The FCC and Indecency: Local Television General Managers' Perceptions

A number of factors have been suggested to help explain the success of broadband in Korea. However, whatever factors are mentioned, just as many questions are raised as to why comparable roll out of high-speed Internet access has not occurred in other countries with similar characteristics. This paper argues that supply-side push and demand-side pull, a synergistic process, are combined to make broadband Internet access in Korea particularly strong. With a new type of supply of broadband capacity in the market, and an intensely competitive environment, prices dropped drastically and new killer applications were continuously created. This resulted in a supporting responsive surge in demand and sky-rocketing numbers of new subscribers. This is a very clear case of a positive spiral generated by the synergistic process of the market: success breeds success.     

Structure or Predisposition? Exploring the Interaction Effect of Discussion Orientation and Discussion Heterogeneity on Political Participation

Past research on how discussions with non-like-minded others impacts political participation has focused mostly on structural attributes of discussion networks, and—as a result—has produced inconsistent findings. This study, therefore, introduced the concept of discussion orientation—one's willingness to express and listen in political discussion, even when disagreement exists—as a predispositional explanation of the impact of discussion heterogeneity on political participation. Based on the national telephone survey data, during the course of the 2004 election, we find a strong main effect of individual predisposition to express different opinions on political participation. In addition, the link between discussion heterogeneity and political participation is significantly stronger for those respondents who exhibit a willingness to express different opinions during those conversations.     

Motivations of Faculty Self-archiving in Institutional Repositories

Professors contribute to Institutional Repositories (IRs) to make their materials widely accessible in keeping with the benefits of Open Access. However, universities' commitment to IRs depends on building trust with faculty and solving copyright concerns. Digital preservation and copyright management in IRs should be strengthened to increase faculty participation.     

A reputational approach examining publics' attributions on corporate social responsibility motives

This study introduced publics' perceived attribution about the sincerity of corporate social responsibility (CSR) purposes as the main reason why publics react differently to companies that practice similar CSR activities. The effects of congruence of CSR activities and the source of CSR-related information on publics' attribution were examined using prior corporate reputation as a moderator in an experimental setting. Overall, the study found that corporate reputation moderated publics' perceived attributions on the sincerity of the CSR purposes. Sincere motives were more severely downgraded when a negatively-reputed company engaged in a high-congruence CSR activity and used a company source than when a highly-reputed company did.     

From Dogmatism to Open-Mindedness? Historical Reflections on Methods in Audience Reception Research

The article traces, from the perspective of audience reception research, the gradual methodological rapprochement of once hostile methodological paradigms: the quantitatively oriented uses-and-gratifications research and the qualitatively anchored reception research. While recognizing that the methodological differences stem ultimately from different epistemological perspectives, the article describes how these differences have been played out on the terrain of empirical methodologies for conducting fieldwork on audience practices and meanings. The article considers four stages of this rapprochement: (1) antagonistic self-sufficiency; (2) separate camps; (3) self-critical coexistence; and (4) complementarity and collaboration.     

Where Is My Issue? The Influence of News Coverage and Personal Issue Importance on Subsequent Information Selection on the Web

Researchers believe that the Web functions to supplement traditional news media. Little is known, however, about how traditional news media consumption influences Web use patterns. This study investigates how prior TV news exposure influences individuals' subsequent Web use by testing 3 theories that may explain individuals' information selection patterns—accessibility, instrumental utility, and personal issue importance. The results of this study reveal the strong effects of personal issue importance when selecting information on the Web, regardless of news coverage in traditional media. The findings also indicate higher levels of information selection when there is no prior exposure to news coverage.     

Normative behavior and information: The social aspects of information access

Information access is central to library and information science, yet explorations of its conceptual nature have been limited. Given the importance of information access to the discipline, there is a need for research to create a better understanding of the concept and its many roles in all activities and behaviors related to information. Drawing on the theoretical work of Elfreda Chatman, this article proposes that the study of information access can be facilitated through the recognition and examination of the physical, intellectual, and social aspects of information access. These types of access are examined through three case studies in terms of different information behaviors and contexts, with a particular focus on the importance of social access. The article also discusses the future roles that considerations of social access can play in research and theory.     

Why Should I Use University Library Website Resources? Discipline Differences

Users across academic disciplines utilize different information sources based on the resource's usefulness and relevance. This study's findings show that users from arts and sciences disciplines are much more likely to utilize university library website resources and printed materials than business users who heavily rely on commercial websites.     

Social Media Type Matters: Investigating the Relationship Between Motivation and Online Social Network Heterogeneity

This study investigated relationships between social media motivation, relative preferences for social media type, and network heterogeneity, using a U.S. national survey. By classifying social media into the symmetrical and the asymmetrical, we showed that relationship motivation was more likely to be associated with a preference for the symmetrical type, whereas information motivation with a preference for the asymmetrical. Network heterogeneity was positively predicted by relationship motivation but not by information motivation. Finally, a relative preference for the symmetrical type was found to mediate the association between relationship motivation and network heterogeneity.     

Uses and Gratifications,Journalists’ Twitter Use,and Relational Satisfaction with the Public

This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public.