Emotions’ management within the Real Madrid football club business model

Recent changes in the sports industry – derived from increasing financial pressures – have led to the update of existing business models. Particularly in football, the dominant clubs develop new business models based on the spectators’ commitment to the sport. Packed stadiums attract more people who consume both the matches and the many other associated goods and services. In an experience economy, the lever is the tapping of their emotions by an increasingly sophisticated value proposal. Groups of passionate supporters lead the way to the establishment of communities with a common interest in the club. Following a qualitative methodology (interviews and other texts’ analysis) our study of the Real Madrid Football Club (RM) business model suggests that one of the biggest football clubs in the world is creating a business model based on the emotions of its supporters. This finding could be useful for other clubs in many different countries.     

Do the effects of computer-assisted practice differ for children with reading disabilities with and without IQ-achievement discrepancy?

This study was designed to assess whether the effects of computer-assisted practice on visual word recognition differed for children with reading disabilities (RD) with or without aptitude-achievement discrepancy. A sample of 73 Spanish children with low reading performance was selected using the discrepancy method, based on a standard score comparison (i.e., the difference between IQ and achievement standard scores). The sample was classified into three groups: (1) a group of 14 children with dyslexia (age M = 103.85 months; SD = 8.45) who received computer-based reading practice; (2) a group of 31 "garden-variety" (GV) poor readers (age M = 107.06 months; SD = 6.75) who received the same type of instruction; and (3) a group of 28 children with low reading performance (age M = 103.33 months; SD = 9.04) who did not receive computer-assisted practice. Children were pre- and posttested in word recognition, reading comprehension, phonological awareness, and visual and phonological tasks. The results indicated that both computer-assisted intervention groups showed improved word recognition compared to the control group. Nevertheless, children with dyslexia had more difficulties than GV poor readers during computer-based word reading under conditions that required extensive phonological computation, because their performance was more affected by low-frequency words and long words. In conclusion, we did not find empirical evidence in favor of the IQ-achievement discrepancy definition of reading disability, because IQ did not differentially predict treatment outcomes.     

The Self‐evaluation of Teachers: a Strategy for the Improvement of Teaching at Higher Education Level

Teaching assessment at higher education level is required in order to improve the quality of teaching in universities. As both teaching staff and students are equally involved in the teaching/learning process, the views of both must be taken into account when determining the quality of teaching. Basically, a self‐evaluation process has two aspects. On the one hand, there is the source of information, the teacher in this particular case. He or she has the opportunity to reflect upon the actual teaching situation by evoking his or her own point of view in regard to his or her vision of reality even if it might be judged as a complementary view as opposed to other views. On the other hand, the objective of the process might be one either of providing a means of checking (process evaluation) or of improving (result evaluation). A detailed analysis of the two characteristics will enable us to appreciate properly their inter‐connectedness. This analysis, as well as the prior experience of the authors in the domain of teaching assessment within their university, enables them to present a model of self‐evaluation applicable to the context in which they are working.     

The evaluation of computer‐mediated technology by second language teachers: collaboration and interaction in CALL

This study presents the results of a web‐based questionnaire administered to 166 second language teachers and designed to obtain information about their use and needs of information and communication technologies (ICTs) as related to language learning (LL). Analyses revealed that, although teachers believe that second language acquisition is primarily driven by social interaction, they seldom use computers as a means to foster collaboration or interaction. ICTs are thought to be very helpful in individual learning scenarios but not for the interactive dimension of LL. Very few teachers incorporate interaction‐oriented digital tools in their language teaching, probably due to their self‐acknowledged deficient training in ICTs. However, instructors stated that they would like to introduce new interaction tools in their computer‐aided courses, which clearly shows the need for both teachers’ training in ICT and the technological development of proper interactive functionalities.

