Assessment matters: Considering the scholarship of teaching and learning in student affairs

Tony Ribera, Sarah Fernandez, and Matt Gray apply a scholarly approach to assessing student learning in the cocurriculum.     

Cultural and gender influences on age identification

Age identification plays a significant role in young adults’ mass, interpersonal, intergenerational, and intercultural communication. This research examines cultural and gender influences on young people's age identity by measuring the social age identity of male and female young adult members of five cultures varying in individualism/collectivism (Laos, Thailand, Spain, Australia, and the U.S.A.). We found cultural influences on age identity to be both unexpected in nature and modest in effect. American and Laotian respondents had similar and nominally higher levels of age identity than Australian, Thai, and Spanish respondents, with all having a markedly different age identities than those of Japanese respondents as reported by other researchers. No direct effect for gender on age identity emerged, though American females were more age identified than all other respondents. Across cultures, the social identity scale was found to be a reasonably adequate measure of age identity.     

Television Teaching: Parody,The Simpsons,and Media Literacy Education

This paper examines televisual parody as a media literacy educator, and the potential of parody to channel the powers of comedy and entertainment in order to “teach” the techniques and rhetoric of televisual texts and genres. It focuses on the case of the hugely successful and popular animated parodic sitcom, The Simpsons, and its playful attack on advertising and promotional culture. Currently in its 16th season, The Simpsons broadcasts to approximately 60 million viewers in 70 countries weekly, offering a playful critique of television from within the television frame.     

Patronizing young and elderly adults: Response strategies in a community setting

Within the context of an elaborated model of the communication predicament of aging, the effects of particular response strategies to patronizing, intergenerational talk were investigated with written vignettes depicting a community situation. Young adults (N = 222) evaluated a patronizing speaker more negatively than a non‐patronizing speaker, and they also judged both conversational partners to be more satisfied when patronizing speech was absent. As compared to cooperative responses, assertive responses from the patronizee led to evaluations that she was higher status, more controlling, less nurturing, and less satisfied. Patronizing individuals receiving an assertive response were evaluated as less in control and satisfied than when they received a cooperative response.     

Personal Malpractice Liability of Reference Librarians and Information Brokers

No abstract available for this article.     

Accommodating Translational Research

This is an article in a series illustrating the way scholars in communication have pursued translating their research into practice. The translational nature of communication accommodation theory and examples of its application are the focus of this contribution.     

Changes in Examination Performance in English Secondary Schools over the Course of a Decade: Searching for Patterns and Trends Over Time

The article explores changes in the examination performance of a random sample of 500 English secondary schools between 1992 and 2001. Using econometric methods, it concludes that: there is an overall deterministic trend in school performance but it is not stable, making prediction accuracy poor; the aggregate trend does not explain improvement over time at school level, where there is very considerable variation in improvement paths; there is a degree of persistence with respect to changes in performance at school level but it is short-lived; whilst there is evidence of a general upward trend across schools, there is a large amount of year-to-year variation and little evidence of sustained improvement at school level; and the model applied has little ability to forecast the direction of change for particular schools in the following year(s).     

A behavioristic interpretation of language

This essay argues that Bitzer's situational theory provides non‐deterministic causal explanations of rhetoric by recognizing the operation of external and internal factors upon rhetors and audiences, including the necessary role of perception. Understood in this way, the theory accounts for forms of rhetorical creativity through the definition of controlling elements of situations, for the production of rhetoric as purposive action, and for the degree of accuracy or clarity with which observable features of situations have been interpreted.