Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening

The study explored the role of second-screen use and binge-watching in moderating entertainment education (EE) effects. A pretest/posttest experiment of 273 viewers of East Los High measured the effects of exposure to three subplots, concerning alcohol abuse, abortion, and immigration. The effect of identification with characters on change in attitudes was significantly moderated by second-screen use and binge-watching. In particular, second-screening tended to enhance the positive impact of identification; whereas, among respondents who binge-watched the show, the effects of identification were weaker.     

Reasons for Student Engagement in Extra-Class Communication

This study extends instructional communication research on extra-class communication (ECC) by presenting an integrative analysis comparing the explanatory utility of student- and instructor-oriented reasons for student engagement in frequent ECC. Results from 495 college students suggested that student-oriented reasons, specifically the relational and functional student motives, were the only significant, positive predictors of students’ perceptions of frequent ECC engagement. Other student motives (excuse making, participation, sycophancy) and perceptions of instructor approachability did not significantly predict perceived frequency of ECC engagement.     

It’s More Than Self-Presentation: MUM Effects Can Reflect Private Discomfort and Concern for the Recipient

Is the reluctance to share bad news (i.e., the MUM effect) motivated more by a public display or private concern, and does it benefit mainly the messenger or the recipient? An experiment (N = 309) that crossed good/bad news with three communication channels (face-to-face, text messaging, e-mail) revealed that messenger reluctance was greatest under conditions of bad news and did not vary based on the channel through which the recipient contacted the messenger. In contrast with earlier work, this MUM effect was more consistent with a private fear of distressing the recipient. Theoretical implications and limitations are discussed.     

完善小和山高教园区公共支撑体系对策的思考

本文通过对高教园区公共支撑体系内涵与特点的阐述,分析了小和山高教园区公共支撑体系的现状,指出其优势和存在问题,提出了进一步完善小和山高教园区公共支撑体系的原则、目标和途径。     

基于双曲等效的双星滑动聚束SAR两步成像算法

双星滑动聚束模式合成孔径雷达(SAR)既保持了双星SAR的灵活性、可靠性和稳定性,同时还可产生高分辨率的图像对,对于观测和测绘具有巨大的潜力.这种模式下需要兼顾双星成像与多普勒带宽显著增加的问题.分析双星滑动聚束SAR系统下目标的多普勒特性,结合双星成像算法与频谱分析法,提出一种基于双曲等效的双星滑动聚束SAR 2步成...