Memory mobilization,generational differences,and communication effects on collective memory about Tiananmen in Hong Kong

People in a society share collective memories about numerous historical events simultaneously, but not every event is equally salient all the time. This study examines the implications of memory mobilization on recall of historical events. Memory mobilization is treated as a process that involves communication activities via a wide range of platforms. Focusing on Hong Kong people's memory of the 1989 Tiananmen Incident in Beijing, this study found that more people recalled the event during the period of memory mobilization, and communication activities involving interpersonal exchanges were related to recall of Tiananmen mainly in that period. In addition, the findings showed that the process of memory mobilization operated differently for different age cohorts. The theoretical implications of the findings are discussed.     

Psychological processes behind the comprehension of a poetic text

In addition to the psychological operations which are typical of the reading processes of most regular texts, such as recall of memory schemes, developing hypotheses and tests of relevance, I suggest that in the reading of poetic texts there would be at least two additional kinds of processes; namely the process by which the reader discovers analogies, and compares them, and the process of drawing conclusions from this comparison. The predisposition of a poetry reader is characterized by (a) the tendency to process a maximum of information from memory schemes that are evoked during reading; and (b) the reader's readiness to process information expressed similarly to metaphors. That is, to process pieces of information whose meanings would not be considered consistent if taken literally.     

品牌翻译中数字文化负载词的跨文化比较

品牌翻译作为一种跨文化交际行为 ,不仅涉及到品牌的语义层面 ,更关系到品牌的文化层面。数字词是负载文化的一种特殊形式 ,具有丰富且细微的文化内涵 ,容易导致不同文化语境中的消费者对品牌的英汉语际翻译的解读产生偏差。从跨文化比较角度 ,对数字语义层面所蕴含的文化信息进行历时与共时分析 ,凸现品牌翻译的跨文化交际功能