Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening

The study explored the role of second-screen use and binge-watching in moderating entertainment education (EE) effects. A pretest/posttest experiment of 273 viewers of East Los High measured the effects of exposure to three subplots, concerning alcohol abuse, abortion, and immigration. The effect of identification with characters on change in attitudes was significantly moderated by second-screen use and binge-watching. In particular, second-screening tended to enhance the positive impact of identification; whereas, among respondents who binge-watched the show, the effects of identification were weaker.     

Reasons for Student Engagement in Extra-Class Communication

This study extends instructional communication research on extra-class communication (ECC) by presenting an integrative analysis comparing the explanatory utility of student- and instructor-oriented reasons for student engagement in frequent ECC. Results from 495 college students suggested that student-oriented reasons, specifically the relational and functional student motives, were the only significant, positive predictors of students’ perceptions of frequent ECC engagement. Other student motives (excuse making, participation, sycophancy) and perceptions of instructor approachability did not significantly predict perceived frequency of ECC engagement.     

It’s More Than Self-Presentation: MUM Effects Can Reflect Private Discomfort and Concern for the Recipient

Is the reluctance to share bad news (i.e., the MUM effect) motivated more by a public display or private concern, and does it benefit mainly the messenger or the recipient? An experiment (N = 309) that crossed good/bad news with three communication channels (face-to-face, text messaging, e-mail) revealed that messenger reluctance was greatest under conditions of bad news and did not vary based on the channel through which the recipient contacted the messenger. In contrast with earlier work, this MUM effect was more consistent with a private fear of distressing the recipient. Theoretical implications and limitations are discussed.     

Applying LDA Topic Modeling in Communication Research: Toward a Valid and Reliable Methodology

ABSTRACT

Latent Dirichlet allocation (LDA) topic models are increasingly being used in communication research. Yet, questions regarding reliability and validity of the approach have received little attention thus far. In applying LDA to textual data, researchers need to tackle at least four major challenges that affect these criteria: (a) appropriate pre-processing of the text collection; (b) adequate selection of model parameters, including the number of topics to be generated; (c) evaluation of the model’s reliability; and (d) the process of validly interpreting the resulting topics. We review the research literature dealing with these questions and propose a methodology that approaches these challenges. Our overall goal is to make LDA topic modeling more accessible to communication researchers and to ensure compliance with disciplinary standards. Consequently, we develop a brief hands-on user guide for applying LDA topic modeling. We demonstrate the value of our approach with empirical data from an ongoing research project.     

Scaling up Content Analysis

ABSTRACT

Employing a number of different standalone programs is a prevalent approach among communication scholars who use computational methods to analyze media content. For instance, a researcher might use a specific program or a paid service to scrape some content from the Web, then use another program to process the resulting data, and finally conduct statistical analysis or produce some visualizations in yet another program. This makes it hard to build reproducible workflows, and even harder to build on the work of earlier studies. To improve this situation, we propose and discuss four criteria that a framework for automated content analysis should fulfill: scalability, free and open source, adaptability, and accessibility via multiple interfaces. We also describe how to put these considerations into practice, discuss their feasibility, and point toward future developments.     

Placing Facebook

Facebook is challenging professional journalism. These challenges were evident in three incidents from 2016: the allegation that Facebook privileged progressive-leaning news on its trending feature; Facebook’s removal of the Pulitzer Prize-winning “Napalm Girl” photo from the pages of prominent users; and the proliferation of “fake news” during the US presidential election. Using theoretical concepts from the field of boundary work, this paper examines how The Guardian, The New York Times, Columbia Journalism Review and Poynter editorialized Facebook’s role in these three incidents to discursively construct the boundary between the value of professional journalism to democracy and Facebook’s ascendant role in facilitating essential democratic functions. Findings reveal that these publications attempted to define Facebook as a news organization (i.e., include it within the boundaries of journalism) so that they could then criticize the company for not following duties traditionally incumbent upon news organizations (i.e., place it outside the boundaries of journalism). This paper advances scholarship that focuses on both inward and outward conceptions of boundary work, further explores the complex challenge of defining who a journalist is in the face of rapidly changing technological norms, and advances scholarship in the field of media ethics that positions ethical analysis at the institutional level.