The art of selling-without-selling: Understanding the genre ecologies of content marketing

Content marketing involves creating content in genres that readers find useful. These genres individually do not persuade their readers to buy a given product and may not even mention the product or service being marketed. But collectively, they are designed to lead their readers to a purchase decision, that is, they sell without selling. The authors examine how content marketers strategically deploy these ecologies of genres.     

Diurnal variation in cycling performance: influence of warm-up

We examined the effects of time of day on a cycling time trial with and without a prolonged warm-up, among cyclists who tended towards being high in "morningness". Eight male cyclists (mean +/- s: age = 24.9 +/- 3.5 years, peak power output = 319 +/- 34 W, chronotype = 39 +/- 6 units) completed a 16.1-km time trial without a substantial warm-up at both 07:30 and 17:30 h. The time trial was also completed at both times of day after a 25-min warm-up at 60% of peak power. Power output, heart rate, intra-aural temperature and category ratings of perceived exertion (CR-10) were measured throughout the time trial. Post-test blood lactate concentration was also recorded. Warm-up generally improved time trial performance at both times of day (95% CI for improvement = 0 to 30 s), but mean cycling time was still significantly slower at 07:30 h than at 17:30 h after the warm-up (95% CI for difference = 33 to 66 s). Intra-aural temperature increased as the time trial progressed (P < 0.0005) and was significantly higher throughout the time trials at 17:30 h (P = 0.001), irrespective of whether the cyclists performed a warm-up or not. Blood lactate concentration after the time trial was lowest at 07:30 h without a warm-up (P = 0.02). No effects of time of day or warm-up were found for CR-10 or heart rate responses during the time trial. These results suggest that 16.1-km cycling performance is worse in the morning than in the afternoon, even with athletes who tend towards 'morningness', and who perform a vigorous 25-min warm-up. Diurnal variation in cycling performance is, therefore, relatively robust to some external and behavioural factors.     

Intelligent indexing and retrieval: A man-machine partnership

The designation of overlapping hierarchies in thesauri, first outlined in 1973, is suggested as a key element in progress towards a successful man-machine partnership. An updating, expansion and theoretical background of the 1973 proposal are given. The use of the UDC, both as a matrix and a searching aid, is postulated but is not essential. Means of distinguishing overlapping terms from other “related terms” are suggested, in order to make possible the accurate representation of all hirarchical relationships. At its largest, the result could be a “Universal Reference Vocabulary”, maintained on-line only and used to construct profiles before searching via natural language and/or class numbers. It is suggested that a computer program package for a small model area within Social Sciences should be given priority.     

理解SOA中的服务生命周期:运行时

<正>复台应用程序和服务分层按定义来说,复合就是把一些现有和新建服务装配到一起,从而创造出满足业务需求的新功能。在成熟的SOA环境中,通过使用为快速满足业务需求而复合的现有服务,即可将完整的业务应用程序可能装配在一起。为确保此供应过程的灵活性,服务工程团队在设计时必须非常谨慎,避免把业务逻辑编码到服务实现中。另外,为了保证在供应时不