电子政务技术框架

为了提高电子政务的实施水平，避免盲目和重复投资，实现信息共享和政府协同工作，本文从电子政务实际操作出发，给出了一个三层的电子政务技术框架，并介绍了电子政务建设中，应该考虑和采用的技术手段和方法，为电子政务的政府管理人员和技术实施人员提供了前沿技术指南。     

基于知识发现的异质数据源学术资源检索分类系统设计*

阐述了本系统设计的背景，以及知识发现的相关知识。介绍了异质数据源的互操作和文本分类的方法，以及本系统的结构框架、工作流程和相关元数据信息。最后指出了本系统的创新点和优点，以及应用前景。     

数字参考咨询活动的信息经济学阐释

数字参考咨询活动是近两年国内图书馆界交口相谈的热点问题，本文运用了信息经济学的信息不对称、逆向选择、道德风险、信息搜寻、外部效应等理论对DRS活动从新的视角进行了分析和诠释，提出了相应的问题和对策。     

Manufacture and Date of a Goryeo dynasty Sutra Box with Mother-of-pearl Inlaid Decoration at the Rijksmuseum,Amsterdam

Currently, about ten Goryeo dynasty (918–1392 CE) sutra boxes are preserved in museums in Korea, Japan, the United States, the Netherlands, and the United Kingdom. This article is the result of an examination of a sutra box in the collection of the Rijksmuseum, Amsterdam (hereafter ‘Rijksmuseum sutra box’), which was first introduced to a European audience in the Transactions and Proceedings of the Japanese Society, in 1913–1914. The Rijksmuseum sutra box differs from other Goryeo sutra boxes. With its altered structure and modified motifs, this box bears significant value, not only for the research of thirteenth-century Goryeo mother-of-pearl art, but also for the study of cross-cultural adaptations in East Asian lacquer art. This article investigates the date of manufacture of the sutra box by analysing the manufacturing techniques and its various original and modified parts. For this, an X-ray radiograph was carried out for the first time. As a result, discoveries have been made regarding the structure and decoration of the lower part, which has been modified and is different from Goryeo mother-of-pearl sutra boxes. Finally, this paper reconsiders conservation and repair of Goryeo sutra boxes, as illuminated by an understanding of the original and repaired parts of this box.     

Extrovert and Lonely Individuals’ Social TV Viewing Experiences: A Mediating and Moderating Role of Social Presence

Social TV viewing is generally understood as a simultaneous act of watching TV and engaging in communication about the TV program with other TV viewers connected online. In response to the increasing popularity of this new TV viewing practice, the current study examined how individuals’ extrovert personality and loneliness influence social TV viewing experiences through the theoretical notion of social presence. An online survey was completed by 330 individuals. Results demonstrated that extrovert personality positively influenced social TV viewing experiences; it is important to note that this relationship was mediated by social presence. Loneliness itself was negatively related to social TV viewing experiences; however, this relationship was moderated by social presence. Specifically, when lonely people felt strong social presence, they enjoyed social TV viewing experiences. The findings provide theoretical implications for social TV research, the dynamic role of social presence, social enhancement model, and social compensation model.     

An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

MBA Students’ Quality Improvement: The Correlation Analysis of Students’ Personal Traits and Attitudes towards Teaching Methods at a Chinese University

MBA education has become the fastest growing segment of education in China in recent years and a segment that can now be considered indispensible. However, how best to teach it has long been a source of debate. One of the key issues is how to match student traits with teaching methods. While engaged as teachers of marketing management, the authors collected data by questionnaire, carried out empirical research and data comparison, and undertook contingency analysis. It was found that different personal traits in students lead to different attitudes towards teaching methods. A student’s major in college, gender, and sector of employment has little influence on attitudes towards teaching methods, while age, the most sensitive factor, plays the biggest role, followed by job and class. Therefore, these factors should be taken into consideration when arranging classes, developing the curriculum, and planning teaching methods.     

Recent developments in microfluidic synthesis of artificial cell-like polymersomes and liposomes for functional bioreactors

Recent advances in droplet microfluidics have led to the fabrication of versatile vesicles with a structure that mimics the cellular membrane. These artificial cell-like vesicles including polymersomes and liposomes effectively enclose an aqueous core with well-defined size and composition from the surrounding environment to implement various biological reactions, serving as a diverse functional reactor. The advantage of realizing various biological phenomena within a compartment separated by a membrane that resembles a natural cell membrane is actively explored in the fields of synthetic biology as well as biomedical applications including drug delivery, biosensors, and bioreactors, to name a few. In this Perspective, we first summarize various methods utilized in producing these polymersomes and liposomes. Moreover, we will highlight some of the recent advances in the design of these artificial cell-like vesicles for functional bioreactors and discuss the current issues and future perspectives.     

Empowering Learning: Using Student Exemplars in Teaching

Using student work as exemplars is a powerful component of a balanced pedagogy.