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61.
Customer acceptance of IPTV service quality 总被引:1,自引:0,他引:1
Hyeong Yu Jang Mi Jin NohAuthor vitae 《International Journal of Information Management》2011,31(6):582-592
The purpose of this article is to provide insights into the effects of Internet Protocol Television (IPTV) service quality and reveal mediation effects in the process of forming the repurchase intention. This study incorporates additional theoretical construct, perceived enjoyment, to reflect IPTV characteristics using extended technology acceptance model (TAM). This study empirically investigated a research model and conducted a survey of IPTV service users. The results of this study are as follows. First, IPTV service quality is summarized as design, security, and customer service, which is supported by second-order factor analysis. Service quality had an influence on perceived usefulness, perceived ease of use, and perceived enjoyment. Second, perceived ease of use had a significant effect on perceived enjoyment, and perceived usefulness also had an effect on repurchase intention. Third, attitude, trust, and satisfaction had a positive effect on repurchase intention. To reveal the impact on repurchase intention of the IPTV service quality, this study proposes customer acceptance on IPTV service based on a modified TAM. 相似文献
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Medic and colleagues (Medic, Starkes, & Young, 2007) found that relatively younger cohorts of Masters athletes had higher participation rates and achieved higher performances compared with a relatively older cohort. Considering that Medic and colleagues' (2007) study was cross-sectional in nature, the purpose of this investigation was to employ a retrospective longitudinal study design to examine the participation rates of Masters swimmers as a function of an individual's constituent year within any 5-year age category over a period of 6 years. Using archived data from the 2003 to 2009 US Masters Short Course National Championships, swimmers' attendance was followed for a period of six consecutive years. Results indicated that a participation-related relative age effect was observed among swimmers who, over a period of 6 years, competed in either at least one championship (N = 2596; Cochran's Q? = 64.16, r(s) = -0.92, both P < 0.0001) or at least three championships (N = 441; Cochran's Q? = 47.51, r(s) = -0.91, both P < 0.0001). Overall, effect size analyses indicated that the odds of a Masters swimmer participating in the championship during the first constituent year of any 5-year age category was more than two times greater than the odds of that athlete participating during the fifth constituent year. 相似文献
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Alghamdi Amani Khalaf H. Al Ghamdi Kholoud S. Kim Sun Young 《Journal of Science Education and Technology》2022,31(5):583-593
Journal of Science Education and Technology - It is of great importance that science educators teach COVID-19 and related pandemics to boost students’ scientific literacy. A mixed methods... 相似文献
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Jihyun Lee Seonyoung Jang 《Educational technology research and development : ETR & D》2014,62(6):743-765
Instructional design (ID) models have been developed to promote understandings of ID reality and guide ID performance. As the number and diversity of ID practices grows, implicit doubts regarding the reliability, validity, and usefulness of ID models suggest the need for methodological guidance that would help to generate ID models that are relevant and appropriate to the ever-changing design challenges in our world. Because the construction of an ID model involves an intricate externalization of unique sets of design experiences as well as a logical synthesis of relevant research, the purpose of this study was to formulate a methodological framework for ID model development. Through the analysis of 20 selected studies, four critical dimensions and ten synthesized procedures for constructing ID models were formulated. The resulting framework is intended to provide a useful theoretical and practical contribution to the field of ID. 相似文献
67.
Scott C. Ellis Thomas J. Goldsby Ana M. Bailey Jae‐Young Oh 《Decision Sciences Journal of Innovative Education》2014,12(4):287-319
Lean six sigma is a management methodology that firms can employ to achieve substantial improvement in supply chain performance. However, few pedagogical exercises facilitate students’ use of a comprehensive set of lean six sigma principles within a supply chain context. We describe the Airplane Supply Chain Simulation that helps students understand how lean six sigma concepts may be leveraged to improve supply chain performance. The basis of this simulation is a four‐tier supply chain, consisting of suppliers (two tiers), a manufacturer, and a customer, that produces three models of paper airplanes to meet randomly distributed customer demand. In the first of three successive runs, a highly structured simulation is executed in which supply chain roles are well defined, material flows are convoluted, and a “push” production strategy is followed. The first simulation as the “current state” and, for the second and third simulation runs, challenge competing student teams to leverage lean six sigma concepts to develop a “future state” that enables the fulfillment of all customer orders at the lowest cost. Results based on statistical analyses of survey response data from 194 MBA students show that the Airplane Supply Chain Simulation is an effective participative, team‐based learning tool. 相似文献
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This study examines the debates and discussions surrounding the Korean government's Me2Day, the largest social networking and microblogging site in the country used by 26 government bureaus, including the Blue House. Me2Day users post messages composed of up to 150 characters and establish links with other users through multimedia-based information and knowledge obtained from their browsers, desktop computers, e-mail messages, and mobile phones. This study provides a better understanding of the characteristics and structures of cyberspace communication between the Korean government and citizens. The results indicate that although each bureau had different goals in terms of using Me2Day, users were more likely to use the service if their bureau actively posted messages or responded to user comments. Users tended to have critical attitudes toward the Korean government when they were allowed to freely post messages and share information. 相似文献
69.
Young Yun Kim 《Int J Intercult Relat》1978,2(2):197-224
This paper explores a theoretical and methodological basis for studying foreign immigrants' acculturation processes from a communication perspective. Communication patterns of immigrants are conceptualized on three levels — behavioral, attitudinal, and perceptual. The behavioral level of communication includes the immigrant's participation in communication channels of the host society as well as the ethnic community. The perceptual level refers to the immigrant's cognitive structure in perceiving the host society. The attitudinal level is examined by the immigrant's affective-evaluative orientation toward the host society. The three levels of communication patterns were empirically investigated in a survey of 400 randomly selected Koreans in the Chicago area. The communication variables were assessed through composite scores using questionnaire items that were tested for reliability. The results show an overall linear trend in the immigrant's interethnic communication with Americans, positive attitude toward Americans, cognitive complexity in perceiving the American society, and satisfaction level. A simultaneous increase is observed in the immigrant's interpersonal communication with Americans and with other Koreans. The immigrant's use of ethnic media rapidly decreases over the years while that of American media steadily increases. Findings are discussed in comparison to previous studies of foreign immigrants and students and to sociological theories of acculturation of minority groups. 相似文献
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