The Emergence of Mobile Virtual Network Operators (MVNOs): An Examination of the Business Strategy in the Global MVNO Market

Abstract

To assess the strategy adopted by the mobile virtual network operators (MVNOs) and the factors that affect the development of this mobile market, this study analyzes the MNVO sector from 2 perspectives: the exogenous factors including the consumer, industry, regulation, and technology characteristics; and the generic strategies that have been adopted by successful MVNOs in various Organization for Economic Cooperation and Development markets. Although cost leadership was found to be most prevalent initially, as the mobile market begins to be infused by high-capacity networks and value-added services, MVNOs are more inclined to apply multiple generic strategies and non-price competition. The strategies of differentiation and focus are practiced in addition to, not in place of, the cost leadership strategy. This study also found that countries with higher third-generation (3G) license fees tend to have higher levels of MVNO development, suggesting that the economic pressure created by the high 3G license fee might contribute to the deployment of MVNOs in a country.     

The Interplay Between Media Use and Interpersonal Communication in the Context of Healthy Lifestyle Behaviors: Reinforcing or Substituting?

This study aims to explore how media use for health information and interpersonal health communication interact in the context of healthy lifestyle behaviors. This study hypothesizes that media use for health information and interpersonal health communication will serve as substitutes for one another. To test this hypothesis, this study uses a nationally representative survey of 2,107 civilian, noninstitutionalized adults in the United States. The results show that the associations between television use and Internet use and healthy lifestyle behaviors are enhanced among those who talk about health issues with their family and friends less frequently, which supports the substitution model. The implications that these findings have for future research are discussed.     

Does Online News Reading and Sharing Shape Perceptions of the Internet as a Place for Public Deliberations?

With the rapid development of interactive communication technology, the Internet is a major source of news and also plays an important role in connecting individual members of society. However, Internet users may have different perspectives on whether the Internet positively functions as a medium for public deliberation. Based on the assumption that being exposed to information on public affairs is a crucial step for one's civic engagement, this study explores how individuals’ motives related to news consumption, elaborative online news reading, and online news sharing influence their perceptions of online deliberation using structural equation modeling method (N = 998). The study finds significant relationships between news consumption motives and elaborative news reading and sharing behaviors, but only elaborative reading behavior had a significant effect on one's perceptions of online deliberation. The implications of these findings are discussed.     

2. CBQ REVIEW ESSAY: Reporting Wars and the Military (Part 1)

Leslie Halliwell's The Filmgoer's Companion (New York: Hill and Wang, 1974—$25.00)

Ray Armes' Film and Reality: An Historical Survey (Baltimore: Penguin Books, 1974—$1.95, paper)

Peter Harcourt 's Six European Directors: Essays on the Meaning of Film Style (Baltimore: Penguin Books, 1974—$2.50, paper)

James Robert Parish' The RKO Gals (New Rochelle, N.Y.: Arlington House, 1974—$14.95)

Lee R. Bowker's Elements of Film (New York: Harcourt Brace Javanovich, 1974—$5.95, paper)

Jump Cut: A Review of Contemporary Cinema (3138 West Schubert, Chicago, Ill. 60647—$3.00 for 6 issues a year, or 50c each)

William Kuhns' Themes Two (Dayton, Ohio: Pflaum/Standard, 1974—$4.95, paper)

Raoul Walsh's Each Man in His Time: The Life Story of a Director (New York: Farrar, Straus and Giroux, 1974– $10.00)     

Research Guide to Mexican Law*

ABSTRACT

Carrying out effective and efficient research on Mexican law presents special challenges. Some of these are structural because they condition the entire research process. This guide covers all aspects of Mexican legal research, providing a contextualized overview of the subject. The guide is organized into three main sections: Primary Sources, Secondary Sources, and Online Resources. The reader of this guide will gain a solid foundation in how to do research on Mexican law.     

Legal Publishing: Establishing Context through the Lens of Disruptive Innovation

ABSTRACT

As legal research tools come and go, an understanding of the continuing changes in legal publishing can provide a better understanding of those developments. One way in which law librarians can gain insight into the dynamic legal publishing world is by looking through the lens created by the innovative disruption model as proposed by Clayton Christensen almost 20 years ago. This article suggests that the Christensen model can provide valuable context to what is happening and may happen in legal publishing in the future.     

Wild West Libraries: A Study of Southwest Kansas Public Libraries

Public Libraries developed and grew along with the United States. In southwest Kansas, money, materials, staffing, and distance have been factors in the growth of the public libraries, and they remain current factors as well. Library consortia have aided in this development and have helped solve small library problems. This article reports a 2008 survey of public libraries that are served by the Southwest Kansas Library System (SWKLS). The survey lays out the operating conditions of some of America's small libraries and shows the extent of their interrelationship with their consortium.     

Formation of a talking space and gender discourses in digital diaspora space: Case of a female Korean im/migrants online community in the USA

This article explores an online community of female Korean im/migrants in the USA in order to investigate the formation of a digital diaspora of women on the web. Employing multiple research methods including in-depth interviews, textual analysis, and participatory observation, this article examines the largest online community of female Korean im/migrants in the USA (www.MissyUSA.com), focusing on how their unique talking space was created on this site and the ways in which the relevant gender discourses are presented and constructed in relation to their diasporic conditions. The findings show that these women's shared identity (i.e. being Korean, married, female, and living in the USA) is an important element in the formation and development of this online community, especially in the creation of a candid talking space – sokpuri – where they vent their innermost feelings about their lives in the USA. The Missy and ajuma are the two salient identity discourses and selective use and flexible appropriation of the terms are found. The ajuma image (less individualistic, more active in sharing information and helping others) is adopted when these women identify their online community as a place where the empowering ajuma spirit is alive; meanwhile, they still adopt the Missy image of a young, independent, and modern woman for their individual identities, despite its consumerist origin. Although the issues of housewifization and having an enhanced gender relationship are quite often discussed, this online community has a limitation in that it does not produce a consistent and systematic challenging voice.     

Communication apprehension and the type‐a personality

Do Type‐A individuals experience communication apprehension? Consistent with theoretical expectations, the data at hand suggest the answer is a qualified “no.” Individuals evidencing a Type‐A personality reported significantly less CA than their Type‐B counterparts. This pattern of findings was strongest for apprehension about communicating in “collective” contexts (e.g., public, group, meeting) but diminished for CA in more “intimate” circumstances (e.g., interpersonal).