Market structure and institutional position in geographic market segments

Marketing and market research have formally entered the world of college recruiting in recent years, and market structure, market segments, and institutional positioning are concepts that have gained currency among academic marketers. In this paper a variety of analytic techniques—comparisons of frequency distributions, cross-tabulations, multidimensional scaling, and regression analysis—are used to examine the structure of a college's competition and institutional market position in relation to students' market behavior—the decision to accept a college's offer of admission. The analysis focuses on how these phenomena vary between two geographic market segments. Brief mention is made of some of the marketing implications of the data.An earlier version of this paper was presented at the Annual Forum of the Association for Institutional Research, Houston, Texas, May 1978.     

The school‐based health center as a resource for prevention and health promotion

The importance of school‐based health centers (SBHCs) in overall prevention and health promotion programming is growing as they become increasingly common in schools. SBHCs can improve access to comprehensive physical and mental health services for children and families, and make a significant contribution to universal prevention efforts in schools. Partnering with school‐based health centers in the overall prevention and health promotion programming provides an opportunity for school psychologists to broaden their impact on the entire school population. This article describes the role and primary functions of SBHCs and how these centers can provide important prevention and health promotion services for children and adolescents. Research regarding SBHCs' primary prevention outcomes is also reviewed with the goal of providing school psychologists the necessary background to work collaboratively with SBHCs. © 2007 Wiley Periodicals, Inc.     

Promoting Issues-based STSE Perspectives in Science Teacher Education: Problems of Identity and Ideology

Although science, technology, society and environment (STSE) education has gained considerable force in the past few years, it has made fewer strides in practice. We suggest that science teacher identity plays a role in the adoption of STSE perspectives. Simply put, issues-based STSE education challenges traditional images of a science teacher and science instructional ideologies. In this paper, we briefly describe the development of a multimedia documentary depicting issues-based STSE education in a teacher’s class and its subsequent implementation with 64 secondary student-teachers at a large Canadian university. Specifically, we set out to explore: (1) science teacher candidates’ responses to a case of issues-based STSE teaching, and (2) how science teacher identity intersects with the adoption of STSE perspectives. Findings reveal that although teacher candidates expressed confidence and motivation regarding teaching STSE, they also indicated decreased likelihood to teach these perspectives in their early years of teaching. Particular tensions or problems of practice consistently emerged that helped explain this paradox – including issues related to: control and autonomy; support and belonging; expertise and negotiating curriculum; politicization and action; and biases and ideological bents. We conclude our paper with a discussion regarding the lessons learned about STSE education, teacher identity and the role of multimedia case methods.     

Letter from the Editors

Journal of Science Teacher Education -     

DEVELOPMENT AND VALIDATION OF A TAIWANESE COMMUNICATION PROGRESSION IN SCIENCE EDUCATION

Today, early science education is a well-accepted view. Enhancing children’s curiosity about the natural world and fostering positive attitudes toward science are primary goals of science education. However, questions remain regarding the appropriate ways to identify, nurture, and study these emotional states in pre-schoolers. This study examines the potential of using pre-schooler’s verbal (e.g. self-generated figurative expressions) and behavioral (sensorimotor interactions) responses while participating in a scientific activity, as indicators of curiosity and attitudes toward science. The responses of 41 pre-schoolers were documented via a response questionnaire developed for this study. An integrated quantitative–qualitative approach was utilized for data analyses. Results show that pre-schoolers utilize figurative expressions to express various emotional valences. Generation of verbal expressions that entail positive emotional valences and the desire to engage in sensorimotor interactions during a scientific activity were identified as positively correlated. Additionally, girls were more likely to express curiosity and positive attitudes toward science than boys in the context of this study. The findings suggest that these verbal and behavioral measures may serve as indicators of attitudes and curiosity toward science among pre-school children.     

Mind the Gap: Looking for Evidence-Based Practice of Science Literacy for All in Science Teaching Journals

Science literacy for all is the central goal of science education reforms, and there is a growing importance of the language arts in science. Furthermore, there are strong calls for teacher professionalism and self-directed professional learning that involve evidence-based best practices. This raises questions about whether science teaching journals?? recommendations are anchored to high-quality evidence. We found that (a) most National Science Teacher Association journals?? science literacy recommendations have weak or no evidence base and (b) those with evidence reference teaching journals, teacher resource books, and literacy education more often than science education research. We concluded that all participants in the knowledge production cycle and transfer process??authors, editors, and reviewers??need to encourage evidence-based practices anchored to ongoing reforms and to literacy and science education research.