Mass Media

Communications Industry Report and Communications Industry Forecast (Veronis, Suhler & Associates, 350 Park Ave, New York, NY 10022—$500 each, paper, no ISBN numbers given)

The Annual Report Glossary: 1988 Edition by Richard Loth (FIPS Partners, 4579 Airlie Way, Annandale, VA 22003—$26.00, three-ring notebook, ISBN 0-924399-00-7)

Super Media: A Cultural Studies Approach by Michael Real (Newbury Park, CA: Sage, 1989—$35.00/16.95, ISBN 0-8039-3313-4 hard, 0-8039-3314-2 soft)

The Olympic Movement and the Mass Media: Past, Present and Future Issues edited by R. Jackson and T. McPhail (Hurford Enterprises, PO Box 61256, 3630 Morley Trail NW, Calgary, Alberta T2L 1KS, Canada—price not given, paper, ISBN 0-88953-115-3)

Historical Methods in Mass Communication by James Startt and William David Sloan (Hillsdale, NJ: Lawrence Erlbaum, 1989—$24.50, ISBN 0-8058-0433-1)

Communication Research: Strategies and Sources by Rebecca Rubin, Alan Rubin and Linda Piele (Belmont, CA: Wadsworth, 1990—price not given, paper, ISBN 0-534-12144-6)

“The Communication Series,”

Mass Communication: An Introductory Survey by James Harless (Dubuque, IA: Wm. C. Brown, 1990)     

Radio

RADIO: A REFERENCE GUIDE by Thomas Allen Greenfield (Westport, CT: Greenwood Press, 1989—$39.95, ISBN 0-313-22276-2)

THE RADIO STATION by Michael Keith and Joseph Krause (Stoneham, MA: Focal Press, 1989—$24.95, paper, ISBN 0-240-80028-1)

PROGRAMMING RADIO TO WTN IN THE NEW AMERICA by John Parikhal and David Oakes (1989—$40.00 but $20 to NAB/BEA members, paper, ISBN 0-89324-062-1)

PROFITING FROM RADIO RATINGS: A MANUAL FOR RADIO MANAGERS, SALES MANAGERS AND PROGRAMMERS by James E. Fletcher (1989—$40.00 but $20 to NAB/BEA members, paper, ISBN 0-89324-065-6)

DEVELOPING AN EFFECTIVE MARKETING PLAN: A WORKING GUIDE FOR RADIO BROADCASTERS by John Geason and John Sutherland (1989—$20.00, paper, ISBN 0-89324-066-4)

AMERICAN RADIO SPRING 1989 by James H. Duncan, Jr. (Duncan's American Radio, Box 90284, Indianapolis, IN 46290—$79.00, paper)     

Speaking Like a State: Listening to Benjamin Franklin in Times of Terror

This essay reconstitutes Benjamin Franklin's characteristic political style as a particular inflection of liberal irony, arguing for a way of speaking today that checks arrogance with humility and attempting to unlock the psychosocial economy of political enjoyment implicit in this rhetoric. To do so, the essay traverses four bodies of discourse (including recent political thinking about civic character, Franklin's oratory in 1787 at the constitutional convention, passages from his letters, and an excerpt from his autobiography) in order to extract strategies for managing situations in which democracy becomes prone to the enjoyments of terror and tyranny.     

Did Social Media Really Matter? College Students' Use of Online Media and Political Decision Making in the 2008 Election

This study examined college students' use of online media for political purposes in the 2008 election. Social media attention, online expression, and traditional Internet attention were assessed in relation to political self-efficacy and situational political involvement. Data from a Web survey of college students showed significant positive relationships between attention to traditional Internet sources and political self-efficacy and situational political involvement. Attention to social media was not significantly related to political self-efficacy or involvement. Online expression was significantly related to situational political involvement but not political self-efficacy. Implications are discussed for political use of online media for young adults.     

Nonverbal immediacy in the physician/patient relationship

This study examined the relationships between the nonverbal immediacy of physicians and their patients’ satisfaction with them as doctors and overall medical care. Consistent with the results of previous studies in the instructional and organizational communication areas, substantial associations were found in this medical context. Patients who see their physicians as more immediate report more satisfaction with the physician and are generally more satisfied with the medical care they receive. The patients also indicated experiencing less fear of their physician when the physician was more immediate.     

Facets of Pavlovian temperament as correlates of communication apprehension

Recently, communication scholars have become interested in relationships between communication apprehension and the underlying biological predispositions for behavior called temperament. The resulting communibiological paradigm is said to account for individual differences in communicative behavior and adaptation to speaking situations. Because temperament is conceived as a multidimensional construct, the precise biologically determined predispositions influencing temperamental expression are yet to be discovered. In this research, Strelau's Pavlovian temperament theory is applied to this problem. Facets of the Pavlovian Temperament Survey were related to McCroskey's (1978) Personal Report of Communication Apprehension. Results suggest a moderate level of interdependence between communication apprehension and several facets of Pavlovian temperament.     

A cross‐cultural test of the association between temperament and communication apprehension

The research reported in his study was a cross‐cultural test of the communibiological model of communication apprehension as temperamental expression. The study was designed to replicate the findings reported by Beatty, McCroskey, and Heisel (1998) in the U.S. and Japan. In this study participants from Japan and the U.S. completed measures of communication apprehension, neurotitism, and extroversion. The results indicated that, for both Japanese and U.S. college students, scores on the measure of communication apprehension were significantly correlated with measures of neuroticism and extroversion. Multiple regression analyses indicated that both neuroticism and extroversion predicted unique variance in communication in both cultures and that the multiple correlations for the two cultures did not differ significantly. It was concluded that the replication was successful and that temperament scores are substantially predictive of communication apprehension across the cultures tested.