Die Auswertung computervermittelter Technik von Zweit‐Sprachlehrern: Kollaboration und Interaktion in CALL

Diese Studie zeigt die Ergebnisse einer Umfrage, die dafür entworfen wurde, Information darüber zu erhalten, die etwa Zweit Sprachlehrer verwenden, und den Bedarf an Informations‐ und Kommunikationstechniken (ICTs), die mit Sprachlernen (LL) generell verbunden sind. Analysen ergaben, dass, obwohl Lehrer glauben, dass der Erwerb einer zweiten Sprache in erster Linie von sozialer Interaktion angetrieben wird, sie selten Computer als Hilfsmittel verwenden, um Kollaboration oder Interaktion zu fördern. Es wird angenommen, dass ICTs sehr in einzelnen Lernzenarien, aber nicht für die interaktive Dimension von LL hilfreich sein kann. Sehr wenige Lehrer integrieren interaktionsorientierte digitale Werkzeuge in ihre – möglicherweise durch ihre selbstanerkannte unzulängliche Ausbildung in ICT – eigene Sprachlehre. Jedoch gaben Ausbilder an, dass sie neue Interaktionswerkzeuge in ihren computergestützten Verläufen einführen möchten. Das zeigt den Bedarf nach Ausbildung beider eindeutig: Lehrer in ICT und der technologischen Entwicklung von korrekten interaktiven Funktionalitäten.

L’évaluation dela technologie informatisée chez les professeurs de langue seconde :collaboration et interaction dans l’enseignement des langues assisté par ordinateur (CALL)

Cette étude présente les résultats d’une enquête conçue pour recueillir des renseignements sur la façon dont les professeurs de langue seconde utilisent et ont besoin des TICE spécifiques pour l’apprentissage linguistique.

Des analyses ont révélé que les professeurs utilisent rarement les ordinateurs pour stimuler la collaboration et l’interaction et ce, bien qu’ils croient que l’acquisition d’une langue seconde est avant tout entraînée par l’interaction humaine. Ils pensent que les TICE sont très utiles dans des situations d’apprentissage individuel mais pas pour la dimension interactive de l’apprentissage des langues. Très peu nombreux sont les professeurs qui intègrent des outils numériques à orientation interactive dans leurs cours de langues, ceci étant probablement dÛ à une formation informatique déficiente qu’ils reconnaissent eux‐mêmes. Certains professeurs ont toutefois indiqué qu’ils voudraient introduire de nouveaux outils interactifs dans leurs cours assistés par ordinateur ce qui fait clairement apparaître le double besoin de formation aux TICE pour les professeurs et d’un développement technique de fonctionnalités interactives appropriées.

Una evaluación de la tecnología basada en ordenadores por parte de los profesores de la segunda lengua: colaboración y interracción en aprendizaje de idiomas asistido por ordenador

Esta investigación presenta los resultados de una encuesta diseñada para conseguir información sobre las necesidades específicas para el aprendizaje de lenguas y el uso de las tecnologías de la información y la comunicación (TICs) por parte de 166 profesores de segunda lengua. Los análisis han revelado que, aunque los profesores creen que la adquisición de una segunda lengua está fundamentalmente impulsada por la interacción social, en realidad hacen poco uso del ordenador para incentivar la colaboración y la interacción. Los docentes piensan que las TICs son muy útiles para la modalidad de aprendizaje individual pero no para la dimensión interactiva del aprendizaje de idiomas. Son pocos los profesores que incluyen herramientas digitales con orientación interactiva en sus cursos de idiomas, probablemente, como confiesan ellos mismos, debido a las carencias de su propia formación digital. No obstante, algunos profesores señalan que quieren introducir nuevas herramientas interactivas dentro de sus cursos asistidos por ordenador, lo que claramente demuestra la necesidad tanto de una buena formación en TICs para los profesores como del desarrollo tecnológico de nuevas funcionalidades interactivas adecuadas.     

Are the new starting block facilities beneficial for backstroke start performance?

