Broadcasting

Jack Lyle's The People Look at Public Television: 1974 (Washington: Corporation for Public Broadcasting, 1975—$1.00, paper)

Ken Coleman's So You Want to be a Sportscaster (New York: Hawthron Books, 1973—$5.95)

Joseph Fletcher Littell (ed.) Coping with Television (Evanston, Ill.: McDougal, Littell, 1973— cost not given, paper)

Joseph Julian's This Was Radio: A Personal Memoir (New York: Viking, 1975—$8.85)

Dick Cavett and Christopher Porterfield's Cavett (New York: Harcourt, Brace Jevanovich, 1974—$8.95)     

Book of the Month: Television

Bruce M. Owen, Jack H. Beebe, and Willard G. Manning, Jr., Television Economics (Lexington, Mass.: Lexington Books (D.C. Heath) 1974—$15.00)     

Telecommunication (not broadcasting)

Jack M. Nilles, et al. The Telecommunications-Transportation Tradeoff (New York: Wiley-Interscience, 1976--$22.95)

Geoffrey Wilson's The Old Telegraphs [London: Phillimore (Totowa, N.J.: Rowman and Littlefield), 1976--£7.50 with U.S. price of $18.75]

Information Resources Policy, Annual Report 1975- 76 (two volumes, $23.50, paper, 36 and 49 pp.)

Information Logistics: Local Distribution (Delivery) of Information, by Wallace P. Wormley (August 1976, 89 pp., $10.90, paper)

Separations Procedures in the Telephone Industry: The Historical Origins of a Public Policy, by James W. Sichter (August 1976, 146 pp., $10.90, paper)     

Assimilation or Contrast? Evaluation of New Shows in Lead-In–Lead-Out Scheduling

The basis of this study was an experiment conducted, incorporating lead-in and lead-out scheduling techniques, to explore the impact of context effects on the evaluation of a new show. Results indicate that contrast effect or assimilation effect occurred, dependent on whether the show adjacent to the show targeted for evaluation was of the same or a different genre. That is, viewers tended to evaluate the target program more favorably when they watched it in conjunction with a program of a different genre (i.e., assimilation occurs). Conversely, audiences gave a lower evaluation to the target show when the adjacent program was of the same genre (i.e., contrast occurs). This pattern of context effects occurred regardless of whether viewers watched the target show prior to (i.e., lead-out), or after (i.e., lead-in), the context show. This study also found that the assimilation effect was greater in the lead-out and different-genre condition, and contrast effect was enhanced in the lead-in and same-genre condition. Implications concerning context effects on scheduling strategies for the introduction of a new series are presented.     

A history and evaluation of the Wisconsin players of Milwaukee,Wisconsin

The subject deals with the history of the Wisconsin Players of Milwaukee, Wisconsin. This was the first incorporated Little Theatre in America and the founder of the laboratory theatre training techniques. The Players were also the first group in America to form a Children's theatre within the group.