Audience Currencies in the Age of Big Data

ABSTRACT

Audience ratings data have long occupied the attention of marketers and media managers. These are the “currencies” that support the operation of commercial media. Today, metrics can be derived from many large datasets, raising the possibility that new kinds of currencies might emerge. We argue that data on exposure are the most likely to support currencies, and that these might well go beyond traditional measures of audience size and composition. We explore the relationship between the most plausible contenders for audience currencies: size and engagement as measured by time spent. Contrary to the “Law of Double Jeopardy,” we find these metrics to be uncorrelated in an online environment, suggesting that each might have a role to play as a currency. We conclude with a discussion of how the political economy of audience measurement is likely to affect audience currencies in the age of big data.     

Full Steam Ahead: A Conceptual Analysis of User-Supplied Tags on Steam

This article describes a conceptual analysis of user-generated tags applied to video games in the Steam video game distribution system. The research team scraped all user-generated tags available on Steam and then conducted a conceptual analysis of the tags, sorting them into categories and comparing them to the current version of the Video Game Metadata Schema. This analysis allowed the team to identify new metadata elements and terms useful to game players. We present a discussion covering the major issues in organizing the terms, as well as the implications for the future work in the area of video game metadata.     

Evaluating Measures of Optimism and Sport Confidence

The psychometric properties of the Life Orientation Test-Revised (LOT-R), the Sport Confidence Inventory (SCI), and the Carolina SCI (CSCI) were examined in a study involving 260 athletes. The study aimed to test the dimensional structure, convergent and divergent validity, and invariance over competition level of scores generated by these instruments. Exploratory structural equation modeling (ESEM) supported the measurement models for the SCI and CSCI but favoured a two-dimensional model for the LOT-R. ESEM analyses of the total pool of 33 items indicated satisfactory divergent validity among these optimism and sport confidence measures with the only overlap occurring between the LOT-R and CSCI measures of optimism. The SCI discriminated among athletes participating at different competitive levels and emerged as the most suitable instrument for measuring individual differences in sport confidence. The CSCI emerged as a better measure of optimism in a sporting context than the more general LOT-R.     

CORRELATES OF PURE AND CO‐OCCURRING PROACTIVE AND REACTIVE AGGRESSORS IN HONG KONG

Research on aggression in the West has focused mainly on the dichotomy between proactive and reactive aggression, but not the co‐occurring proactive–reactive aggression subtype, despite its prevalence. The authors investigated the differences in psychological and behavioral correlates among proactive, reactive, and proactive–reactive student aggressors and nonaggressors in Hong Kong, China, based on their scores on the Reactive and Proactive Aggression Questionnaire. Participants were 1,356 secondary school students (805 males and 551 females, aged 11 to 18 years). A one‐way multivariate analysis of covariance was conducted to examine group differences in aggression, attention deficits, anxiety/depression, and delinquency. Results showed that proactive–reactive aggressors were significantly more aggressive, less attentive, more anxious/depressed, and more engaged in delinquent behaviors. Reactive and proactive aggressors did not differ in three of these four behaviors. Implications for research and practice when working with proactive–reactive aggressors are discussed.     

CRITICAL PEDAGOGY AND FAITH

Critical pedagogy has often been linked in the literature to faith traditions such as liberation theology, usually with the intent of improving or redirecting it. While recognizing and drawing from those previous linkages, Jacob Neumann goes further in this essay and develops the thesis that critical pedagogy can not just benefit from a connection with faith traditions, but is actually, in and of itself, a practice of faith. In this analysis, he juxtaposes critical pedagogy against three conceptualizations of faith: John Caputo's blurring of the modernist division between faith and reason, Paul Tillich's argument that faith is “ultimate concern,” and Paulo Freire's theology and early Christian influences. Using this three‐pronged approach, Neumann argues that regardless of how it is seen, critical pedagogy manifests as a practice of faith “all the way down.”     

Do brothers affect their sisters’ chances to graduate? An analysis of sibling sex composition effects on graduation from a university or a <Emphasis Type="Italic">Fachhochschule</Emphasis> in Germany

In a recent paper on gender inequality in higher education Buchman and DiPrete (2006) assume that the decrease in the gender gap in college completion in the US can partly be explained by changes in the allocation of familial resources in favour of women. However, they do not test this hypothesis empirically. In this paper I examine the effects of sibling sex composition on the graduation of women in more detail by analysing data from the German Life History Study. I assume that resources are the key issue to explaining the effects of sibling configuration on educational attainment. Tertiary education is a good case for testing sex composition effects due to the unequal distribution of resources between and within families, because the direct costs and opportunity costs of higher education are relatively high compared to those of earlier educational decisions. Accordingly, I expect that working class daughters are most likely to be disadvantaged if they are raised with brothers. The empirical results show that in fact, not the presence of a brother as such hinders educational attainment of sisters, but older brothers have a negative influence on their sisters chances of graduation. In accordance to the hypothesis, this effect is stronger for university graduation than for graduation at Fachhochschule. For social class differences in sibling effects it turns out that working class daughters are particularly less likely to graduate compared to service class daughters if there are older brothers in the family.