‘Hottest brand,coolest pedagogy’: approaches to corporate branding in Singapore's higher education sector

This article examines the corporate branding efforts of Singapore's publicly funded higher education institutions within a context of neoliberal marketization. Adopting a discourse-analytic perspective, it examines the kind of branding approaches employed by Singapore's universities and polytechnics, and how these approaches are realized discursively in their brand artefacts. Three main approaches are identified and discussed. Referred to as (i) characterizing the brand; (ii) positioning the brand and (iii) personalizing the brand, they are constituted by a variety of language devices and discursive strategies such as positive evaluation, colloquial language and the use of particular metaphors, and represent a spread of approaches ranging from the more fact/reason-based to the experience/emotion-oriented. While the institutions employ a range of approaches, the findings of the analysis suggest that experience/emotion-oriented approaches are better elaborated in the artefacts, and gaining traction in the sector as a whole.     

案例教学法在工商管理本科教学中的应用探析

分析了工商管理本科生案例教学法的特点及其应用意义．提出了工商管理本科生案例教学具体的组织实施过程。     

Death education and attitudes toward euthanasia and terminal illness

The attitudes of a random sample of Cleveland clergy toward the experience of terminal illness and the circumstances justifying euthanasia are presented and analyzed. The clergy response patterns revealed that, although eager to prolong life as long as possible, terminally ill patients fear a prolonged period of illness more than death itself. They also agreed that most patients favor the disclosure of terminal illness. The clergy's response to a questionnaire exhibited a definite ranking (i.e., scaling) in the order of priority of the different circumstances justifying passive euthanasia. Using training in death counseling as a control variable produced sharper division in the response categories for each statement. The controversial nature of euthanasia and the problem of ascertaining the psychological needs of the terminally ill became more apparent with the group who had more training in death counseling. Interpretations of the findings are presented, and a need for a careful reexamination of the effects of death education on attitudes toward controversial subjects in death and dying is stressed.     

不同实验条件下粘性指进的DLA模拟与分数维

利用随机网格结构上的改型DLA模型,计入粒子生长过程中的吸附几率以反映流体相界面的表面张力,模拟Hele-Shaw实验装置中不同流体、不同浓度、不同粘度比、不同上下板间距等多种实验条件下的粘性指进现象.通过调节模型参量及控制DLA集团的无序性和开放性,可以很好地改变DLA集团的结构,控制DLA集团的形貌,得到与实验相符的指进图形,并计算出分形维数.结果表明,分形维数D随粘度增加而减小,同时也随Hele-Shaw实验装置的上下板间距减少而下降.     

汉语对越南语形成与发展的作用

越南语和汉语虽然没有系属的关系,但是汉语对越南语的形成以及发展有重要的作用。从公元前214年一直到现在,两千多年来汉语对越南语产生了深刻影响。本文以追溯越南语的形成与发展过程来说明汉语对其的作用。     

博客在思想政治教育中的应用

阐述了思政博客在高校思想政治教育工作中拓宽了平台、增强了时效性和交互性、促进了辅导员的职业化成长、创新了形式和环境,起到了积极作用。分析了思政博客发展的现状及面临的内容单一、更新速度慢、留言回复不及时等问题。对思政博客的内容建设、建立评价和激励机制、建立区域性博客圈提出了建议。     

清色灵冲剂治疗黄褐斑的临床及实验研究

目的评价清色灵冲剂对黄褐斑的疗效．探讨其作用机理。方法150例黄褐斑患者随机分为实验、中药对照和西药对照组,分别服用清色灵冲剂、百消丹、维生素E加维生素C（VitEC）。1疗程后评定临床疗效,并随访1年;用RIA法检测治疗前后血浆神经肽P物质（sP）和血管活性肠肽（VIP）含量,用多巴色素法测定不同浓度药液处理后的酪氨酸酶（TYR）活性。结果清色灵冲剂对黄褐斑有良效,明显优于通用的百消丹和VitEC．能降低SP、VIP含量,并对TYR活性有直接抑制作用。结论清色灵冲剂是一种治疗黄褐斑有效而安全的药物．能下调血浆SP、VIP水平和TYR活性,这可能是其重要的作用机理。     

常宁市铅锌冶化产业循环经济体系的构筑

该文对常宁市铅锌产业的矿产、开采及二次资源现状进行了总结,并对其现有铅锌产业的优势和不足进行了分析。结合铅锌产业的特点,就常宁市铅锌产业循环发展提出了建议和思考。     

西安市空气质量的评价与分析

运用空气污染指数和环境空气质量指数对西安市空气质量进行评价,分析了西安市空气质量的影响因素并对西安市未来一周空气质量进行预测。综合使用了对比分析方法、模糊评价法、微分拟合法等方法,分别建立了模糊综合评价模型和灰色预测模型。得到了西安市空气质量水平和运用API、AQI评价时的对比分析结果。地理位置、季节、产业种类、工业发展速度和规模等因素均对西安市的空气质量产生影响。