An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

Combination of Se-methylselenocysteine,D-α-tocopheryl succinate, β-carotene,and L-lysine can prevent cancer metastases using as an adjuvant therapy

ObjectivePrimary tumor treatment through surgical resection and adjuvant therapy has been extensively studied, but there is a lack of effective strategies and drugs for the treatment of tumor metastases. Here, we describe a functional product based on a combination of compounds, which can be used as an adjuvant therapy and has well-known mechanisms for inhibiting cancer metastases, improving anti-cancer treatment, and enhancing immunity and antioxidant capacity. Our designed combination, named MVBL, consists of four inexpensive compounds: L-selenium-methylselenocysteine (MSC), D-‍α‍-tocopheryl succinic acid (VES), β‍-carotene (β‍-Ca), and L-lysine (Lys).MethodsThe effects of MVBL on cell viability, cell cycle, cell apoptosis, cell migration, cell invasion, reactive oxygen species (ROS), and paclitaxel (PTX)-combined treatment were studied in vitro. The inhibition of tumor metastasis, antioxidation, and immune enhancement capacity of MVBL were determined in vivo.ResultsMVBL exhibited higher toxicity to tumor cells than to normal cells. It did not significantly affect the cell cycle of cancer cells, but increased their apoptosis. Wound healing, adhesion, and transwell assays showed that MVBL significantly inhibited tumor cell migration, adhesion, and invasion. MVBL sensitized MDA-MB-231 breast cancer cells to PTX, indicating that it can be used as an adjuvant to enhance the therapeutic effect of chemotherapy drugs. In mice, experimental data showed that MVBL inhibited tumor metastasis, prolonged their survival time, and enhanced their antioxidant capacity and immune function.ConclusionsThis study revealed the roles of MVBL in improving immunity and antioxidation, preventing tumor growth, and inhibiting metastasis in vitro and in vivo. MVBL may be used as an adjuvant drug in cancer therapy for improving the survival and quality of life of cancer patients.     

网络的伦理挑战与建设

信息网络正在开辟一个新的时代。网络不仅是一种新技术媒介,而且影响着我们生活的方方面面,既给人们带来了巨大的好处,又给现有的伦理带来了前所未有的威胁和挑战。因此,构建新的网络伦理规范势在必行,我们必须确立一系列基本原则,采取一系列有效措施,从而建立起适应网络伦理关系要求的新伦理观。     

国外教师专业发展趋势探析及启示

当前世界各国都非常重视教师专业发展,这也是我国教师教育改革的客观要求和必然趋势。本文试图从教师专业发展的主体、内容、模式以及评价机制四个维度考察国外（主要是经济合作与发展组织成员国）的教师专业发展的经验及趋势,以期对我国教师的专业发展有所启示。     

国产十种乌头的染色体研究

本文描述了我国产毛茛科乌头属的10个种的染色体数目和形态。  根据该属染色体基 数为8(x＝8)，可将这些种归为二倍体、四倍体、六倍体和八倍体种。  10种乌头的染色体在数目、大小、结构上表现出相关性。其中具根状茎而多年生的种多为二倍体，染色体形态较大，第3-7号多为近端着丝点(st)染色体, 具块茎而二年生的种多为多倍体，染色体形态较小，第3-7号多为近中着丝点(sm)染色体。染色体演化方向可能是二倍体→多倍体、大→ 小、st→sm。这进一步证明根状茎种较块茎种原始。根据染色体数目和形态，又可将这些种的染色体分为两类。这进一步支持了目前分类学上的牛扁亚属和乌头亚属的划分。本文还讨论了这些种的有关分类问题。     

Dependency structure language model for topic detection and tracking

In this paper, we propose a new language model, namely, a dependency structure language model, for topic detection and tracking (TDT) to compensate for weakness of unigram and bigram language models. The dependency structure language model is based on the Chow expansion theory and the dependency parse tree generated by a linguistic parser. So, long-distance dependencies can be naturally captured by the dependency structure language model. We carried out extensive experiments to verify the proposed model on topic tracking and link detection in TDT. In both cases, the dependency structure language models perform better than strong baseline approaches.     

Parsimonious translation models for information retrieval

In the KL divergence framework, the extended language modeling approach has a critical problem of estimating a query model, which is the probabilistic model that encodes the user’s information need. For query expansion in initial retrieval, the translation model had been proposed to involve term co-occurrence statistics. However, the translation model was difficult to apply, because the term co-occurrence statistics must be constructed in the offline time. Especially in a large collection, constructing such a large matrix of term co-occurrences statistics prohibitively increases time and space complexity. In addition, reliable retrieval performance cannot be guaranteed because the translation model may comprise noisy non-topical terms in documents. To resolve these problems, this paper investigates an effective method to construct co-occurrence statistics and eliminate noisy terms by employing a parsimonious translation model. The parsimonious translation model is a compact version of a translation model that can reduce the number of terms containing non-zero probabilities by eliminating non-topical terms in documents. Through experimentation on seven different test collections, we show that the query model estimated from the parsimonious translation model significantly outperforms not only the baseline language modeling, but also the non-parsimonious models.     

An empirical study of query expansion and cluster-based retrieval in language modeling approach

The term mismatch problem in information retrieval is a critical problem, and several techniques have been developed, such as query expansion, cluster-based retrieval and dimensionality reduction to resolve this issue. Of these techniques, this paper performs an empirical study on query expansion and cluster-based retrieval. We examine the effect of using parsimony in query expansion and the effect of clustering algorithms in cluster-based retrieval. In addition, query expansion and cluster-based retrieval are compared, and their combinations are evaluated in terms of retrieval performance by performing experimentations on seven test collections of NTCIR and TREC.