Using Consumer Data to Illustrate How the Library Channel Drives Digital Sales

The library channel is often underappreciated as a key part of a publisher’s business strategy. In an age where publishers are constantly seeking new revenue and marketing opportunities, presence in the library—digitally—can yield significant growth. This paper examines the library channel, its business model based on library lending, the performance of eBooks and audiobooks across all subjects, and consumer reading behavior. Digital Book Clubs, a relatively new phenomenon, are also defined and illustrated with examples demonstrating the library’s valuable role in increasing discoverability and ultimately sales.     

Social media use in the career development of graduate students: the mediating role of internship effectiveness and the moderating role of Zhongyong

This paper proves that social media use can contribute in important ways to employability outcomes. Specifically, results from a survey of 196 recent graduate students in China indicate that social media use is positively related to employability skills. Internship effectiveness serve as a mediating mechanism through which social media use affects employability skills. Zhongyong has a moderating effect on the social media use-internship effectiveness relationship. In addition to the direct moderating effect, Zhongyong is found to moderate the indirect relationship between social media use and employability skills. We discuss implications of these results for research and practice.     

办公建筑孔洞设置对工业厂房通风优化模拟研究

基于计算流体力学CFD软件,建立了数值模型,并对工业厂房的风环境进行了模拟,分析了办公建筑不同的孔洞开启方案对工业厂房通风的影响。研究结果表明:倾角为60°的倾斜孔洞和中心高度为12m的孔洞可以使工业厂房通风效果达到最佳状态。在此基础上,优化了孔洞的设置方式,并结合模拟进行了验证,为工业厂房类建筑通风设计提供决策参考。     

论高级技工学校专业英语课程的复合型管理

本文以高级技工学校专业英语课程的复合型管理为理念,对高级技工学校专业英语课程的特点进行阐述并对现行的专业英语课程管理的利弊进行分析。在此基础上,对专业英语复合型管理的概念及途径进行论述,进一步阐明在高级技工学校专业英语课程复合型管理的意义,以期达到对高级技工学校外语课程的全面构建与管理。