Marketing Theory and Practice On‐line: a Development Towards International Collaboration

The authors detail the development of an on‐line course, “Marketing Theory and Practice On‐line” (MTPO) as part of the charter‐mandated commitment of Monash University of Australia to deliver quality flexible education transnationally. The course, that is now offered to both on‐campus and distance education students, uses a full range of media and computer technologies, including the Internet, e‐mail, bulletin boards, on‐line library facilities, video animations, and hypertext. The guiding principles for the development of the course were that the methodology must enrich the learning experience; the communication shell must enrich a scholarly environment; and the subject development should encourage and facilitate new opportunities. The ultimate aim is to utilize MTPO as the basis for international collaboration and to use the collaboration in question to develop a stronger intellectual package with specialist marketing subjects at both the undergraduate and the postgraduate levels.     

The Role of the Centre in the Professional Development of Teachers

The study builds on earlier work which considered changes in the use of staff other than teachers (associate staff) in maintained primary and secondary schools. The focus of the study is on the introduction of staffing innovations (how they originated, how they were implemented, perceived advantages and difficulties, estimated cost effectiveness) in a new kind of educational institution – the City Technology College. The authors seek to illuminate theories of implementing change in a contemporary educational setting. The article reports on the first year's work and indicates some emergent issues.