We aimed to analyse the handgrip positioning and the wedge effects on the backstroke start performance and technique. Ten swimmers completed randomly eight 15 m backstroke starts (four with hands on highest horizontal and four on vertical handgrip) performed with and without wedge. One surface and one underwater camera recorded kinematic data. Standardised mean difference (SMD) and 95% confidence intervals (CI) were used. Handgrip positioning did not affect kinematics with and without wedge use. Handgrips horizontally positioned and feet over wedge displayed greater knee angular velocity than without it (SMD = ?0.82; 95% CI: ?1.56, ?0.08). Hands vertically positioned and feet over wedge presented greater take-off angle (SMD = ?0.81; 95% CI: ?1.55, ?0.07), centre of mass (CM) vertical positioning at first water contact (SMD = ?0.97; 95% CI: ?1.87, ?0.07) and CM vertical velocity at CM immersion (SMD = 1.03; 95% CI: 0.08, 1.98) when comparing without wedge use. Swimmers extended the hip previous to the knee and ankle joints, except for the variant with hands vertically positioned without wedge (SMD = 0.75; 95% CI: ?0.03, 1.53). Swimmers should preserve biomechanical advantages achieved during flight with variant with hands vertically positioned and wedge throughout entry and underwater phase.     

Third World Communication

COMMUNICATING IN POPULAR NICARAGUA edited by Armand Mattelart (International General, PO Box 350, New York 10013—$ 8.95, paper)

PHILIPPINE CARTOONS: POLITICAL CARICATURE OF THE AMERICAN ERA, 1900–1941 by Alfred McCoy and Alfredo Roces (Quezon City: Vera-Reyes, 1985, 370 pp.)

A HISTORY OF THE KOMIKS OF THE PHILIPPINES AND OTHER COUNTRIES (Quezon City: Islas Filipinas Publishing Co., 1985, 305 pp)

RURAL EDUCATIONAL BROADCASTING: A PHILIPPINE EXPERIENCE by Felix Librero (Laguna: University of Philippines—Los Banos, 1985 155 pp.)

THE MANIPULATED PRESS: A HISTORY OF PHILIPPINE JOURNALISM SINCE 1945 by Rosalinda Pineda-Ofreneo (Manila: Cacho Hermanos, 1984, 256 pp.)

PHILIPPINE MASS MEDIA: A BOOK OF READINGS edited by Clodualdo del Mundo, Jr. (Manila: Communication Foundation of the Philippines, 1986, 280 pp.)

THE PHILIPPINE PRESS: UNDER SIEGE by the National Press Club (Manila, Press Club, 1984, 1985, two vols)

MANUAL ON MEDIA EDUCATION by Vicente S. Froilan (Manila: Communication Foundation for Asia, 1985, 88 pp.)

MEDIA AND THE CHINESE PUBLIC: A SURVEY OF THE BEIJING MEDIA AUDIENCE, special issue of Chinese Sociology and Anthropology (Spring-Summer 1986, 200 pp.)

VIDEO PIRACY AND THE LAW by B.V. Gopal (New Delhi: Deep & Deep Publications, 1986, 160 pp.)

ASIAN PR by Vincent Lowe (Singapore: Times Books International, 1986, 208 pp.)

PUBLIC RELATIONS: THE MALAYSIAN EXPERIENCE (Kuala Lumpur: Institute of Public Relations Malaysia, 1986, 260 pp)

SELLING DREAMS: HOW ADVERTISING MISLEADS US by the Consumers' Association of Penang (Pengan, CAP, 1986, 149 pp.)

ABUSE OF WOMEN IN THE MEDIA by the Consumer's Association of Penang (Penang: CAP, 1982, 85 pp)     

Insights into user engagement on social media. Case study of a higher education institution

ABSTRACT

The interactions of users in social networks have been analyzed in the literature as sources of information on their ability to generate engagement among stakeholders in higher education institutes, which make more tactical than strategic use of social networks. This study helps identify which variables generate greater participation in Instagram users, providing strategic proposals for digital marketing. From the codification of all the publications published by a university in a social network site during the period of one year, a comparative analysis was carried out through a multivariate model. The results provide important and timely implications for both universities and higher education professionals. Our findings suggest that higher education marketing specialists should develop stronger and more consistent communication strategies to establish more valuable relationships with stakeholders. The administrators of the social networks of higher education institutions can find patterns in those publications that generate a greater participation in this study.