Peer observation of teaching: A method for improving teaching quality

This study reports the results of a peer observation programme undertaken in the Library and Information Service at Aston University (where the author then worked). The conditions necessary for a successful peer observation programme are listed, and the necessary training is described. The results of the study are discussed in relation to the literature, with particular reference to the benefits of peer observation and the barriers to its implementation. The conclusions drawn from this study are that peer observation is a useful tool for encouraging lecturers to reflect on their own teaching practice, and thus improve the quality of teaching offered. This is true irrespective of the subject being taught. It is however important that the observation takes place in a supportive environment.     

There’s Going to Be an Evolution: The Subject Librarian Initiative in Review

The authors examine the effect the renovation and rebranding of a traditional reference department into a more modern Knowledge Commons has had on public services at a university. The authors also discuss how this physical transformation led to a philosophical shift in the service model and how that model continues to evolve. This article discusses the adoption of the Subject Librarian Initiative as a means toward creating a more proactive form of outreach that is more conducive to the environment of the Knowledge Commons. This case study examines the first year of a 5-year implementation plan and discusses how the remaining years of the plan will be implemented.     

General Motion Pictures

Anthony Slide A COLLECTOR'S GUIDE TO MOVIE MEMORABILIA—WITH PRICES (Wallace Homestead Book Company, 1912 Grand Avenue, Des Moines, Iowa 50305—$12.95).

Richard L. Stromgren and Martin F. Norden. MOVIES: A LANGUAGE IN LIGHT (Englewood Cliffs, New Jersey: Prentice-Hall, 1984—$15.95).

Jonathan Rosenbaum, FILM: THE FRONT LINE 1983 (Arden Press, 1127 Pennsylvania Street, Denver. Colorado 80203—$10.95).

James L. Limbacher's SEXUALITY IN WORLD CINEMA (Metuchen. New Jersey: Scarecrow Press, 1983—$72.50 for two volumes).

Al Clark: THE FILM YEARBOOK-1984(New York: Grove Press, 1984—$12.95, paperback).

ANNUAL INDEX TO MOTION PICTURE CREDITS: 1982 (Westport, Connecticut: Greenwood Press, 1983—$150.00).

Nancy Allen and Robert L. Carringer AN ANNOTATED CATALOG OF UNPUBLISHED FILM AND TELEVISION SCRIPTS (Graduate School of Library and Information Science. Publications Office, 249 Armory Building, 505 E. Armbry Street, Champaign, Illinois 61820—$15.00, paper).     

Using Consultation Data to Guide Data Services Training for Liaison Librarians

Abstract

As data services gain momentum in academic libraries, liaison librarians are expected to be part of the education force for data literacy. Nonetheless, due to the broad scope of data literacy, training librarians to improve data-related skills can be challenging. This article used consultation statistics to identify tools and resources employed to solve users’ data questions. The results offered insights into users’ data needs and provided librarians with a clear direction to further develop data skills in their assigned disciplines. The methodology used in this study can be replicated at other institutions to identify needs and to direct professional development.     

Interlibrary Loan Meets Six Sigma: The University of Arizona Library's Success Applying Process Improvement

In 2004, the University of Arizona Library Document Delivery Team embarked on a strategic project to assess the service quality and cost of filling interlibrary loan journal article borrowing requests. The Document Delivery Team utilized a Six Sigma Define, Measure, Analyze, Improve, and Control process improvement method. Improvements that were implemented as a result of this study led to increased satisfaction, decreased turnaround time, and lower cost per delivered article. Customer satisfaction surveys were utilized to discover customer expectations and requirements and to evaluate the effect of improvements on the customer experience. Measurement of internal business processes and cost analysis tools were used to determine cost savings.     

Advertising images among Hong Kong Chinese: Use of individual modernity and western orientation clusters in determining market segmentation∗

Advertising is a highly visible force in Hong Kong society. Within this diverse environment, media organizations and marketers attempt to define target markets (market segmentation) composed of persons who are most likely to be influenced by their marketing and advertising efforts. This research, based on a 1,019 sample face‐to‐face intercept survey, segments the market based on measures of self‐ascribed individual modernity and individual traditionalism and Chinese and Western value orientation. The scales are statistically analysed by cluster analysis, to place each respondent into clusters. The segmentation scheme viability is analysed in relation to media consumption and attitudes about specific advertising issues in six areas: 1. consumer benefits and economic force; 2. credibility; 3. entertainment value; 4. social force; 5. manipulation and motivation; and 6. repetition. The segmentation of individual modernity/traditionalism and Chinese/Western orientation provides greater differentiation than age, gender, income, education or place of residence.