Eysenck's BIG THREE and communication traits: Communication traits as manifestations of temperament

Two studies are reported which sought to determine the possible limitations of the proposition that “temperament is manifest through communication.”; The results of earlier studies suggest that many communication related traits indeed are correlated with one or more temperament variables. In the present study Willingness to Communicate, Singing Apprehension, and Innovativeness were found to be associated with one or more of the BIG THREE temperament variables. Writing apprehension was found to have no meaningful relationship with any of the temperament variables. It is concluded that, while most important oral communication traits probably are correlated with one or more temperament traits, some other communication traits, like writing apprehension, may not be.     

Willingness to communicate: A cross‐cultural investigation

This study examined the means of and correlations between perceptions of willingness to communicate, communication apprehension, and communication competence of college students in the United States and Australia. Comparisons indicated a high degree of similarity in the relationships between communication orientations in the two cultures but substantial differences between the cultures in terms of mean scores on willingness to communicate and self‐perceived communication competence. Results of the study suggest similarities between people of two different cultures on one communication orientation do not necessarily indicate similarities on other communication orientations. However, relationships between orientations may have some generalizability across cultures.     

Public interest programming: Taxation by regulation

This study examined the relationships among viewers’ family communication patterns, sex and pregnancy experience, music video viewing motivations, and viewers’ cognitive processing of a music video about teenage pregnancy. Respondents were high school students, who watched a music video and filled out questionnaires on two occasions. Results of a path analysis demonstrated different paths for girls and boys: For girls, family communication patterns and sexual/pregnancy experience were directly related to the activity with which they processed the video; for boys, family communication patterns had a direct path to activity, but also had a path through observational goals. Results suggest that family communication patterns may operate as enduring general cognitive structures that predict viewer activity.     

Media violence research: Interpreting the findings

The pages which follow are an attempt to stand back and assess what we know about the effects of media violence in an effort to sort into a usable pattern the results of hundreds of reported studies. Timothy P. Meyer is assistant professor of speech in Mass Communications at the University of Massachusetts, Amherst; James A. Anderson is associate professor of radio‐television and director of the Broadcast Research Center at Ohio University, Athens.     

Television news and status conferral

In September 1996 a federal appeals court ruled that broadcasters cannot refuse daytime or prime time television federal candidates’ political advertisements containing abortion images. Broadcasters argued the advertisements were harmful to children and, thus, should be restricted. This article explores this public interest dilemma involving two competing interests: the concern for the welfare of children and the public interest in informed political debate. This article also discusses implications of the court decision.     

Private foundation funding of applied communication research

Communication researchers increasingly have a primed and attentive audience in private foundations. Yet most foundations are quite dissimilar to the types of organizations that we as communication scholars know and understand. Here we discuss private foundation funding for applied communication research, including how funding priorities are set, and how potential grantees may position themselves for foundation funds. In doing so, we focus on five norms that characterize American private foundations and their program staff: (1) social betterment, (2) organizational interdependency, (3) personal commitment, (4) future orientation, and (5) external generalizability. How well you and your proposal match up with these norms will affect your success with private foundations.     

Skating on Thin Intermediation: Can Libraries Survive?

ABSTRACT

Predictions about the end of libraries point to a real crisis, but assign the wrong cause. Libraries will not be displaced by technology like Google, but can be undermined by librarians’ own reactions to patron demand for Google-like experiences. Librarians can respond with a “weak model” that prioritizes the satisfaction of patrons, or a “strong model” that recognizes higher values rooted in the status of librarianship as a profession. Although recent trends favor the dominance of the weak model, only by embracing the strong model can librarians survive the challenges that threaten libraries.     

Applying reciprocity and accommodation theories to supervisor/subordinate communication

Reciprocity and accommodation theories were applied to communication between supervisors and subordinates. It was reasoned that supervisors and subordinates informally (and not necessarily consciously) negotiate communication styles with each other which become significantly correlated over time. It was hypothesized that the supervisors’ Socio‐Communicative Style and the subordinates’ Socio‐Communicative Orientation would be positively correlated with each other and both would predict the subordinates’ perceptions of the supervisors’ credibility, attractiveness, and the subordinates’ general attitude toward the supervisor and communicating with that supervisor. The results were consistent with the hypotheses.     

Advancement in higher education: the role of marketing in building philanthropic giving

This paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using survey data that measure the affinity of alumni of a large US university who have been commercially screened to reveal individual wealth, this paper provides empirical evidence of the relative contributions of affinity and wealth to giving. Logistic regression analysis reveals that affinity has a greater impact on predicting the likelihood of giving than other variables, including prior giving and wealth. Important to marketers, this study emphasizes the importance of building affinity and also uncovers obstacles to affinity formation. This information can be used to bridge and repair alumni relationships with their alma mater and inform segmented marketing communications to foster alumni enthusiasm for giving.     

Multi‐sensory storytelling as an aid to assisting people with profound intellectual disabilities to cope with sensitive issues: a multiple research methods analysis of engagement and outcomes

The importance of storytelling in social, cultural and educational contexts is well established and documented. The extension of storytelling to people with profound intellectual and multiple disabilities (PIMD) has in recent years been undertaken with an emphasis on the value of sensory experience and the context storytelling provides for social interaction. The present study builds on earlier curriculum orientated research with a view to describe patterns of social and story‐oriented interaction during storytelling. The stories dealt with sensitive topics raised by family carers who wished the young person with PIMD to understand. Behavioural observation during storytelling sessions explored changes in engagement while semi‐structured interviews with parents and professionals explored the extent to which the experience had benefitted the young person with respect to the sensitive topic. Positive changes in engagement with the story were shown for seven of the eight participants. For six of the seven, a parent and a professional agreed that the outcome of the experience positively enabled the participant to cope better with the sensitive topic. The specific multi‐sensory storytelling factors leading to these outcomes are discussed, as is the issue of proxy reporting and determining the nature of understanding in people with PIMD.