Stephen Colbert's Civics Lesson: How Colbert Super PAC Taught Viewers About Campaign Finance

This study tests whether exposure to The Colbert Report influenced knowledge of super PACs and 501(c)(4) groups, and ascertains how having such knowledge influenced viewers' perceptions about the role of money in politics. Our analysis of a national random sample of adults interviewed after the 2012 presidential election found that viewing The Colbert Report both increased peoples' perception of how knowledgeable they were about super PACs and 501(c)(4) groups and increased actual knowledge of campaign finance regulation regarding these independent expenditure groups. Findings suggest that the political satirist was more successful in informing his viewers about super PACs and 501(c)(4) groups than were other types of news media. Viewing The Colbert Report also indirectly influenced how useful his audience perceived money to be in politics.     

Youth,skills development,and work in the Education for All Global Monitoring Report 2012: Learning from Asia or for Asia?

The article underlines the historic importance of the treatment of skills development, finally, by the Education for All Global Monitoring Report (GMR) team. Among the many challenges in its analysis are the multiple and overlapping meanings of the word skill, and the consequent difficulties of quantifying and monitoring efforts at skills development. The positioning of skills development within secondary education is a further area of huge diversity and contestation. Beyond this, the claimed relationships between skills and growth require careful teasing out. As important as any, however, are the relations amongst skills, work, and employment (and unemployment) in both the urban and rural informal sectors. The article argues that although GMR 2012 breaks a great deal of new ground in addressing skills development, it ends up being rather a school-based account of skill; very little attention is given to post-school skills development in the further education and training colleges of many societies. Equally, it underplays the impact of the wider macroeconomic environment on skills development. Finally, the article suggests that much can be learned from Asia, as well as for Asia, in this crucial world of skills development.     

Exploring emotional climate in preservice science teacher education

Classroom emotional climates (ECs) are interrelated with students’ engagement with university courses. Despite growing interest in emotions and EC research, little is known about the ways in which social interactions and different subject matter mediate ECs in preservice science teacher education classes. In this study we investigated the EC and associated classroom interactions in a preservice science teacher education class. We were interested in the ways in which salient classroom interactions were related to the EC during lessons centered on debates about science-based issues (e.g., nuclear energy alternatives). Participants used audience response technology to indicate their perceptions of the EC. Analysis of conversation for salient video clips and analysis of non-verbal conduct (acoustic parameters, body movements, and facial expressions) supplemented EC data. One key contribution that this study makes to preservice science teacher education is to identify the micro-processes of successful and unsuccessful class interactions that were associated with positive and neutral EC. The structure of these interactions can inform the practice of other science educators who wish to produce positive ECs in their classes. The study also extends and explicates the construct of intensity of EC.     

An evaluation of the Thorndike and Lorge word count

A new emphasis on career education presents significant challenges to the speech‐communication educator. This article examines that emphasis and the accompanying challenges.     

The Law of Mass Communications

David G. Clark and Earl R. Hutchinson, Mass Media and the Law: Freedom and Restraint (Wiley-Interscionco, $12.95)

John M. Kittross and Konnoth Harwood, Free & Fair: Courtroom Access and the Fairness Doctrino (Journal of Broadcasting, Temple University, $3.95)

Paul W. MacAvoy's The Crisis of the Regulatory Commissions: An Introduction to a Current Issue of Public Policy (Norton, $5.95; paper, $2.95)

Eric Moon, Book Selection and Consorship in the Sixties (Hawker, $10.95)

Edward De Grazia's Censorship Landmarks (Hawker, $19.75)     

An Exploratory Study of Factors Influencing Audience's Attitudes Toward Imported Television Programs in Taiwan

The diffusion of international television programs has been an important area of international communication research. In this article, we use theoretical constructs from country-of-origin and cultural proximity literatures and develop a model to explain audience's attitudes toward and willingness to watch imported television programs from China. Our study used a questionnaire survey method to collect data from 553 respondents in Taiwan. We examined television programs imported from China, a country that has tried to invade Taiwan to destroy its democracy in the past decades. Regression analyses found that, whereas cultural proximity was an important predictor, animosity turned out to be a more powerful predictor of Taiwanese audience's attitudes toward television programs from China. The results also demonstrated that if the Taiwanese audience perceived China as holding less animosity and more cultural proximity, they had more positive attitudes and were more willing to watch television programs imported from China.     

Virtually the Same: Comparing the Effectiveness of Online Versus In-Person Library Tours

ABSTRACT

The use of virtual or Web-based tours is on the rise in academic libraries, but with the loss of face-to-face contact and direct experience with the library's physical spaces, questions abound about this format's efficacy. Do online tour experiences measure up to those of a guided, face-to-face tour? Do online tours help mold students' perceptions of the library, while imparting important practical knowledge about the library's resources and services? Librarians at Kent State University in Kent, Ohio, recently confronted these questions, as they added an option for an online library tour to a large library tour program for freshman that had previously been offered strictly through guided, librarian-led tours. This paper presents the results of a preliminary study comparing the efficacy of learning and affective outcomes between face-to-face library tours and online library tours at Kent State University.     

Being First Means Being Credible? Examining the Impact of Message Source on Organizational Reputation

Research in organizational communication and public relations suggest that in times of crises, messages generated by the organization are most likely to positively influence stakeholder perceptions, whereas those generated by the press may have negative ramifications. Although this advice seems logical, to date there is little research that investigates this claim empirically and directly. Two experiments were conducted to explore the separate and combined impact of print and televised messages concerning an organization in the midst of a crisis. The findings offer empirical evidence that statements from organizations experiencing crises may offset negative stakeholder responses. Theoretical and pragmatic implications are discussed regarding these findings.     

The Big Three's Prime-Time Decline: A Technological and Social Context

This paper is an analysis of factors associated with the 25-year decline in the prime-time shares of the top 3 television networks. Time series analysis revealed a stronger serial correlation between network decline and social indicators than between network decline and technological factors. Network shares were negatively correlated with indicators of social differentiation, and were also negatively correlated with the penetration of cable and other multiple video programming distribution sources (MVPD) into the nation's households (the technological context). Findings were discussed in terms of the impact of social change on both the audiences and organizations of broadcasting.     

Socialization to Work in Late Adolescence: The Role of Television and Family

This survey of college freshmen examines the role of television and family in anticipatory socialization to work. Findings indicate that both sources play a role in the development of work-related values and aspirations, but contribute in different ways. Wishful identification was higher for characters perceived to have higher paying jobs and stronger extrinsic (but not intrinsic) work values. Although causal direction cannot be shown, results suggest that respondents internalized the intrinsic and extrinsic work values they perceived in their parents' jobs, but derived mainly extrinsic work values and desire for easy work from observing their favorite characters at work.