Music video as persuasive form: The case of the pseudo‐reflexive strategy

This essay examines music video as a media form designed to persuade television viewers to purchase musical recordings. By associating performers and their songs with strategically selected visual images, video makers hope to evoke impressions which might lead viewers to desire the recordings produced by the performers featured in video clips. One specific production strategy, “pseudo‐reflexivity,” involves employing imagery that demystifies some, but not all, of the aspects of the video making process in order to both draw audience attention away from the promotional motives underlying video production and enhance the anti‐commercial stance typically adopted by hard rock musicians.     

A walk down memory lane: on the relationship between autobiographical memories and outdoor activities

This article highlights a theoretical and practical framework for integrating the neuropsychological concept of autobiographical memory with the experiential learning that takes place in the outdoors. Autobiographical memories, our recollections of specific, personal events, are constructed through a personal narrative process; the way we choose to tell the stories of our lives, to ourselves, and crucially to others. Our interdisciplinary framework suggests that the participant comes to value memories of particular past events because they come to be seen as part of a shared history with others. Elements of outdoor activities can aid in the formulation of personal narratives and the generation of autobiographical memories. Our case study of a person with congenital deafblindness shows that taking an outdoor education approach can aid in providing shared authentic memorable experiences and in facilitating the construction of autobiographical memories in the bodily tactile modality.