Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude

ABSTRACT

Using cross-sectional data from 504 students from four Kenyan universities, this study evaluates the indirect effect of brand personality on the relationship between social media and students’ behavioral intentions to enroll in postgraduate studies. Additionally, the study examines the moderating effect of attitude on the relationship between social media and brand personality, social media and students’ behavioral intentions, brand personality and students’ behavioral intentions. Finally, it investigates the moderating effect of attitude on the indirect process of brand personality on the relationship between social media and students’ behavioral intentions. The study is guided by the Theory of Planned Behavior, Technology Acceptance Model and Self Congruity Theory. Process Macro is used to analyze data. Results indicate that social media significantly predicts students’ behavioral intentions and this relationship is partially mediated by brand personality. Besides, attitude moderates the relationship between social media and students’ behavioral intentions and also the relationship between brand personality and students’ behavioral intentions. Finally, attitude has a conditional effect on the indirect relationship between social media and student’s behavioral intentions via brand personality and this effect is much stronger with a higher level of attitude. These findings contribute new knowledge to literature and theory.     

Stereotype reduction through humor and accommodation during imagined communication with older adults

Ageism can generate conflict and harm well-being. Our paper integrates the Aging Stereotypes in Interaction model with intergroup contact theory to predict how communicative elements mediate the effect of intergenerational contact on warmth and competence stereotypes of older adults as a group. Students (N?=?288) were randomly assigned to imagine having a conversation with an older adult in one of six experimentally manipulated contact conditions: a competent/incompetent older woman, a sociable/unsociable older woman, or a moral/immoral older woman. Participants’ stereotypes of older adults were affected by the characteristics of their communication partner, and this effect was mediated by specific communication behaviors imagined by the participant for two of the three trait dimensions. For perceptions of competence, overaccommodation was the key mediator. For perceptions of sociability, the key mediator was humorous communication. These mediators represent an expansion in how we understand not just the outcomes of intergroup contact, but also the communicative mechanisms through which it occurs.     

The influence of the information value provided by prior-cuing treatment on the reactivation of memory in preweanling rats

In two experiments, the influence of exposure to a CS? on the acquisition and retention of a conditioned odor aversion was examined. Preweanling rats were given exposure to the CS? either prior to (CS?/CS+) or following (CS + /CS?) the pairing of a second odor (the CS+) with footshock. The results of Experiment 1 indicated that subjects in both of the treatment conditions acquired aversions of comparable strength to the odor paired with footshock and that retention of the odor aversion was not affected by order of stimulus presentation during conditioning. Experiment 2 indicated, however, that the effectiveness of pretest exposure to various elements of the conditioning episode in reactivation of the memory for conditioningwas dependent on the order of stimulus presentation during conditioning. This differential effectiveness of the various reactivation treatments is discussed in terms of their relationship to the associative “status” of the stimuli present during conditioning and in terms of the information provided to the animal by the reactivation treatment.     

Inhibitory Control Across the Preschool Years: Developmental Changes and Associations with Parenting

The normative developmental course of inhibitory control between 2.5 and 6.5 years, and associations with maternal and paternal sensitivity and intrusiveness were tested. The sample consisted of 383 children (52.5% boys). During four annual waves, mothers and fathers reported on their children’s inhibitory control using the Children's Behavior Questionnaire. During the first wave, mothers’ and fathers’ sensitivity and intrusiveness were observed and coded with the Emotional Availability Scales. Inhibitory control exhibited partial scalar invariance over time, and increased in a decelerating rate. For both mothers and fathers, higher levels of sensitivity were associated with a higher initial level of children's inhibitory control, whereas higher levels of intrusiveness predicted a slower increase in children's inhibitory control.     

The Buddhist Institute at Phnom Penh,the International Council of Women,and the Rome International Institute for Educational Cinematography: intersections of internationalism and imperialism, 1931–1934

This article explores the intersection of aspects of imperialism and internationalism in discussion of cinematography at the League of Nations, at the International Council of Women (ICW), and as they played out in the imperial, national and local flows around educational cinematography in the work of Suzanne Karpelès at the Institute of Buddhist Studies in Phnom Penh, Cambodia. It focuses on the 1931 ICW cinematograph conference organised by Laura Dreyfus-Barney at the League’s Rome International Institute for Educational Cinematography (IIEC) and on the IIEC’s 1934 cinematography congress, when Dreyfus-Barney fed Karpelès’ ideas about educational film into the congress. The article looks at the notion of rapprochement (of nations) within internationalism as this became articulated at both the League and the ICW with notions about mentalities within imperialism. It also traces the intersection of rapprochement and mentalities in Karpelès’ promotion of educational cinematography from her base in Phnom Penh. The article concludes that various elements around the cinematic at the League, the ICW and at Phnom Penh illustrate articulations of internationalism in the domains of nationalism and imperialism as well as articulations of the national and imperial in the domain of the international.     

Workforce Education Models for K-12 STEM Education Programs: Reflections on,and Implications for,the NSF ITEST Program

Journal of Science Education and Technology - This article proposes a STEM workforce education logic model, tailored to the particular context of the National Science Foundation’s Innovative...     

Successful applications of montessori methods with children at risk for learning disabilities

The critical elements in the Montessori philosophy are respect for the child, individualization of the program to that child, and the fostering of independence. With her research background, Maria Montessori devised a multisensory developmental method and designed materials which isolate each concept the teacher presents to the child. In presenting these materials the teacher observes the concept and skill development level of the child, ascertaining areas of strength and weakness and matching the next presentation to the child’s level of development. Using small sequential steps, the teacher works to ameliorate weakness and guide the student to maximize his strengths. These presentations, usually initiated by the child, enhance cognitive growth using a process which integrates his physical, social, and emotional development. The curriculum contains four major content areas: Practical Life; Sensorial; Oral and Written Language; and Mathematics. Geography, History, Science, Art, Music, Literature, and Motor Skills are also included. In all of these the Montessori presentations build from the simple to the complex, from the concrete to the abstract, and from percept to concept. Vocabulary and language usage are integral to each presentation. The procedures introduced through these presentations are designed to enhance attention, increase self-discipline and self-direction, and to promote order, organization, and the development of a work cycle. At-risk children benefit from the structure, the procedures, and the curriculum. Applications of this method require more teacher selection of materials and direct teaching, particularly of language and math symbols and their manipulations. This early childhood intervention provides an individualized program which allows the at-risk child a successful experience at the preschool level. The program includes a strong conceptual preparation for later academic learning and it promotes the development of a healthy self-concept.