THE DEPICTION OF SEX ROLES IN AMERICAN AND GERMAN MAGAZINE ADVERTISEMENTS*

This study provides a quantitative content analysis of the depictionsof sex roles in the American news magazine Time and the WestGerman news magazine Stern from 1969 to 1988. The underlyingassumption of the study is that advertisements reflect changesin social reality. While most studies focus on explicit aspectsof gender role depictions such as jobs, activities, interactionsand situations, this content analysis also covers implicit aspectsof role depictions such as posture, gestures, and facial expression.Some authors have claimed that these are powerful means of transmittingtraditional sex role stereotypes of women as being submissiveand of men as being dominant. Results indicate that while therehave been considerable changes in the explicit presentationof male and female roles, the implicit presentation remainedquite consistent over the 20-year period. According to thesefindings, sex roles may have changed primarily on the surface,while nonverbal sex role stereotypes still linger on. Differencesbetween the developments in Germany and the US are outlined.     

THE NATURE OF COUNSELLING

The counsellor functions in a broad spectrum verging upon psychotherapy at one boundary and upon advice giving at the other and may also enrich the skills of others in the caring professions. In all cases, receptivity to the individual's thoughts and feelings is required. This capacity is enlarged by the counsellor's ability to extend his or her own self‐understanding and by willingness to learn from the client.     

Entrepreneurship: Exploring the knowledge base

Entrepreneurship research has a long tradition and since the 1980s the field has grown significantly. In this study we identify the ‘knowledge producers’ who have shaped the field over time and their core entrepreneurship research works. A unique database consisting of all references in twelve entrepreneurship ‘handbooks’ (or state-of-the-art books) has been developed. The chapters in these handbooks were written by experts within the field, and it can be assumed that the most frequently cited references represent ‘core knowledge’ with relevance to entrepreneurship research.From our analysis, it appears that entrepreneurship is a rather changeable field of research, closely linked to disciplines such as ‘management studies’ and ‘economics’. Over time, the field has become more formalized with its own core knowledge, research specialities and an increasing number of ‘insider works’. However, it is still based on some fairly old theoretical frameworks imported from mainstream disciplines, although during the last decade we have seen the emergence of a number of new field-specific concepts and theories. We argue that to successfully develop entrepreneurship research in the future, we need to relate new research opportunities to earlier knowledge within the field, which calls for a stronger ‘knowledge-based’ focus. We would also like to see greater integration between the fields of entrepreneurship and innovation studies in the future.     

Creativity, trust and systematic processes in product development

This paper addresses the challenge of striking a balance between, on one hand, mitigating uncertainty through the existence of systematic processes and structures and, on the other, stimulating creativity through allowable variation in work processes and structures. Both objectives are fundamental aspects of product development work. Our main finding is that both objectives can be achieved simultaneously. We introduce trust as a mediating variable. We show first, that being systematic in the processes for obtaining information and applying explicit organizational rules and structures in product development work creates an atmosphere of trust in the organization. Second, we show that trust increases creativity. The paper contributes to an understanding of how and why trust is important in product development organizations and of how trust can be actively managed. Above all, the paper contributes to the understanding of how uncertainty and creativity should be managed in organizations conducting product development.