General Communication

COMMUNICATION AS CULTURE: ESSAYS ON MEDIA AND SOCIETY by James W. Carey (Winchester, MA: Unwin Hymen [formerly Allen & Wnwin], 1989—$12.95, paper, ISBN 0-04-445064-8, with a clothbound version available)

CHALLENGING GENDER VALUES edited by Pamela J. Creedon (Newbury Park, CA: Sage Publications, 1989—$16.95, paper, ISBN 0-8039-3448-3)

PROGRESS IN COMMUNICATION SCIENCES, VOLUME DC edited by Brenda Dervin and Melvin Voigt (Norwood, NJ: Ablex, 1989—$49.50 to institutions; $29.50 personal, ISBN 0-89391-474-6)

THE INFORMATION SOCIETY: ECONOMIC, SOCIAL & STRUCTURAL ISSUES edited by Jerry L. Salvaggio (Hillsdale, NJ: Lawrence Erlbaum Associates, 1989—$24.95, ISBN 0-8058-0103-0)

MEDIA, SPORTS & SOCIETY by Lawrence A. Wenner (Newbury Park, CA: Sage, 1989—$14.95, paper, ISBN 0-8039-3244-8, with a clothbound edition available)

THE GLOBAL VILLAGE: TRANSFORMATIONS IN WORLD LIFE AND MEDIA IN THE 21ST CENTURY by Marshall McLuhan and Bruce R. Powers (New York: Oxford University Press, 1989—$29.95, ISBN 0-19-505444-X)     

A TECHNICAL COLLEGE'S RESPONSE TO THE NEED FOR INTERNATIONALIZING EDUCATIONAL PROGRAMS AND SERVICES

Part of the mission of the American Association of Community Colleges addresses the need for a curriculum emphasis on international and intercultural education (Wismer, 1994, p. 77). Considering that (a) 2‐year colleges exist primarily to prepare students for jobs, (b) many American businesses operate in an international environment, and (c) a growing proportion of companies in the United States are foreign affiliated, the internationalization of our curriculums is necessaryforthe fulfillment of institutional missions of preparing the workforce for businesses. However, to fully internationalize college programs and services, the focus must be on more than courses and curriculums. The everyday life of college students, faculty, and staff must present evidence of cultural diversity. Internationalization, therefore, must be infused at every level of college activity. Such an infusion is occurring at Florence‐Darlington Technical College in Florence, South Carolina. There are four broad categories within which activities are planned or are underway: (a) resource development, (b) awareness development and information dissemination, (c) faculty and staff development, and (d) curriculum development. The importance of the need for this South Carolina college to undertake internationalizing initiatives is underscored by the multicultural business environment that exists in the state. For many years, international investment has created record levels of new employment opportunities for South Carolinians and has contributed significantly to statewide economic and industrial growth. The economic impact of international business in the state is apparent. However, there is also a cultural impact that is less obvious, yet profound. These factors present some definite implications for the need to internationalize technical college programs and services.     

Footedness in world soccer: an analysis of France '98

Most football players and coaches agree that players are capable of learning to use both feet with equal frequency and efficiency – that is, become 'two-footed'. There is also some consensus that two-footed play is associated with skill in individual players. If these assumptions are true, then the world's elite football players should be substantially less 'one-footed' than the rest of the population. To examine this issue, we quantified the pattern of foot use in a sample of 236 players from 16 teams in the 1998 World Cup (France '98). Our findings indicate that World Cup players are as right-footed as the general population (~79%). The remaining players were largely leftfooted and as biased towards the use of their preferred foot as their right-footed counterparts. Very few players used each foot with equal frequency. Remarkably, both left- and right-footed players were as skilled, on average, with their non-preferred foot as they were with their preferred foot, on the rare occasions when they used it. Therefore, it is unlikely that infrequent use of one foot compared to the other foot can be accounted for by skill differences between the feet. Players were most asymmetrical for set pieces; nevertheless, first touches, passes, dribbles and tackles were rarely performed with the non-preferred foot as well. Our results support a biological model of foot preference and performance, as well as demonstrating the usefulness of soccer for studies of lateral asymmetries.     

Literacy models and the reconstruction of history education: a comparative discourse analysis of two lesson plans

This paper compares two theoretical frameworks for understanding the relationship between individual narratives of experience and the wider social and cultural narrative context. The two frameworks are the narrative landscape model of Connelly and Clandinin and a tool-based framework derived from a neo-Vygotskyan perspective that draws particularly on the work of Wertsch. The paper explores the effects that the fundamental structuring metaphors of landscape and tool have on how we might think about the relationship between individual narratives and social and cultural narrative context. The paper argues that we need to be critically reflective about the metaphors we use and not allow them to become naturalized. It also argues that this is best achieved by exploring alternative metaphors.     

Low-cost method of removing periodical duplicates using a collection growth formula at a medium-sized academic library

The authors detail a low-cost, two-phased formula-based approach to bound periodical weeding at a medium-sized academic library with the goal of opening space for five years' growth, while still meeting user needs. Phase I included weeding bound titles with overlapping microfilm holdings. Phase II used the following criteria to determine which titles to discard: (1) four or fewer items, (2) availability in the University of Wisconsin System, (3) usage statistics and online access, (4) department consultation. This article summarizes the design, implementation, and successful results of the project.     

Learning after the end of knowledge: Instructional technology in the age of interpretive meaning

Raymond G. Taylor is an instructional designer and consultant based in Montreal, Canada. He is developing a self‐directed learning technology based on the ideas in his book and is interested in hearing from practitioners interested in participating in preliminary testing. He may be reached at ray.taylor@acorda.ca. Learning After the End of Knowledge: Instructional Technology in the Age of Interpretive Meaning (ISBN: 978–3639024876) is published by VDM Verlag. It is available from Amazon.com, Barnes & Noble, and other online booksellers.