Corporal punishment and communication in father‐son dyads

This study was based on a communication‐oriented perspective of corporal punishment of children. The perspective posits that physically aggressive influence tactics would be associated with aggressive communication and a set of communication outcomes. The perceptions of 74 father‐son dyads were solicited to test these relationships. Results indicated that when there was lower argumentativeness and higher verbal aggressiveness in father‐son communication there was more corporal punishment as an influence tactic and that fathers and sons perceived the relationship as less favorable in terms of influence success, communication competence, affirming style, and credibility.     

Choosing and Reading Online News: How Available Choice Affects Cognitive Processing

A within-subjects experiment explored how the number of online, hyperlinked stories available for individuals to choose from affects cognitive processing of a selected story. Participants chose and read unpleasant online news stories from a Web page containing either 5 or 15 headline/photo hyperlinks. Heart rate data indicated more cognitive resources were allocated to reading stories selected from the larger array of hyperlinks. This increased allocation of cognitive resources also led to more accurate story recognition. Results of this study provide insight into information processing of interactive, online news as well as limited suggestions for the design of news Web sites.     

George W. Bush,Television News,and Rationales for the Iraq War

Popular sentiment holds that President George W. Bush was able to successfully “spin” the news during the early stages of the Iraq War. Research on the president-press relationship gives some reason to believe this sentiment but leaves ample room for skepticism. This article clarifies the relationship between presidential and press rationales for the Iraq War, focusing on whether Bush's emphasis on certain rationales influenced the extent to which news media emphasized these same rationales. Using computer-assisted content analysis to analyze a year's worth of presidential communications and television news, the study provides insight into the interaction of these important discourses.     

Panel 2: The Implications of Digital Scholarship for Research Libraries: Challenges of Access and Preservation

ABSTRACT

The panelists present observations on the impact of digital scholarship for library goals related to information access and preservation based on their experiences in a variety of Web-influenced environments. The advent of digital forms of publishing and information retrieval signal significant changes in our understanding of library business models, user services, and the role of special collections.     

Purposeful Mentoring in Academic Libraries

ABSTRACT

This article offers statistical information about the future of our profession and the role that mentoring may play in retaining and promoting academic librarians into leadership positions within an organization. An overview of the history and definition of the word mentor and current terminology is offered to provide the reader with understanding of the complexity surrounding the concept of mentoring. Mentoring as process is explained, and both formal and informal mentoring processes are discussed and examples provided. The benefits of mentoring are detailed and include the benefits for mentors, mentees, and academic libraries, with a special focus on minorities and generational considerations now prevalent in libraries. Qualitative methodologies are examined to determine relationships, and the methods used include interviews, questionnaires, and print and online surveys. Case studies from across the nation are analyzed and offered as evidence that mentoring does in fact work well in many academic libraries, but librarians should be mindful that these mentoring processes must be evaluated periodically to remain viable. A brief discussion and future considerations section offer helpful information on gaps in the literature and the challenges that academic libraries face as they create and implement mentoring processes in their respective academic organizations.     

The Natural History Museum: Taking on a Learning Agenda

Carnegie Museum of Natural History and the University of Pittsburgh are engaged in a research and practice partnership to bring new learning sciences findings and theories into contact with the design and deployment of innovative natural history learning experiences. In this article, we describe four strands of work: 1) connecting people to nature; 2) engaging people of all ages in complex and current scientific debates of regional consequence; 3) partnerships to build a strong regional learning ecology for nature and science; and 4) iterative professional development to support staff as they work with new definitions of learning and engagement in the museum.     

Institutional branding: a content analysis of public service announcements from American universities

American universities receive millions of dollars worth of media exposure every year via Public Service Announcements (PSAs) broadcast during their respective school's athletic competitions. This research explores the message strategies and executional devices used by NCAA FBS (National Collegiate Athletic Association Football Bowl Subdivision) classification schools during the 2010 football season. This study is the most comprehensive content analysis of this subject matter to date. 115 PSAs were examined, representing 111 of the 120 schools which comprise this tier of American higher education institutions. 51 variables were operationalised and are detailed in this article. These variables include messaging specific to institutional communications, as well as common creative approaches used within television advertising. Findings suggest that there is indeed a ‘sea of sameness’ across these communications and that few schools are creating unique messages. This article continues the theoretical work in this field by refining extant models for communication messages employed by higher education institutions.     

Improving the Motivation and Retention of Online Students Through the Use of ARCS-Based E-Mails

Abstract

This study examined the use of ARCS-based, motivational mass e-mail messages designed to improve the motivation and retention of students enrolled in an online, entry-level, undergraduate computer applications course. Data from the Course Interest Survey, based on Keller's ARCS model, were gathered and analyzed for two online groups (one treatment and one control) and compared with a face-to-face class for differences in attention, relevance, confidence, satisfaction, and overall motivation. Based on the analysis, this article argues that simple, cost-effective, and easy-to-design mass e-mail messages show potential for addressing some of the motivational needs and retention concerns of online students.     

How to use ISDN Video‐Conferencing to Develop Efficient Remote Education and Corporate Training

Abstract

Integrated Services Digital Network (ISDN) is available today in Macau and has been since 1997. It is emerging as a mainstream telecommunications network that will serve a wide variety of users’ needs. It has improved service capabilities, reduced costs and improved productivity for Macau organizations, both large and small. The following are short notes on possible uses.