Simple Marketing Techniques and Space Planning to Increase Circulation

In the academic Information Commons, the frontline staff are key library assets. This article demonstrates one example of frontline staff observing, analyzing, and modifying user behavior using simple marketing techniques and space planning. James Madison University East Campus Library personnel increased circulation of books by increasing the visibility of the book collection. Minor furniture changes in the lobby, adding rotating themed book displays and providing digital and print signage, produced a dramatic effect. Circulation numbers essentially doubled for the lobby browsing book collection and markedly increased for books highlighted in the displays.     

‘I know it’s not proper research,but…’: how professionals’ understandings of research can frustrate its potential for CPD

This article draws upon the work of two researchers who facilitated practitioner research with school professionals in Liverpool. The researchers themselves had not been involved in practitioner research before. In this account, the researchers reflect critically upon their own experience. The discussion presents the learning curve that the researchers underwent as well as what they discovered about the relationship between practitioners and researchers when engaged in school‐based research. Crucially the issue of practitioners’ understandings of what constituted ‘good’ research emerged as a significant issue. In particular, positivist notions of research that drew from popular scientific understandings, as well as the culture of numerical targeting in the schools system, seemed to shape these practitioners’ sense of what was expected of them as practitioner‐researchers. The article finishes by reflecting upon the possible lessons that this work presents for education managers considering practitioner research approaches for continuing professional development (CPD).     

Envisioning the Role of Facilitation in Public Deliberation

Research has neglected a critical factor in promoting successful citizen deliberation: the public forum facilitator. The facilitators create the discursive framework needed to make deliberation happen while setting the tone and the tenor for how and what participants discuss. This essay brings facilitators more clearly into the discussions about deliberative practice by offering an expanded and nuanced notion of facilitation in action. I modify D. Ryfe's continuum of involvement concept to outline three distinct types of facilitators: passive, moderate, and involved. Using this continuum, I investigate how the various moves, types of talk, and discursive strategies used by each of these facilitators differ during six National Issues Forums style deliberations. Results demonstrate that facilitators are not neutral, inactive participants in deliberative forums. The analysis indicates that the pedagogical choices made by facilitators about their involvement in forums affect deliberative talk and trajectories. Scholars evaluating deliberation should take into account facilitation and its different dimensions.     

Multilingual Mix in Hong Kong Advertising,Pre- and Post-1997

The paper examines the historical change in linguistic practice of Hong Kong advertising through the decolonization period and attempts to make sense of it from a local-and-global point of view beyond the conventional national-functionalist perspective. It is found that the prominent patterns of language mixing in the advertising of Hong Kong are not only ‘Standard Written Chinese mixed with English’, but also ‘Standard Written Chinese mixed with both English and Cantonese’. The embedded elements of both English and Cantonese in the Chinese advertisements can take the form of a word, a phrase and/or a full clause and can serve both informational and involving functions. Finally, it is argued that multilingual mix in Hong Kong advertising is a phenomenon constantly emerging in the multicultural process of globalization and that being able to mix different languages or varieties of languages for effective communication should be an aspect of linguistic competence highly valued in the age of globalization and localization.     

Design of Online Professional Development in Science Content and Pedagogy: A Pilot Study in Florida

The Exploring Florida Science project goals were: (1) increasing content knowledge of secondary science teachers, specifically in topics that are important to the future of the state, and (2) providing secondary science students with digital media for use in project-based learning. A team of instructional designers, educators, scientists, web designers and teacher educators designed an online professional development environment. Needs analysis included identification of the high incidence topics on the state science achievement test and topics of socio-scientific importance in the state. Development followed tenets of design-based research, and was guided by E-Learning for Educators standards and evaluated for content, pedagogy and usability using rubrics based on established guidelines. This paper details design, development, and evaluation frameworks, and summarizes pilot testing outcomes.     

‘Fitting in’ or ‘standing out’: Working‐class students in UK higher education

Drawing on case studies of 27 working‐class students across four UK higher education institutions, this article attempts to develop a multilayered, sociological understanding of student identities that draws together social and academic aspects. Working with a concept of student identity that combines the more specific notion of learner identity with more general understandings of how students are positioned in relation to their discipline, their peer group and the wider university, the article examines the influence of widely differing academic places and spaces on student identities. Differences between institutions are conceptualised in terms of institutional habitus, and the article explores how the four different institutional habituses result in a range of experiences of fitting in and standing out in higher education. For some this involves combining a sense of belonging in both middle‐class higher education and working‐class homes, while others only partially absorb a sense of themselves as students.