Fourteen Things to Look for When Hiring New Staff in Interlibrary Loan/Document Delivery

As library employees retire or move on to other positions, library managers can take advantage of these opportunities to assess how well the vacant job's duties mesh with current organizational goals and needs. Positions in interlibrary loan and document delivery services (ILL/DDS) are no different. They should be evaluated and reviewed each time a vacancy needs to be filled to ensure that the expectations of the position are in line with the goals of the ILL/DDS department and the library.     

The Case for Audience Isolation: Language and Culture as Predictors of Advertiser Investment

Abstract

In what has become an increasingly multilingual United States, growing numbers of television advertisers have begun targeting foreign language speakers. Because of the increased cost and effort in crafting unique ad campaigns, however, the factors behind this investment decision are explored. Using an online survey, advertisers (N?=?1,150) were asked how they valued various demographic audience traits as they considered potential target markets. T tests revealed significant differences between foreign language and non-foreign language advertisers' audience preferences. Logistic regression showed that, contrary to previous audience valuation findings, household income was not a primary factor in foreign language audience investment decisions. Rather, advertisers who valued household income more were less likely to invest in foreign language audiences in the United States, with language dependency and cultural traits predicting a greater likelihood of investment. The Audience Investment by Isolation Model is offered, which can help explain the investment decision-making process by advertisers as they weigh demographic audience traits, audience isolation strategies, and costs.     

Aggression in news comments: how context and article topic shape user-generated content

News editors listed online aggression as one of the main constraints to audience participation and debate in the media. However, previous studies offer contradictory evidence on how aggression affects the amount and civility of user participation. Furthermore, a large portion of these studies focus on the Anglo-Saxon context and follow an experimental design. This study addresses these issues through a content analysis of over 26,000 news comments from two Portuguese newspapers, testing how aggression in comments relates to the number of replies it generates and the aggressiveness of these replies. Results show that aggression generates more aggression in comment sections, but may also increase participation. The latter effect is moderated by the article topic, an important caveat that may explain different outcomes in previous works. The practical implications of these findings and paths for future research are discussed.     

Books in review

DYNAMICS OF IDEALISM: WHITE ACTIVISTS IN A BLACK MOVEMENT. By N.J. Demerath, III, Gerald Marwell, and Michael T. Aiken. San Francisco: Jossey‐Bass Inc., Publishers, 1971. $9.75.

TOMS, COONS, MULATTOES, MAMMIES, AND BUCKS: AN INTERPRETIVE HISTORY OF BLACKS IN AMERICAN FILMS. By Donald Bogle. New York: The Viking Press, 1973. $12.50.

RADICALS AND MILITANTS: AN ANNOTATED BIBLIOGRAPHY OF EMPIRICAL RESEARCH ON CAMPUS UNREST. By Kenneth Keniston in collaboration with Mary‐Kay Duffield and Sharon Marti nek. Lexington, Mass: D.C. Heath and Company, 1973. $15.00     

Countering violent and hate‐related materials on the Internet: Strategies for classrooms and communities

Abstract

School violence is of increasing concern to educators worldwide in the wake of tragedies such as the one in Littleton, Colorado. This article explores how hate group web sites, violent computer games, and related Internet activities are delivering material to young people with hostile and violent content. The Internet is also serving as a new vehicle for expression among students, sometimes conveying their messages of despair and hopelessness. The article discusses ways that teacher educators can equip future teachers to deal with these issues. It also examines what some schools and communities are currently doing to confront these issues and proposes ways to integrate Internet considerations into anti‐violence and mental health programs.     

Introduction: Through our eyes and in our own words

The realities of Indian belief and existence have become so misunderstood and distorted at this point that when a real Indian stands up and speaks the truth at any given moment, he or she is not only unlikely to be believed, but will probably be contradicted and "corrected" by the citation of some non-Indian and totally inaccurate "expert." More, young Indians in universities are now being trained to see themselves and their cultures in terms prescribed by such experts rather than in the traditional terms of the tribal elders ?. In this way, the experts are perfecting a system of self-validation in which all semblance of honesty and accuracy is lost. This is not only a travesty of scholarship, but it is absolutely devastating to Indian societies. (Deloria, as cited in Rose, 1992, p. 404)     

Students as meaning-makers and the quest for the common school: A micro-ethnography of a US history classroom

This study examined the extent to which (a) nine US history students developed historically-grounded perspectives, and (b) the entire class engaged itself in inclusive, moral debate about historical events and issues. Inductive methods were used in this micro-ethnographic study to construct and verify its themes though interview, classroom observation and student survey. Seven students demonstrated identifiable perspectives. History was viewed by these students as personally-constructed interpretations, not as value-free chronologies. Only one student's perspective, however, was historically-grounded; other perspectives were grounded in references to contemporary issues. Evidence of moral debate was limited totwo debates observed during 24 classroom observations. These two findings seemed interconnected: students with little historical grounding to their perspectives may have little inclination toward collective, ethical critique. Moral debate consisting of student exchange of diverse historically-grounded perspectives was not the classroom norm. The debates that went into the making of American society concerned not just institutions or governing principles, but the capacity of humans to sustain those institutions. Whatever the disagreements were over other issues at the American Constitutional Convention \[in Philadelphia in 1787], the fundamental question sensed by everyone … was whether the people themselves would understand what it meant to hold the ultimate power of society, and whether they had enough sense of history and destiny to know where they had been and where they ought to be going. (Cousins; cited by Goodlad 1979: 40; emphasis added)     

Changers and the Changed: Moral Aspects of Coming Out in Physical Education

In this paper we draw from interviews with four lesbian sportswomen and physical educators whose personal journeys inform us about the difficulties and rewards of challenging homophobia and heterosexism. Our co-participants discussed their life stories in terms of the interrelationships among sport, moral, and lesbian identities and their coming out process. Analyses of these narrations revealed three major themes associated with coming out in sport and physical education settings: integrity, compassion, and community. Each of these themes is discussed in terms of our co-participants' experiences and interpretations of moving from fear and isolation to a sense of community and empowerment.     

A Report on the American Environment

Abstract

Volunteers monitor watershed health in more than 700 programs in the US, involving over 400,000 local stakeholders. New Mexico Watershed Watch is a student-based watershed monitoring program sponsored by the state's Department of Game and Fish which provides high school teachers and students with instruction on methods for water quality monitoring, riparian habitat evaluation and watershed planning. Schools monitor small watersheds, assessing watershed health and water quality with an interdisciplinary approach that identifies impacts of land use. Students learn scientifically credible field methodologies to create long term databases on watershed health for use by state and federal agencies. Maps of land use, land ownership, soil stability, topography and human impacts are used in an overlay format to identify priority problem areas. Watershed plans are formulated to improve water quality and restore degraded riparian and upland sites.