Public Attitudes toward Polls: Evidence from the 2000 U.S. Presidential Election

This study investigates the perceived impact of election polls,focusing on the hotly contested 2000 U.S. presidential election.Survey data from 558 individuals gathered during the final daysof the election campaign are analyzed to examine beliefs thatthe polls greatly affect other voters, general views of pollsas good or bad for the country, beliefs about whether pollstersinfluence their results to come out a certain way, and supportfor banning election-night projections. Results indicate thatmost respondents felt the polls had no influence on themselveswhile still affecting others. Respondents exhibiting these ‘third-person-effect’perceptions were significantly more likely than others to believethat election polls are a bad thing for the country. Negativeperceptions of polls and beliefs that pollsters try to influenceresults were also related to general distrust of the news media.Negative views of polls in turn were associated with increasedsupport for prohibiting election-night projections. In general,the results illustrate the dependency of negative views aboutpolling on fears of untoward effects on voters, in particularthe fear that polls and election projections might lend supportto candidates opposed by the respondent.