Binding dilemma: Changing horses mid stream—Or why we stopped binding periodicals at HKBU

A review of print and print + online English serials conducted at Hong Kong Baptist University Library in 2006 revealed low usage of many print journals calling into question the age old practice of binding serials. With binding costs escalating, serials budgets being reduced, and libraries increasingly purchasing electronic titles, it was time to review current binding practices. On conclusion of the review, it was recommended that binding of more than 85% of serials cease and be replaced by the use of boxes and that usage statistics be reviewed annually with a view to effecting further reductions.     

议程设置理论与后大众媒体时代的民意研究

关于媒体与民意的理论大部分提出于 1 93 0到 1 980年之间 ,这是一个仅仅拥有传统信息选择方式的时代。麦库姆斯和肖 (1 972 )最初提出议程设置理论时 ,用北卡罗莱纳州的教堂山 (ChapelHill)社区作为研究对象 ,而现在那里的媒介使用情况也已经发生了巨变。当我们迎来议程设置理论提出 3 0周年的时候 ,教堂山的受众现在面临的信息选择令人惊叹。在 2 0世纪 90年代 ,肖提出 ,美国的大众媒介已经经历了“兴和衰”(riseandfall)。肖认为 ,大众媒体时代结束于 2 0世纪 80年代。议程设置研究是否能像之前的 3 0年那样 ,继续开展下去 ?当受众使用着上百个信息来源时 ,议程设置和民意研究会产生何种变化 ?这是本文将要回答的问题