has begun to spill into the courtroom. The purpose of this paper is to review the cases of MasterCard versus FIFA, and AT&T versus NASCAR, and discuss the relevance of these contract disputes to sponsorship scholars and practitioners. Specifically, the courts’ finding of irreparable harm faced by the excluded sponsor offers an intriguing legal recognition of the theorized goodwill and inimitability of corporate affiliation with a specific sponsored enterprise. The cases also contribute an opposing view of best practices, where legal ramifications arise from treating sponsorship as a property-based resource and neglecting the relational dimensions of collaborative communication, trust, and commitment emphasized by contemporary sponsorship theory. 相似文献
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Realising the societal gains from publicly funded health and medical research requires a model for a reflexive evaluation precedent for the societal impact of research. This research explores UK Research Excellence Framework evaluators’ values and opinions and assessing societal impact, prior to the assessment taking place. Specifically, we discuss the characteristics of two different impact assessment extremes – the “quality-focused” evaluation and “societal impact-focused” evaluation. We show the wide range of evaluator views about impact, and that these views could be conceptually reflected in a range of different positions along a conceptual evaluation scale. We describe the characteristics of these extremes in detail, and discuss the different beliefs evaluators had which could influence where they positioned themselves along the scale. These decisions, we argue, when considered together, form a dominant definition of societal impact that influences the direction of its evaluation by the panel. 相似文献
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Michael J. Griksaitis Marina A. Sawdon Gabrielle M. Finn 《Anatomical sciences education》2012,5(1):C1-C1
Medical students at Durham University, United Kingdom receive instructions using ultrasound echocardiography . In this issue of ASE Dr. Finn and her colleagues compare the efficacy of ultrasound and cadaveric prosections for teaching gross anatomy of the heart. 相似文献
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German Posada Ting Lu Jill Trumbell Garene Kaloustian Marcel Trudel Sandra J. Plata Paola P. Peña Jennifer Perez Susana Tereno Romain Dugravier Gabrielle Coppola Alessandro Constantini Rosalinda Cassibba Kiyomi Kondo‐Ikemura Magaly Nóblega Ines M. Haya Claudia Pedraglio Manuela Verissimo Antonio J. Santos Ligia Monteiro Keng‐Ling Lay 《Child development》2013,84(6):1896-1905
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Cumulative experience with a variety of symbolic artifacts has been hypothesized as a source of young children's increasing sensitivity to new symbol-referent relations. Evidence for this hypothesis comes from transfer studies showing that experience with a relatively easy symbolic retrieval task improves performance on a more difficult task. Significant transfer was found for the 2(1/2)-year-old children in the 3 studies reported here, even with relatively low levels of contextual support (according to the taxonomy of transfer by Barnett & Ceci, 2002). Transfer occurred even though the 2 tasks were encountered in very different settings and there was a prolonged (1-week) delay interval between them. Transfer also occurred to a much more difficult task (one that even 3-year-olds typically fail). 相似文献
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ABSTRACTThis article explores the University of Colorado (CU) Libraries’ experiences with evaluating a patron-driven (PDA) program with Kanopy and an evidence-based (EBA) program with Alexander Street for streaming videos. The article includes a thorough comparison of EBA and PDA models, workflows, and outcomes. Three separately administered libraries within the CU system support campuses of different budgets, student and faculty demographics, programs, and exposure to streaming collections. Lessons in implementing and assessing streaming videos at each library and across the consortia are shared along with details on how to implement similar analysis at other libraries. 相似文献
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The study researched parent’s experiences of The Children and Families Act 2014 in Hull and the East Riding of Yorkshire. A sample of parents using KIDS Services in the area were surveyed by questionnaire, both before and after the legislation came into force. Nearly half of the parents were aware of a change in Special Educational Needs and Disabilities (SEND) legislation; and a third noticed a change in support for their child. Professionals are now more involved in SEND early identification, and most SEND needs were identified at or before the early year stage. The majority of parents thought that the support for their child was either always or sometimes well coordinated. Parents generally felt more involved in the process since the Act, and perceived improvements in educational support. Professional support for parents at diagnosis had increased over the studies, and educational, health and social care needs were generally being met. However, some parents thought that Information, communication and school support needed to improve, and that the voluntary sector was highly regarded. Implications in relation to practice were also made. 相似文献