Beyond Branding: Van Riel and Fombrun’s Corporate Communication Theory in the Human Services Sector

Amidst funding cuts, increasing competition, and growing demands for service, nonprofit human services organizations are increasingly recognizing the importance of marketing communication, especially branding. However, Van Riel and Fombrun’s (2007) corporate communication theory suggests that focusing too intently on branding may actually weaken these organizations over the long term. Drawing on a series of focus groups with a cohort of human services nonprofits, this study extends Van Riel and Fombrun’s theory into the nonprofit context and reveals the importance of a balanced approach to nonprofit corporate communication.     

Preschool teachers communicating values to children

This empirical study aims to find if and how preschool teachers communicate values they consider important for children to learn in preschool. The study is a part of a Nordic research project on values education in Nordic preschools. Values are understood as desirable principles that guide human actions. Theoretically, the study draws on a sociocultural perspective and Habermas’ theory of communicative action. The data consists of approximately 17?h of video observations of communication between preschool teachers and children. Two episodes were chosen for further analysis and in-depth discussion. Care, respect, and discipline had been agreed on as important values to communicate to preschool children. The preschool teachers used different approaches to communicate these values, depending on their professional and personal backgrounds. The values were communicated implicitly rather than explicitly. The study contributes to research on values education in the ECE and gives reasons for reflection on the practices of preschool teachers.     

Factors Contributing to the Level of Acceptance of Technology in Affluent Private Schools

Abstract

This research was conducted to explore factors that influence the technology acceptance of teachers who are employed at a school where there is wide access to different types of technology. While previous research identified perceived ease of use and perceived usefulness as variables in technology acceptance, not many studies give details about the determining factors of teachers who are given extensive access to a wide variety of educational technology. The researcher therefore aimed to identify distinct aspects that deter the use of the available technology, while also establishing the motivating factors in the target school. Semistructured interviews were conducted with five divergent volunteers. The transcribed interviews were analyzed qualitatively using Atlas.ti to assist in identifying emerging patterns. Through the analyses it became evident that although teachers are presented with technology and recognize the usefulness thereof, flaws in support from the institution are increasingly deterring even teachers with a high technology acceptance from using available technology. It is the researchers’ recommendation that members of management set clear implementation goals to staff members, while dedicating themselves to prioritizing issues such as infrastructure, maintenance of hardware, and effective training opportunities. (Keywords: technology acceptance model, perceived ease of use, perceived usefulness)     

Bachelor-master Programmes in the Netherlands and Germany

This article compares the results ofthe implementation of the new bachelor-mastersystem in the Netherlands and Germany. TheBologna Process presents the common Europeancontext for this reform process. However, therespective national contexts differ, and so dothe actual implementation processes and theemerging outcomes. For each of the twocountries, a limited number of aspects of thereforms that emerged as most relevant arehighlighted. In the final section, somecommonalities and differences are discussed.The former mainly concern the characteristicsof the binary system in both countries and theintroduction of accreditation in relation tothe bachelor-master system. With respect to thelatter, the implementation strategy and thefunding conditions are most strikinglydifferent, related to the fact that in Germanythe new system is implemented in parallel withthe existing system, whereas in theNetherlands the new system will replace theexisting one.     

A Fragmented Training Environment: Discourse Models in the Talk of Physics Teacher Educators

Research in Science Education - This article reports the results of an empirical study exploring the discourses of physics teacher educators. We ask how the expressed understandings of a physics...     

Characteristics of Swedish preschools that provide education and care to children with special educational needs

