Film Bibliographies

Linda Batty's Retrospective Index to Film Periodicals: 1930-1971 (New York: R.R. Bowker, 1975—$24.50)

Karen Jones, ed. International Index to Film Periodicals (New York: St. Martin's Press, 1974-date—$27.50 per year)

Alan G. Dyment's Literature of the Film: A Bibliographic Guide to the Film as Art and Entertainment, 1936-1970 (Detroit: Gale Research Co., 1975—price not given)

A.G.S. Enser's Filmed Books and Plays, 1928-1974 (New York: Academic Press, 1974—price not given)

Richard Heinzkill's Film Criticism: An Index to Critics' Anthologies (Metuchen, N.J.: Scareco'w Press, 1975—$6.50)     

Practical Guides

THE ART AND SCIENCE OF RADIO, by Linda Busby and Donald Parker (Boston: Allyn and Bacon, 1984-$20.00).

ELECTRONIC ARTS OF SOUND AND LIGHT, by Ronald Pellegrino (New York: Van Nostrand Reinhold, 1983—$28.50).

TELECONFERENCING HANDBOOK: A GUIDE TO COST-EFFECTIVE COMMUNICATION, by Ellen Lazar et al. (White Plains, New York: Knowledge Industry Publications, 1983—$34.95).

THE CREATIVE CONNECTION: ADVERTISING COPYWRITING AND IDEA VISUALIZATION, by Arthur A. Winters and Shirley F. Milton (New York: Fairchild Publications, 1982—$16.50).

BROADCAST NEWSWRITING AS PROCESS and BROADCAST COPYWRITING AS PROCESS by J. Clark Weaver (New York: Longman, 1984—price not given, paper).

PUBLIC RELATIONS/PUBLICITY: A KEY LINK IN COMMUNICATIONS, by Lois Ehrenkranz and Gilbert Kahn (New York: Fairchild, 1983—$14.50).

EXPERTS IN ACTION: INSIDE PUBLIC RELATIONS, by Bill Cantor (New York: Longman, 1984—$29.95/ 14.95).     

Peer observation of teaching: A method for improving teaching quality

This study reports the results of a peer observation programme undertaken in the Library and Information Service at Aston University (where the author then worked). The conditions necessary for a successful peer observation programme are listed, and the necessary training is described. The results of the study are discussed in relation to the literature, with particular reference to the benefits of peer observation and the barriers to its implementation. The conclusions drawn from this study are that peer observation is a useful tool for encouraging lecturers to reflect on their own teaching practice, and thus improve the quality of teaching offered. This is true irrespective of the subject being taught. It is however important that the observation takes place in a supportive environment.     

Accounting Students,Library Use,and Information Competence: Evidence From Course Syllabi and Professional Accounting Association Competency Maps

A syllabus study was conducted to gain insight into the library use expectations of faculty for undergraduate accounting students. The findings were compared to the professional competencies articulated by Canadian professional accounting association competency maps, and there was an expectations gap. All three competency maps referred to a set of professional skills that, when mapped to the Association of College and Research Libraries’ (ACRL) Information Literacy Competency Standards for Higher Education, were equivalent to information competence, yet the majority of courses taught required very little library use. This study contributes to the literature as the first to map the ACRL's standards to Canadian professional accounting association competencies.     

Predicting financial success of motion pictures: The '80s experience

This study explores the factors related to success in the motion picture industry and found that familiarity with actors, characters, and story, as well as kudos from reviewers and industry association, are key factors. The authors argue that increasing control by the marketing side of the industry is leading to sequelization, imitation, and higher demand for popular stars in response to the rise in the number of competitors and new exhibition technologies.     

Advertising images among Hong Kong Chinese: Use of individual modernity and western orientation clusters in determining market segmentation∗

Advertising is a highly visible force in Hong Kong society. Within this diverse environment, media organizations and marketers attempt to define target markets (market segmentation) composed of persons who are most likely to be influenced by their marketing and advertising efforts. This research, based on a 1,019 sample face‐to‐face intercept survey, segments the market based on measures of self‐ascribed individual modernity and individual traditionalism and Chinese and Western value orientation. The scales are statistically analysed by cluster analysis, to place each respondent into clusters. The segmentation scheme viability is analysed in relation to media consumption and attitudes about specific advertising issues in six areas: 1. consumer benefits and economic force; 2. credibility; 3. entertainment value; 4. social force; 5. manipulation and motivation; and 6. repetition. The segmentation of individual modernity/traditionalism and Chinese/Western orientation provides greater differentiation than age, gender, income, education or place of residence.