Advancement in higher education: the role of marketing in building philanthropic giving

This paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using survey data that measure the affinity of alumni of a large US university who have been commercially screened to reveal individual wealth, this paper provides empirical evidence of the relative contributions of affinity and wealth to giving. Logistic regression analysis reveals that affinity has a greater impact on predicting the likelihood of giving than other variables, including prior giving and wealth. Important to marketers, this study emphasizes the importance of building affinity and also uncovers obstacles to affinity formation. This information can be used to bridge and repair alumni relationships with their alma mater and inform segmented marketing communications to foster alumni enthusiasm for giving.     

Attribution in the classroom: How just is the just world?

Research in the area of attribution theory is reviewed which documents the tendency to explain whatever happens to someone else as a just consequence of his own personal characteristics, rather than the result of environmental circumstances. The ramifications of this tendency in teachers' perceptions of students are discussed, and suggestions are offered for guarding against this sort of attributional bias.     

Using Spacing to Enhance Diverse Forms of Learning: Review of Recent Research and Implications for Instruction

Every day, students and instructors are faced with the decision of when to study information. The timing of study, and how it affects memory retention, has been explored for many years in research on human learning. This research has shown that performance on final tests of learning is improved if multiple study sessions are separated—i.e., “spaced” apart—in time rather than massed in immediate succession. In this article, we review research findings of the types of learning that benefit from spaced study, demonstrations of these benefits in educational settings, and recent research on the time intervals during which spaced study should occur in order to maximize memory retention. We conclude with a list of recommendations on how spacing might be incorporated into everyday instruction.     

The Effects of Incentives on Workplace Performance: A Meta‐analytic Review of Research Studies 1

A meta‐analytic review of all adequately designed field and laboratory research on the use of incentives to motivate performance is reported. Of approximately 600 studies, 45 qualified. The overall average effect of all incentive programs in all work settings and on all work tasks was a 22% gain in performance. Team‐directed incentives had a markedly superior effect on performance compared to individually‐directed incentives. This effect was not influenced by the location of the study (business, government, or school), the competitive structure of the incentive system (programs where only the highest performers get incentives versus programs where everyone who increased performance receives incentives), the type of study (whether the study was a laboratory experiment or a field study), or the performance outcome (quality, quantity, or both). In these studies, money was found to result in higher performance gains than non‐monetary, tangible incentives (gifts, travel). More research is needed on the relative cost‐benefit of cash and gift incentives, and the way different types of tangible incentives are selected. Long‐term programs led to greater performance gains than shorter‐term programs did, and somewhat greater performance gains were realized for manual than for cognitive work. Explanations based on cognitive psychological principles accompany each of the analyses.     

For-profit post-secondary education and civic engagement

Theorists such as Gumport (2000) suggest thatdifferent conceptions of higher education mayhave important consequences for students andsociety. We explore this possibility byconsidering a specific research question: Dostudents who attend for-profit post-secondaryschools show lower levels of civic engagementthan students who attend non-profit communitycolleges, either at the beginning of theirstudy or two years later? Using longitudinal data from the U.S. NationalCenter for Education Statistics (NCES)National Post-secondary Student Aid Survey(NPSAS90) and Beginning Post-secondary Survey(BPS), we test the hypothesis that students whoattend for-profit, post-secondary vocationalschools will show lower levels of civicengagement on several measures than similarstudents in community colleges. Studentsattending the two types of schools are alike intheir levels of civic engagement at thebeginning of their post-secondary education,but different four years later. We considerwhether observed differences in civic behaviorare due to variations in who attends thedifferent types of schools or to identifiableexperiences students may have in theirprograms, such as interactions with faculty orother students. The effect of proprietary school attendance onseven out of the ten different types of civicengagement measured here appears to be direct,rather than being mediated by measurableeducational experiences. We reflect further onprocesses that might explain the differencesand consider the policy implications of thesefindings for educational decision-makers.     

A management program for elective mutism

Behavior modification procedures are described for establishing compliant behavior in elective mutes. The results are discussed for three children to whom the procedure was applied. The length of the training period was two weeks for the first child, twelve days for the second, and six weeks for the third. Two of the three subjects generalized responsive and spontaneous language from the experimental to everyday settings.