Using the College Outcome Measures Project to measure college outcomes

This article describes one institution's use of the College Outcome Measures Project (COMP) in comparing outcomes for graduates of traditional and non-traditional programs. The study was designed to answer three questions concerning the use of COMP in evaluating traditional and non-traditional programs. Results obtained in a study of 96 University of Minnesota graduating seniors suggest greater potential usefulness in distinguishing among institutions than in comparing outcomes of programs within an institution. The authors conclude that as new approaches and instruments for measuring college outcomes become available, criteria for instrument selection need to be shared among individuals charged with conducting outcome studies.     

New “Starting Points” for Resources by Subject

The objective of the Starting Points Web page series at The University of Texas Health Science Center at San Antonio (UT HSC) Libraries is to provide specialized information resources in an organized online format. Highlighted resources include databases, journals, UT HSC campus information, funding sources, PubMed® RSS article feeds, and information about professional associations. This paper discusses the development process, planning, challenges, and outcomes of the Starting Points series.     

Foreign/International

James D. Halloran and Michael Gurevich (eds.) Broadcaster/Researcher Co-Operation in Mass Communication Research (Centre for Mass Communication Research, University of Leicester, England, 1971 -- price not known, paper)

Global Communications in the Space Age (New York: Twentieth Century Fund, 1972 -- $1.00, paper)

Katherine Shervis (comp.) Satellite Teleconferencing: An Annotated Bibliography (Edsat Center, Space Science and Engineering Center, University of Wisconsin, Madison 53706 -- $2.00, paper)

0.J. Firestone's The Public Persuader: Government Advertising (Toronto: Methuen, 1970 -- $12.70)

Telenation (Canadian Broadcasting League, Box 1504, Ottawa, Canada KIP 5R5 -- $8.00 per year/12 issues)     

Neither Fish nor Fowl: Feminism,Desire, and the Lesbian Consumer Market

This article addresses gay marketers’ tardy and ambivalent attempts to imagine and organize lesbians as a viable target marketing niche. Practical considerations make lesbians less attractive as a market: They have a lower average household income than gay male and heterosexual couples and they are hard to reach for market research purposes and with advertising. But the lesbian market is also dogged by the popular image of lesbians as lacking both erotic and acquisitive desire, embodied in the stereotype of anti-consumption, parsimonious, unsexy feminists who resist marketers’ interest in them as consumers.     

Temporal effects of leadership style on state communication anxiety in small task‐oriented groups

This investigation reports a typology of maintenance behaviors that were derived through inductive analyses of papers students wrote about their strategies for maintaining various relationships. Ten major strategies were inductively derived: positivity; openness; assurances; sharing tasks; social networks; joint activities; cards/letters/calls; avoidance; anti‐social; and humor. These strategies extend the previous research on relational maintenance strategies. More specifically, the latter five strategies and the subcategories of all the strategies are additions to Stafford and Canary's (1991)typology. In addition, analyses revealed the positivity, openness, assurances, sharing tasks, and cards/letters/calls differed in their frequency of use among lovers, relatives, friends and others.