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511.
TELEVISION NEWS REPORTING. By the Staff of CBS News. New York, Toronto, London: McGraw‐Hill Book Company, Inc., 1958. 182 pp. $5.75. THE ANNOUNCER'S HANDBOOK. By Ben Graf Henneke and Edward S. Dumit. New York: Rinehart &; Company, 1959. 293 pp. $4.00. ADVERTISING: MASS COMMUNICATION IN MARKETING. By C. A. Kirkpatrick. Boston: The Houghton Mifflin Co., The Riverside Press, Cambridge; 1959. 639 pp. AN INTRODUCTION TO RESEARCH IN SPEECH. By J. Jeffery Auer. New York: Harper &; Brothers, 1959. 244 pp. $5.00. ZOOMAR. By Ernie Kovacs. New York: Doubleday &; Co., 1957. 348 pp. $3.95. Paperback edition: New York: Bantam Books, 1959. 344 pp. 50 cents. 相似文献
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Dr. Simpkins is an assistant professor in the department of advertising at Michigan State University, while Mr. Smith is a media analyst at Campbell‐Ewald, Inc. in Detroit. The research that follows offers some useful advice to producers of commercials and other material using a musical background. 相似文献
513.
John P. Caughlin Tamara D. Golish Loreen N. Olson Jack E. Sargent Jeff S. Cook Sandra Petronio 《Communication Studies》2013,64(2):116-134
Although extant literature suggests that blended, single‐parent, and biological/adoptive (i.e., nuclear) families differ in terms of the boundaries that separate family members, little systematic research has compared such boundaries. The current investigation examined this issue by focusing on communication boundaries as indexed by intrafamily secrets. As expected, college students in blended families reported that their original parents and siblings were more likely than their stepparents or stepsiblings to know the family secret that they reported in this study. This suggests the presence of a relatively rigid communication boundary between original family members and stepfamily members. Interestingly, participants in blended families, single‐parent families, and nuclear families were quite similar in terms of: (a) the number of intrafamily secrets they perceived in their family, (b) the topics of the secrets they reported, and (c) the functions they reported being served by the secrets. Also, regardless of family form, there was an inverse association between participants’ family satisfaction and their perceptions of how many intrafamily secrets their family held. Overall, in contrast to the literature that often portrays blended families and single‐parent families as particularly problematic, these results suggest remarkable similarities across family configurations in terms of communication boundaries. 相似文献
514.
The work of undergraduates has been generally perceived in terms of coursework rather than research; research, rather, has been considered the domain of postgraduates and academics. This study collected data from interviews with 80 undergraduates at an Australian research university. The results suggest that undergraduates perceive research along a spectrum, from developmental – where research is framed by an intellectual hierarchy from undergraduate to postgraduate to academic – to discrete perceptions of research, which frame research as non-hierarchical. These two frames – the developmental and the discrete – have implications for universities choosing to mainstream undergraduate research (UR) opportunities. 相似文献
515.
Jack W. Lemon L. Pendleton Armistead Jane S. Armistead 《Community College Journal of Research & Practice》2013,37(2):159-167
To adapt to a changing environment, many community colleges are experimenting with new management and decision‐making structures. A number of these structures include self‐managed teams that consist of employees from various levels and areas of responsibilities. This study is an assessment of the effectiveness of team leaders at College of the Mainland, Texas City, Texas. The study included the identification of new leadership skills needed by team leaders and a comparison of the perceptions of team members with those of team leaders regarding the utilization of those new skills as well as the use of some of the more traditional leadership skills. Communication skills were found to be among the most valued within the team management structure. The implementation of preparation programs for team leaders that include the enhancement of communication skills was among the recommendations made. 相似文献
516.
Jack Z. Bratich 《传播与批判/文化研究》2013,10(1):24-45
This essay examines how the increasing dependence of the academy, specifically communication studies, on corporate and federal funding is creating a sector of embedded intellectuals. Using the theoretical lens of what is loosely called “autonomism,” I argue that the concept of General Intellect forces us to reconsider traditional notions of intellectual work. The significance of communication, as both a growing academic field and infrastructure for this General Intellect, puts the discipline in the spotlight. After summarizing Gramscian and Foucauldian conceptions of the engaged intellectual, I sketch out a figure of the intellectual adequate to these conditions, what I call the machinic intellectual. 相似文献
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Jack Bratich 《传播与批判/文化研究》2013,10(2-3):233-237
This essay explores a non-negationist approach to the “critical” by recounting cultural studies's recent articulation of intellectual work to social movement practice. The academicization of cultural studies is evaluated not as cooptation of criticality, but as subsumption, which creates new platforms for action. Ultimately, Cultural Studies would benefit from its own “reception study” in which its powers to be affected could be enhanced to reconnect it with ongoing popular struggles. 相似文献
520.
ABSTRACT Public and academic libraries continue to have a vital role in providing reference services. As more and more information is only available in electronic form, reference librarians need to reaffirm their core values. Some of the changes happening in reference include smaller reference collections, the disposition of printed reference books, and the increased use of electronic tools. Other topics include different service models for the reference desk, the changing nature of reference questions, and changes in staffing at the reference desk. Finally, the authors speculate about the future of reference services. 相似文献