The impact of the mass media on source commitment

The purpose of this study was to explore the role of the mass media in creating source commitment. The results showed that the type of source commitment studied in the experiment was not significantly affected by the preparation and transmission of mass media messages.     

Development of an informal learning opportunities assay

Learning that takes place outside the formal classroom, called informal learning, has been a difficult parameter to assess due to the heterogeneous nature of the subjects and everyday learning situations. To date, no instrument has been developed to effectively examine the wide variety of informal experiences a child may encounter. Central to this study was the development and field testing of such an instrument, the Informal Learning Opportunities Assay (ILOA). The ILOA was administered to a total of 2128 middle and high school students and was found to be ethnically neutral, easily scored, and flexible in design to accommodate practitioners and researchers. The instrument was found to provide a reliable assessment of informal learning opportunities.