Advertising

How it Was in Advertising: 1776-1976 ($6.95, paper, 110 pp.)

Vernon Fryburger, The New World of Advertising ($6.95, paper, 129 pp.)

William A. Robinson, 100 Best Sales Promotions (annual, $19.95, about 140 pp. each)

Herbert S. Gardner Jr. The Advertising Agency Business ($19.95, 211 pp.)

Jack Z. Sissors and E.R. Petray Advertising Media Planning ($12.95, 341 pp.)

Arthur Bellaire Controlling Your TV Commercial Costs ($19.95, 166 pp.)

Julie M. Moss '77 Ayer Public Relations and Publicity Style Book (Ayer Press, 210 West Washington Square, Philadelphia, Pa. 19106—$9.95)     

Print Media

Elizabeth L. Eisenstein, The Printing Press as an Agent of Change (Cambridge and New York: Cambridge University Press, 1979---$49.50 for the two volume set)

Roy Harley Lewis' Antiquarian Books: An Inisder's Account (New York: Arco, 1979---$10.00)

Jack Lindsay's William Morris: His Life and Work (New York: Taplinger, 1979---$14.95)

Thomas Weyr's Reaching for Paradise: The Playboy Vision of America (New York: Times Books, 1979---$12.50)

Book Publishing Worldwide, A Publisher's Weekly Extra (New York: R.R. Bowker, 1979---S6.95, paper)

Scholarly Communication: The Report of the National Enquiry (Baltimore: The Johns Hopkins University Press, 1979---$3.95, paper)

Charles B. Osburn's Academic Research and Library Resources: Changing Patterns in America (Westport, Conn.: Greenwood Press, 1979---$18.95)

Robert Egan's The Bookstore Book: A Guide to Manhattan Booksellers (New York: Avon Books, 1979---$5.95, paper)     

Telecommunications

SILICON VALLEY FEVER: GROWTH OF HIGH-TECHNOLOGY CULTURE by Everett M. Rogers and Judith K. Larsen (New York: Basic Books, 1984---$19.95)

TECHNOSTRESS: THE HUMAN COST OF THE COMPUTER REVOLUTION by Craig Brod (Reading, Mass.: Addison-Wesley, 1984---$16.95)

THE NAKED COMPUTER: A LAYPERSON'S ALMANAC OF COMPUTER LORE, WIZARDRY, PERSONALITIES, MEMORABILIA, WORLD RECORDS, MIND BLOWERS AND TOMFOOLERY by Jack Rochester and John Gantz (New York: William Morrow, l983---$15.95)

TELEMATICS AND INFORMATICS edited by Indu B. Singh and Jay Liebowitz (Pergamon Press, Fairview Park, Elmsford, NY 10523----$95.00 institutions/$45.00 to individuals, quarterly)

MICROCOMPUTER COMMUNICATIONS: A WINDOW ON THE WORLD by Barbara E. McMullen and John F. McMullen (New York: John Wiley, 1983---$14.95, paper)     

Advertising/PR

ADVERTISING AGE YEARBOOK 1983 (Chicago: Crain Books, 1983---$34.95)

WRITING FOR THE MEDIA: PUBLIC RELATIONS AND THE PRESS by Sandra Pesmen (Chicago: Crain Books, 1983---$12.95, paper)

MEDIA PLANNING WORKBOOK by Jack Z. Sissors and William B. Goodrich (Chicago: Crain Books, 1983---$12.95, paper)     

Direct and Indirect Aggression on Prime-Time Network Television

This research uses disproportionate exemplar distributions in an attempt to create a spiral of silence effect for a controversial issue. No support is found for exemplars predictably causing a spiral of silence. There is mild evidence that perceived opinion can silence "public display expression." More importantly, opinion is found to predict speaking out, a phenomenon most likely associated with a cultural bias effect.     

Achieving practical broadcast experience

The fundamental purpose of higher education is to expose the student to the theories, processes and literature of one or more fields of study. However, there is no doubt that thorough training in the applied aspects of that field will be of great help both to the student and the industry he plans to join. A thorough knowledge of broadcasting as an art, a business, and a profession should fit the student both for obtaining his first position and rising up the ladder with greater ease than someone without such training. Without slighting in any way the academic study of broadcasting, it is evident that any methods for obtaining practical experience to complement and supplement the classroom are worth consideration.     

The Richard Boone show: Repertory theatre on commercial television

In the following article based on his dissertation, the author explores the major reasons for decline of one of the few repertory dramatic series tried in commercial broadcasting—and, to date, the last. Dr. Jack G. Shaheen is a member of the mass communications faculty at Southern Illinois University, Edwardsville campus.     

Family Communication Patterns and Difficult Family Conversations

Difficult conversations among family members can impact the health and structure of familial relationships. The reported study investigated potential antecedents and outcomes of difficult family conversations. Perceived consequences of, reasons behind, responses to, and results of difficult conversations were considered, and the family communication patterns (FCP) framework guided the examination. Although the majority of respondents feared negative consequences prior to conversations, most reported positive results. The type of response received from conversational partners was associated with the eventual result. Counter to predictions, data analysis found no relationships among the family communication styles proposed by FCP and the antecedents and outcomes of difficult family conversations. These results suggest that the need for engaging in difficult conversations may outweigh family communicative norms and potential family consequences. Practical implications of the findings, including how therapists or counselors might communicate the benefits of discussing difficult topics generally and of avoiding negative reactions during such conversations, are considered.     

Proactive Outreach to Adult Students: A Department and Library Collaborative Effort

The number of adult learners in institutions of higher education is increasing, and these students' reasons for attending, ways of learning, challenges, and methods for overcoming challenges often differ from those of traditional-age students. Faculty and library personnel can support these students in their research efforts using several collaborative endeavors. One department and university library recognized the struggles of many of their adult students as they sought to conduct research for coursework, as well as theses or dissertations. Collaborative activities proved effective in reducing students’ anxieties and frustrations with using the library and its resources.