Powdermilk biscuits: Communication,courage, and clout for librarians

No abstract available for this article.     

Appy Hour: Health Sciences Professionals Learn About Apps

ABSTRACT

Appy Hour is a recurring event hosted by an academic health sciences library featuring apps that are informally presented and demonstrated by invited speakers. The audience is encouraged to ask questions during the presentation of the featured app(s). This event provides learning and networking opportunities for health sciences faculty, staff, students, and health care professionals. This article illustrates the process for hosting the event, shares lessons learned, and discusses possible future directions to gain a wider audience.     

An exploratory study of word‐of‐mouth communication in a hierarchy of effects context

Word‐of‐mouth (WOM) communication is introduced within a hierarchy‐of‐effects context. The results of a laboratory experiment suggest that amount of WOM information about products is less important than valence of that information. Counter to previous research implying a disproportionate influence of negative information on product evaluation, negative WOM information in the experiment reported resulted in less familiarity with the mentioned brand. Further, a somewhat surprising finding indicated that brand‐specific negative WOM communication can have the effect of decreasing primary demand for an entire product category.     

Sex in primetime television: An analysis of content trends,context categories,and sampling considerations

This study provides a replication and extension of previous content analyses of sex in primetime television, following a five‐year period of increased consumer activism directed through advertiser influence on programming content. It also addressed the issue of sample size in analyses designed to track such trends. Results indicated distinct differences from trends reported in previous studies, with a substantial decrease in the quantity as well as changes in the quality of sexual behavior and references between the 1988–89 and 1993–94 television seasons. Although a minimum of one intact or constructed week of programming has been considered essential for such studies, comparative analyses of full and half‐sample data provided evidence that overall trends can be accurately mapped using a reasonably selected stratified subsample of a constructed week of programming.     

International Communications

Alan P.L. Liu, Communications and National Integration in Communist China (Berkeley: University of California Press, 1971—$8.50)

Hamid Mowlana's International Communication: A Selected Bibliography (Dubuque, Iowa: Kendall/Hunt, 1971—$3.75, paper)

Joan Bakewell and Nicholas Garnham, The New Priesthood: British Television Today, (London: Penguin Press, 1970—about $7.00)

Michel Verhayden, La Radio-Television Face Au Pouvior: L'experience Belge (Louvain: Universities Catholique, Centre des Techniques de Diffusion, 1970—$5.20, paper)     

Modalities of Infant–Mother Interaction in Japanese,Japanese American Immigrant,and European American Dyads

Cultural variation in relations and moment‐to‐moment contingencies of infant–mother person‐oriented and object‐oriented interactions were compared in 118 Japanese, Japanese American immigrant, and European American dyads with 5.5‐month‐olds. Infant and mother person‐oriented behaviors were related in all cultural groups, but infant and mother object‐oriented behaviors were related only among European Americans. Infant and mother behaviors within each modality were mutually contingent in all groups. Culture moderated lead–lag relations: Japanese infants were more likely than their mothers to respond in object‐oriented interactions; European American mothers were more likely than their infants to respond in person‐oriented interactions. Japanese American dyads behaved like European American dyads. Interactions, infant effects, and parent socialization findings are set in cultural and accultural models of infant–mother transactions.     

Increasing young children's contact with print during shared reading: longitudinal effects on literacy achievement

Longitudinal results for a randomized-controlled trial (RCT) assessing the impact of increasing preschoolers' attention to print during reading are reported. Four-year-old children (N = 550) in 85 classrooms experienced a 30-week shared reading program implemented by their teachers. Children in experimental classrooms experienced shared-book readings 2 or 4 times per week during which their teachers verbally and nonverbally referenced print. Children in comparison classrooms experienced their teachers' typical book reading style. Longitudinal results (n = 356, 366) showed that use of print references had significant impacts on children's early literacy skills (reading, spelling, comprehension) for 2 years following the RCT's conclusion. Results indicate a causal relation between early print knowledge and later literacy skills and have important implications concerning the primary prevention of reading difficulties.