Sport team personality: It’s not all about winning!

As there is still no commonly accepted scale to measure the brand personality of sport teams, the purpose of this study was to develop and validate the Sport Team Personality Scale (STPS) in a professional sport context. The authors conducted a series of studies in the United States and United Kingdom with fans of the English Premier League, Major League Baseball, the National Basketball Association, the National Football League, and the National Hockey League. The STPS contains 18 items that load onto six factors: success, talent, entertainment, dedication, admiration, and care. The authors compared this new scale with existing sport team personality scales and used it to explore team identification and perceptual similarities and differences among teams. Results indicate that teams map along performance (i.e., success and talent) and character (i.e., admiration and care) factors and that the character factor is a more important source of team identification than the performance factor. Taken together, these results illustrate how the STPS can help sport managers position and differentiate teams within a league to improve marketing outcomes.     

Design-based research with mARC ID model: designing experiential learning environments

Learning Environments Research - The relationship between experience (through practice) and knowledge (by theory) is becoming increasingly important in contemporary educational research and...     

本科生医学教育课程的国际认证

本文是一篇由世界医学教育联合会(WFME)执委会起草的文件。该文件系统地论述了WFME一项对本科生医学教育机构和课程实施国际认证的政策,重申认证医学教育机构和课程的基本原则。在这一文件中,作者也论述了认证的目的、目标、内容和方法。最后,作者宣布,为适应认证的需要,WFME将出版一本新的卫生专业教育机构全球指南,并开发一个有关认证医学院校和课程的数据库。