In Sweden, preschool inclusion is embraced and preschools are open for children both with and without special educational needs. The purpose of this study was to examine the characteristics of a number of preschool units in Sweden that provide education and care to children with special educational needs with regard to organisation, resources and quality. The purpose was also to provide reflections on the usefulness of different structured observation rating scales designed to assess preschool quality. Eight preschool units located in four Swedish districts were visited. A total of sixteen 5-year-old children with special educational needs/disability and forty typically developing children of the same age participated. The data sources were structured observation rating scales (Early Childhood Environment Rating Scale, Caregiver Interaction Scale and Inclusive Classroom Profile), ABILITIES Index questionnaire, unstructured observation, interviews, conversations and documents. Two overall typologies of preschool units were identified: the comprehensive units enrolled children with various special educational needs/disability, while the specialised units enrolled children with the same disability. The staff resources were greater in the specialised units. The overall quality in the observed units ranged from low to good. In units educating children with a disability diagnosis, the quality was never low. None of the preschool units was scored as having a good inclusive environment. The structured observation rating scales complemented each other and covered, in part, different quality aspects of the units. The study shows that there is a large variation in quality between the units and that there is a need to further develop the quality of the preschool units and of the services for children with special educational needs in Swedish preschools.     

A longitudinal examination of students’ health behaviours during their first year at university

During the transition from school to higher education, young adults experience a substantial amount of change where they progress from the highly controlled setting of school to the autonomous and self-motivated environment of university. Time spent at university is considered a critical period during which young adults establish a clear sense of identity, which can include forming positive health behaviours such as regular physical activity. The transition from school to university also involves a number of changes that can impact on the mental well-being of students including financial concerns, academic pressures and a lack of social support. Our aim was to longitudinally examine the physical activity levels and mental well-being of Scottish students during their first year at university. Participants were 48 first-year students (males, n = 24; females, n = 24) aged 18–19 years enrolled at two Scottish universities in the UK. At entry to university (semester 1) participants completed a validated self-report measure of physical activity and measures of anxiety and depression. Participants’ physical activity levels were assessed for seven days via accelerometry. Participants completed the same measures six months later (semester 2). Daily moderate physical activity levels decreased across the semesters yet perceptions of mental well-being remained stable. There was a significant increase in hip and waist circumferences across the semesters. The first year of university is a critical period for establishing positive health behaviours and there is a need for universities to actively encourage physical activity as an integral part of university life.     

Hearing Status, Language Modality, and Young Children's Communicative and Linguistic Behavior

This study examined early pragmatic skill development in a group of 38 children with severe or profound hearing loss between 1 and 4 years of age who were enrolled in a simultaneous communication (SC) approach to language learning. Both their use of intentionally communicative acts and their use of language were studied in an analysis of 30-min play sessions between a child and the primary caregiver. Results were compared with previously published data from two age-matched groups: 38 deaf children who were enrolled in oral communication (OC) programs and 84 normally hearing (NH) children. All groups showed a significant improvement with age in the communicative behaviors measured; therefore, the overall trend was toward growth-in all age groups-even when the rates of growth differed. By age 3 years, a pattern of communicative function use had emerged in all three groups. Patterns exhibited by deaf children in the SC and OC groups were similar to each other and to younger NH children but dissimilar to NH age mates. Although the use of signed input by normally hearing parents and teachers did not serve to ameliorate the profound effects of hearing loss on communication development in SC children, it did provide some early advantages. The children in SC groups did not exhibit an advantage over children in OC groups in their overall frequency of communication or the breadth of their vocabulary but they began using words earlier and used mature communicative functions significantly more often. Although children in the OC groups did not exhibit a significant advantage in the overall amount of speech used, they showed an advantage in the breadth of their spoken vocabulary in a conversational setting. Implications for early intervention programming are discussed.     

Context matters: increasing understanding with interactive Clicker Case studies

Although interactive technology is presumed to increase student understanding in large classes, no previous research studies have empirically explored the effects of Clicker Cases on students?? performance. A Clicker Case is a story (e.g., a problem someone is facing) that uses clickers (student response systems) to engage students in understanding the meaning of the science contained within the story. Using an experimental randomized Solomon design across 11 institutions, we found that Clicker Cases increased student understanding more than PowerPoint lectures in large introductory biology classrooms, although there was variation across institutions and topics. By examining student performance in conjunction with faculty experience, we found that strong Clicker Cases created dissonance, captured attention and involved students in interpreting data or making decisions. This study provides a model for collaborative research across multiple institutions and demonstrates the need for using multiple institutions and topics in research on education.