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Mary N. Barton Marion V. Bell Martha L. Hackman Hubert M. Blalock 《Communication Booknotes Quarterly》2013,44(4)
Mary N. Barton and Marion V. Bell's compilation Reference Books: A Brief Guide (Baltimere: Enoch Pratt Free Library, $1.25) Martha L. Hackman's The Practical Bibliographer (Prentice-Hall, $5.95 cloth, $2.95 paper) Hubert M. Blalock An Introduction to Social Research (Prentice-Hall, $5.95 cloth, $2.95 paper) 相似文献
53.
Theory and past research argue for the importance of understanding the effect of various campaign communication forms (e.g., newspapers, television news, radio, debates, candidate advertising, and personal discussions) on levels of issue knowledge (IK). This study used a meta-analytic approach to examine how well these forms predict IK. The aggregate analysis indicates that any of these forms can affect IK but that the different forms are not equally successful. Findings also indicate that the level of campaign interest moderates the effect of reading newspapers and watching television news and that those who watch debates in years with incumbents are less likely to learn. In addition, studies of newspapers are less likely to find significant effects in recent years, even though the issue content of newspapers has increased. The findings also suggest that television news is more likely to influence IK when levels of issue content are greater. These data indicate that measures of media use and IK can systematically influence the study results. Several conclusions are drawn from the research in the hopes of moving toward a theoretical model of communication forms and the attainment of IK. 相似文献
54.
R. Glenn Cummins Justin R. Keene Brandon H. Nutting 《Mass Communication and Society》2013,16(1):74-97
Although scholars have generated much research examining enjoyment of mediated sports, much of it has failed to explore how visual production elements shape viewer response. This study examines the impact of one increasingly common technique, subjective camera, on viewer arousal and enjoyment of game play. Participants viewed multiple plays from a college football game that varied in excitatory potential as well as viewing angle. Game play viewed via subjective camera elicited a greater sense of presence in the mediated environment and elicited more frequent arousal responses compared to traditional sideline perspectives of game play. However, the impact of viewing angle on enjoyment as well as self-reported arousal was dependent upon the exciting or dull nature of game play. Invoking the dynamics of excitation transfer theory, we discuss the potential explanations for this relationship as well as its implications for sports broadcasters. 相似文献
55.
Glenn Starlin 《广播与电子媒介杂志》2013,57(3):275-285
Today, when most Americans get most of their news from the broadcast media, we tend to forget just how recent a development this has been. Broadcast journalism is far from celebrating its 50th anniversary as a major source of news, since it did not develop until the mid‐1930s. The early relationships between the older print media and the newer medium of radio were not friendly, and the fledgling broadcast journalists needed considerable diplomatic skill in dealing with the wire services and their own employers, as well as pastepot and scissors to deal with the day's events. The story of how broadcast journalism became strong enough to cover so effectively the stories of World War II is inexorably tied to the “war” between promoters and detractors of news broadcasting during the 1930s. George Lott. has studied at William and Mary and Michigan State University, where he is working on a Ph.D. in speech. He presently is assistant professor in the Department of Theatre and Speech at the College of William and Mary. 相似文献
56.
Glenn McGuigan 《Journal of Business & Finance Librarianship》2013,18(3):81-106
ABSTRACT DIRECTORY OF VENTURE CAPITAL. Lister, Kate and Tom Harn-ish. NY: John Wiley &; Sons, Inc., 2000, 385 pp., $39.95, ISBN 0-471-36104-6. GALANTE'S VENTURE CAPITAL &; PRIVATE EQUITY DIRECTORY. Galante, Steven P. and Keith Moore. Wellesley, MA: Asset Alternatives Inc., 2000, 1,342 pp., $395.00, ISBN 1-893648-04-4. THE DIRECTORY OF VENTURE CAPITAL FIRMS: DOMESTIC AND INTERNATIONAL. Lakeville, CT: Grey House Publishing Inc., 1999, 1,227 pp., $295.00, ISBN 1-891482-94-7. Reviewed by James Galbraith. BUSINESS INFORMATION BASICS: A GUIDE TO THE KEY INTERNATIONAL SOURCES, 2000. Foster, Pam (Ed.) (with contributions by Judith M. Nixon). London: Headland Business Information, 2000, 230 pp., UK £95.00, ISBN 1-85739-204-3. Reviewed by Ann Fiegen. DOING BUSINESS AND INVESTING WORLDWIDE 2000 (CD-ROM). PricewaterhouseCoopers, May 2000, 1 CD-ROM disc. Pricing: $395.00 (institutional price of $295.00 available to public and academic libraries). (800) 579-1646 or http://www.PricewaterhouseCoopersglobal.com/gx/eng/ins-sol/main/index.html. PC compatible. System requirements: Windows 3.1 or higher. Reviewed by Adele L. Barsh PLUNKETT'S ON-LINE TRADING, FINANCE &; INVESTMENT WEB SITES ALMANAC, First Edition. Plunkett, Jack W. (Ed.). Houston, TX: Plunkett Research Ltd., 2000, $149.99 (includes diskette), 547 pp., ISBN 1-891775-08-1. Reviewed by Hal P. Kirkwood, Jr. PLUNKETT'S TELECOMMUNICATIONS INDUSTRY ALMANAC, First Edition. Plunkett, Jack W. Houston, TX: Plunkett Research Ltd., 2000, 653 pp., US$179.99 (includes CD-ROM), ISBN 1-891775-06-5. Reviewed by Hal P. Kirkwood, Jr. U.S. GOVERNMENT ON THE WEB: GETTING THE INFORMATION YOU NEED. Hernon, Peter, John A. Shuler, and Robert Dugan. Englewood, CO: Libraries Unlimited, Inc., 1999, 348pp., $42.00, paperback, ISBN 1-56308-757-X. Reviewed by Bert Chapman WHO'S WHO IN ECONOMICS, 3rd Edition. Blaug, Mark (Ed.). Cheltenham, UK and Northampton, MA: Edward Elgar, 1999, 1235 pp., US $350.00, ISBN 1-85898-886-1. Reviewed by Judith M. Nixon. 相似文献
57.
Glenn Masuchika 《The Reference Librarian》2013,54(4):320-331
This article argues that the reference desk is a primary interaction point for direct marketing of the library and remains, despite all the other marketing methods (e.g., posters, speaker's events, email announcements, brochures, RSS feeds), an extremely potent agent to act as a physical point of sale for the library, so necessary in producing a loyal community of returning scholars. This method of marketing the library by the reference desk librarian has much to do with face-to-face interactions. Summaries adopted from Customer Relationship Management literature are discussed as marketing guidelines for the reference desk librarian. 相似文献
58.
Glenn Hardaker Aishah Ahmad Sabki 《International journal of qualitative studies in education》2013,26(8):873-886
This anthropological study of a higher education British Madrasah was undertaken to increase our awareness of the spectrum of sensory experiences that shape Islamic pedagogy. We started our anthropological study from an Islamic premise of the inseparable nature of knowledge and the sacred. Pedagogy is defined as not a matter of simple methods and technique but as a holistic approach that deals with the capacity to form the human person. Islamic pedagogy is represented by the heartfelt interactions between the teacher and learner through orality, facilitating memorization, and the didactic approach towards sacred texts. This research has explored the sensoria of a British Madrasah from a spiritual approach and this provides the foundation for shaping our understanding of the madrasah concept of Islamic pedagogy. An Al-Ghazali’s mystical-theoretical approach toward learning is evident in this research in defining the madrasah as a spiritual rather than social construct, and is optimized by the embodiment of learning. 相似文献
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