Insight into performance improvement in action: Inspiration from mobile apps

Mobile apps are a potentially powerful medium for performance technologists. In this piece we analyze four selected apps‐Coach's Eye, for amateur athletes; EpicMix, for skiers; Cloth, a wardrobe manager; and FLPR, a home‐theatre management tool‐to show the connection between app design and performance support. With user ratings and anecdotal feedback built into the review of the apps, training professionals have a front‐row seat on this expanding arena of problem‐solving products.     

Mathematical images in advertising: constructing difference and shaping identity, in global consumer culture

Mathematics educators have long emphasised the importance of attitudes, beliefs, and feelings towards mathematics, as crucial in motivating (or not) its learning and use, and as influenced in turn by its social images. This paper is about images of mathematics. Our search for advertisements containing such images in UK daily newspapers, during 2006–2008, found that 4.7 % of editions included a “mathematical” advert, compared with 1.7 % in pilot work for 1994–2003. The incidence varied across type of newspaper, being correlated with class and gender profiles of the readership. Three quarters of advertisements were classified as containing only very simple mathematics. ‘Semiotic discursive’ analysis of selected advertisements suggests that they draw on mathematics not to inform, but to connote qualities like precision, certainty, and authority. We discuss the discourse on mathematics in advertising as ‘quasi-pedagogic’ discourse, and argue that its oversimplified forms, being empty of mathematical content, become powerful means for regulating and ‘pedagogising’ today's global consumers.     

Performance‐Based Rubrics for Measuring Organizational Strategy and Program Implementation

While a majority of the literature in the field of performance measurement has focused on what organizations should measure, report, and use in order to improve overall organizational results, organizational leaders still experience difficulty in identifying performance measures to track the achievement of organizational strategy. This article describes the methods used to measure organizational strategy and program implementation and proposes the use of a performance‐based rubric to better enable organizational leaders to capture and identify the essence of organizational strategy as implemented and to attribute performance outcomes to specific strategic actions. Implications for organizational leaders and researchers from all sectors are presented.     

The Effect of Interruptions and Dyad Gender Combination on Perceptions of Interpersonal Dominance

The argument put forth in this study is that interruptions and dyad gender combinations will have an effect on perceptions of interpersonal dominance. Participants were asked to listen to a series of recorded dialogues with six intentionally embedded intrusive interruptions. After each pair of interruptions, participants completed a survey measuring their perception of the interrupter's interpersonal dominance. Analyses showed that the accrual of interruptions results in a curvilinear increase in perceptions of dominance. Female interrupters in a female/female dyad were consistently perceived as the most dominant and male interrupters in a male/female dyad were consistently perceived as the least dominant.     

Engaging the Campus Community Through New Roles and New Relationships: The McMaster University Library Postdoctoral Fellowship Program

Recent reports identify a problem concerning university libraries—that of trending toward the disintermediation from the research process. Many experts have called for libraries to begin leading scholarship and to keep themselves relevant to faculty and students in light of recent work illustrating that within the hierarchy of answering questions regarding information evaluation and searching, librarians fall below Internet search engines, instructors, and even friends. In order to be successful and stay relevant, libraries must be reestablished as leaders within the university community. McMaster University in Hamilton, Ontario, Canada has taken the approach of “library as lab” by matching the needs of the library with the interests of an emerging scholar. This has led to the creation of three library-funded postdoctoral fellowships in a program sponsored by the Council on Library and Information Resources. The new positions have been successful in facilitating a greater number of university partnerships in both teaching and research through such initiatives as the creation of the Virtual Museum of the Holocaust and the Resistance and the opening of the Lyons New Media Center. The ongoing success of the postdoctoral initiative is insured with the creation of the McMaster Centre for Digital Scholarship.     

Motion Pictures

Richard Bunce's Television in the Corporate Interest (New York: Praeger Special Studies, 1976—price not given, but about $15.00).

Ralph M. Jennings and Veronica M. Jefferson's Television Station Employment Practices, 1975: The Status of Minorities and Women (New York: Office of Communication, United Church of Christ, 1976—price not given, but about $10.00, paper)

Horace Newcomb's Television: The Critical View (New York: Oxford University Press, 1976—$4.00, paper)

Asa Berger's The TV-Guided American (New York: Walker, 1976—$8.95)

Vincent Mosco's The Regulation of Innovations in the Broadcasting Market (Cambridge, Mass.: Harvard University Program on Information Technologies and Public Policy, 1975—$3.00, paper)

James D. Scott's Cable Television: Strategy for Penetrating Key Urban Markets (Ann Arbor: University of Michigan Graduate School of Business Administration, 1976—$5.50, paper)

R.W. Chandler's Sparks at Sea: The Experiences of a Ship's Radio Officer (North Pomfret, Vt.: David and Charles, 1973, but only recently released in the U.S.—$9.50)     

General Foreign/International Communication

A Free and Balanced Flow: Report of the Twentieth Century Fund Task Force on the International Flow of News (Lexington, Mass.: Lexington Books, 1979—$12.50 with a paperback also available)

Alex S. Edelstein, John E. Bowes, and Sheldon M. Harsel's Information Societies: Comparing the Japanese and American Experiences (International Communication Center, School of Communications, University of Washington, Seattle, Wa 98195—$10.95, paper)

Fred L. Casmir, ed. Intercultural and International Communication (Washington: University Press of America, 1978—$21.50, paper)

Terry D. Peigh, et al. The Use of Radio in Social Development (Chicago: Communication Laboratory, Community and Family Study Center of the University of Chicago, 1979—price not given, paper)

Ernest D. Rose's World Film & Television Study Resources (Friedrich-Ebert-Stiftung, Godesberger Allee 149, D 5300 Bonn 2, Federal Republic of Germany—price not given)

Medios Audiovisuales (Desengano 12, Madrid-13, Spain—650 pesetas per year/11 issues, surface mail)

List of International Instruments Concerning Different Aspects of Communication (Paris: Unesco International Commission for the Study of Communication Problems, not dated—apparently free on request, paper)     

Broadcasting

TALK RADIO AND THE AMERICAN DREAM by Murray B, Levin (Lexington, MA: Lexington Books, 1987—$22.00)

WHO SHOT THE SHERIFF? THE RISE AND FALL OF THE TELEVISION WESTERN by J. Fred MacDonald (New York: Praeger, 1987—$29.95)

LIVE TV: AN INSIDE LOOK AT DIRECTING AND PRODUCING by Tony Verna (Stoneham, MA: Focal Press, 1987—$22.95)

TV CAREERS BEHIND THE SCREEN by Jane Blanksteen and Avi Odeni (New York: John Wiley, 1987—$12.95, paper)

THE BROADCASTER'S DICTIONARY by James R. McDonald (Windriver Books, Box 481, Broomfield, CT 80020—$20.00 incl. postage, paper)

Three recent publications by the National Association of Broadcasters (Publications Dept., 1771 N St. NW. Washington, DC 20036)

TELECOMMUNICATIONS MANAGEMENT: THE BROADCAST &; CABLE INDUSTRIES by Barry L. Sherman (New York: McGraw-Hill, 1987—$29.95)

CHANNELS OF DISCOURSE: TELEVISION AND CONTEMPORARY CRITICISM edited by Robert C. Allen (Chapel Hill: University of North Carolina Press, 1987—$25.00/7.95)

THE HOUR OF TELEVISION: CRITICAL APPROACHES by N.D. Batra (Metuchen, NJ: Scarecrow Press. 1987—$29.50)