Eric Shiraev and Richard Sobel (2006). People and Their Opinions. Thinking Critically About Public Opinion. New York: Pearson Longman, 368 pp., ISBN 0-321-07898-5.

The authors of this book, Eric Shiraev and Richard Sobel, feltthe need to write a textbook on public opinion that would capturethe imaginations of the readers. In order to engage studentsand teachers alike in an active exploration of this domain theychose a combination of a critical thinking approach, an internationallycomparative perspective, and the use of numerous practical examplesof public opinion research on current political and social issues.The book is intended for introductory or middle level undergraduatecourses in public opinion, but could also be beneficial to upperlevel     

Books are silent ambassadors: The Noma award for the translation of Japanese literature

Summary Now more than ever good translations are proving to be vitally important to fulfilling Shoichi Noma’s mission of advancing good relationships between cultures. With the emergence of dozens of world-class Japanese writers, the translators of Japanese literature have acquired a new significance and a new importance. No longer are they required to simply handle the language like an exotic and precious commodity but they must prepare a writer’s work to compete with literature from around the globe and let others understand the issues at their very heart of the Japanese people. Indeed, the selection committee’s choice of Murakami’s Wind-Up Bird Chronicle is an apt example of how literature at its very best can span cultural divides to promote mutual understanding of very complicated and important world issues. Written for Japanese to help them understand the devastation of war, it is a rare and timely book that confronts Japan’s experience head on. Ironically, Noma’s idea that books are silent ambassadors, an idea born from agony and defeat, so many years later is helping the world come together towards a unified vision of peace and understanding. “Literature has been described as a means of exchange between the hearts of people. Literary translation, then, is the building of bridges so that all peoples of the world can interact in this way.” Ye Weiqu, Chinese Institute of Social Studies.