Character N-Gram Tokenization for European Language Text Retrieval

The Cross-Language Evaluation Forum has encouraged research in text retrieval methods for numerous European languages and has developed durable test suites that allow language-specific techniques to be investigated and compared. The labor associated with crafting a retrieval system that takes advantage of sophisticated linguistic methods is daunting. We examine whether language-neutral methods can achieve accuracy comparable to language-specific methods with less concomitant software complexity. Using the CLEF 2002 test set we demonstrate empirically how overlapping character n-gram tokenization can provide retrieval accuracy that rivals the best current language-specific approaches for European languages. We show that n = 4 is a good choice for those languages, and document the increased storage and time requirements of the technique. We report on the benefits of and challenges posed by n-grams, and explain peculiarities attendant to bilingual retrieval. Our findings demonstrate clearly that accuracy using n-gram indexing rivals or exceeds accuracy using unnormalized words, for both monolingual and bilingual retrieval.     

传媒经济学研究的历史、方法与范例

本文主要回顾了传媒经济学在西方的发展历程、研究方法以及不同时期的研究议题。传媒经济学是构建于不同的经济学理论和分析方法之上的应用性学科,它致力于研究经济和金融力量如何影响传媒体系和传媒组织。西方传媒经济学创建于20世纪50年代,至今已发展成为一个活跃的和跨学科研究领域。文章认为,西方传媒经济学的主要研究范例包括理论型、应用型和批评型范例;其研究方法可分为行业市场研究、公司研究和影响力研究。在介绍西方传媒经济学研究的同时,本文还简要回顾了传媒经济学在中国的兴起与发展。     

Validating the Willingness to Self-Censor Scale: Individual Differences in the Effect of the Climate of Opinion on Opinion Expression

Hayes, Glynn, and Shanahan (2005) defined self-censorship asthe withholding of one’s opinion around an audience perceivedto disagree with that opinion. They argued that people differin their willingness to self-censor and introduced an 8-itemself-report instrument, the Willingness to Self-Censor scale,to measure this individual difference. The results of an experimentalstudy presented here provide further evidence of the constructvalidity of the scale. Each participant in the study was presentedwith a hypothetical scenario that contained information suggestinga group of people the participant was conversing with abouta controversial topic held opinions that were either uniformlysimilar to or different from the participant’s own opinion.Four weeks prior, each participant had responded to the Willingnessto Self-Censor scale and a measure of dispositional shyness.As expected, the manipulation of the climate of opinion affectedwillingness to express an opinion to the group, but more soamong those who scored relatively high on the Willingness toSelf-Censor scale. These results support the notion that somepeople rely on information about the climate of opinion moreso than do others when they decide whether or not to voice theiropinion publicly, and they suggest that the Willingness to Self-Censorscale measures this individual difference.     

Lighting the Shroud of Turin for Exhibition in 2015

ABSTRACT

Lighting a cultural heritage artifact requires balancing visual perception with preventive conservation, by providing the best lighting (in terms of spectral distribution and quantity) to enable the viewer to appreciate details and color, while limiting photo-induced degradation. The paper outlines the methodology applied by a multi-disciplinary team while lighting the Shroud of Turin at its last public exhibition in 2015. The methodology considered the special requirements of the Shroud, including exposure to ultraviolet light, while providing appropriate display conditions that would meet audience expectations. The desired appearance (readability of the body image and color) was defined with the help of Shroud researchers and confirmed by subjective tests, while appropriate light levels for preservation were set in agreement with standard requirements and using knowledge of the degradation of linen in visible and UV light. The installation provided a controlled environment and a managed visitor route to the Shroud, assuring excellent perception of both details and color, with the lowest illuminance level about 15?lx.     

Assessing the Benefits of Content Notes Enhancements for Digital Audio Resources

Our library has previously investigated the potential impact the addition of contents notes on circulation. In a subsequent study, we found contents notes were the second metadata element most heavily linked to circulation (title was first). Since there has been a marked decline in the use of print resources at our library and a corresponding increase in digital resources, we wanted to know if the addition of contents notes to records for online streaming audio files would result in a similar increase in usage. After enhancing the records, we tracked usage for a period of three months.     

Some Aspects of the Development of the All-Russian Institute for Scientific and Technical Information

Although the USSR and the United States had a comparable number of employees in the field of scientific information, there was a substantial difference in funding, which resulted in a lack of information support for Soviet scientists. While 90% of the publications in the United States were available almost immediately after their release, in the USSR they were delayed by 1.5 to 2 years. Since the publication of the Abstracts Journal by VINITI (AJ), its content was consistently expanding and reached its peak in 1990 (1.5 million documents per year). The next quarter of a century was characterized by a decline in both the composition of the AJ and the time required for its document coverage. The steps for restructuring VINITI activities are discussed. The focus is made on improving the limited coverage of the Russian-language part of the global flow of scientific information by Western information systems.     

How Persuasive Are Health Advertisements in First-Person Shooter Games? Exploring Knowledge-Activation and Thought-Disruption Mechanisms

This study examined whether persuasive health messages embedded in shooter games have broad or targeted effects on players’ willingness to engage in risk behaviors (N = 145). Participants presented with in-game health messages discouraging alcohol-impaired driving of motor vehicles showed reduced willingness to drink alcohol and to operate both motor and nonmotor vehicles, compared to those in a no-message gaming control condition. There were no spillover effects on willingness to smoke cigarettes or marijuana, thus implying targeted persuasive effects. In addition, players experiencing high instead of low cognitive load showed decreased postexperiment willingness to drink and operate nonmotor vehicles, thus suggesting that playing a game under high cognitive load can influence players’ attitudes. The findings replicate previous research and further expand on knowledge-activation and thought-disruption mechanisms underlying the persuasiveness of health messages.     

Applying LDA Topic Modeling in Communication Research: Toward a Valid and Reliable Methodology

ABSTRACT

Latent Dirichlet allocation (LDA) topic models are increasingly being used in communication research. Yet, questions regarding reliability and validity of the approach have received little attention thus far. In applying LDA to textual data, researchers need to tackle at least four major challenges that affect these criteria: (a) appropriate pre-processing of the text collection; (b) adequate selection of model parameters, including the number of topics to be generated; (c) evaluation of the model’s reliability; and (d) the process of validly interpreting the resulting topics. We review the research literature dealing with these questions and propose a methodology that approaches these challenges. Our overall goal is to make LDA topic modeling more accessible to communication researchers and to ensure compliance with disciplinary standards. Consequently, we develop a brief hands-on user guide for applying LDA topic modeling. We demonstrate the value of our approach with empirical data from an ongoing research project.     

Scaling up Content Analysis

ABSTRACT

Employing a number of different standalone programs is a prevalent approach among communication scholars who use computational methods to analyze media content. For instance, a researcher might use a specific program or a paid service to scrape some content from the Web, then use another program to process the resulting data, and finally conduct statistical analysis or produce some visualizations in yet another program. This makes it hard to build reproducible workflows, and even harder to build on the work of earlier studies. To improve this situation, we propose and discuss four criteria that a framework for automated content analysis should fulfill: scalability, free and open source, adaptability, and accessibility via multiple interfaces. We also describe how to put these considerations into practice, discuss their feasibility, and point toward future developments.