Advertising

How it Was in Advertising: 1776-1976 ($6.95, paper, 110 pp.)

Vernon Fryburger, The New World of Advertising ($6.95, paper, 129 pp.)

William A. Robinson, 100 Best Sales Promotions (annual, $19.95, about 140 pp. each)

Herbert S. Gardner Jr. The Advertising Agency Business ($19.95, 211 pp.)

Jack Z. Sissors and E.R. Petray Advertising Media Planning ($12.95, 341 pp.)

Arthur Bellaire Controlling Your TV Commercial Costs ($19.95, 166 pp.)

Julie M. Moss '77 Ayer Public Relations and Publicity Style Book (Ayer Press, 210 West Washington Square, Philadelphia, Pa. 19106—$9.95)     

Print Media

Elizabeth L. Eisenstein, The Printing Press as an Agent of Change (Cambridge and New York: Cambridge University Press, 1979---$49.50 for the two volume set)

Roy Harley Lewis' Antiquarian Books: An Inisder's Account (New York: Arco, 1979---$10.00)

Jack Lindsay's William Morris: His Life and Work (New York: Taplinger, 1979---$14.95)

Thomas Weyr's Reaching for Paradise: The Playboy Vision of America (New York: Times Books, 1979---$12.50)

Book Publishing Worldwide, A Publisher's Weekly Extra (New York: R.R. Bowker, 1979---S6.95, paper)

Scholarly Communication: The Report of the National Enquiry (Baltimore: The Johns Hopkins University Press, 1979---$3.95, paper)

Charles B. Osburn's Academic Research and Library Resources: Changing Patterns in America (Westport, Conn.: Greenwood Press, 1979---$18.95)

Robert Egan's The Bookstore Book: A Guide to Manhattan Booksellers (New York: Avon Books, 1979---$5.95, paper)     

International Communication

Gertrude Joch Robinson, News Agencies and World News in Canada, the United States and Yugoslavia: Methods and Data (Institute for Journalism and Mass Communication Research, University of Fribourg, Fribourg, Switzerland 1981—price not given, paper)

Uplink: The Newsletter of the Rural Satellite Program (AID Rural Satellite Program, Academy for Educational Development, 1414 22nd St. NW, Washington, D.C. 20037—free on request/quarterly)

Thesaurus of Development Communication (Clearinghouse on Development Communication, 1414 22nd St. NW, Washington, D.C. 20037—$4.00, paper)

William E. McCavitt's Broadcasting Around the World (Blue Ridge Summit, Pa.: TAB Books, 1981—$22.95)

Judith Budd, Register of Current British Research on Mass Media and Mass Communication: December 1980 (Leicester Documentation Centre for Mass Communication Research, Centre for Mass Communication Research, University of Leicester, 104 Regent Rd., Leicester LEI 7LT, United Kingdom—price not given, paper)

Peter Calvocoressi, Freedom to Publish (Humanities Press, Atlantic Highlands, N.J. 07716—$15.50, paper)     

Using Social Networking in the Library

This case study will describe how the Stony Brook University Libraries instruction program partnered with another student support service (student computing office) to nurture a relationship with the Educational Opportunities Program (EOP) over several years to provide their students with the library research and computer skills needed to succeed in college. EOP is a state-funded program aimed at economically disadvantaged students whose high school education has not fully prepared them for college success.     

An Examination of Coursera as an Information Environment: Does Coursera Fulfill its Mission to Provide Open Education to All?

In terms of international education, the concept of online education seems to be a growing trend. Edxonline.org, Minervaproject.com, and Udacity.com are all new massive online open courses (MOOCs)—education websites similar to Coursera offering students the ability to receive the best education from elite universities entirely online. The most tantalizing promise of a company like Coursera is the role it might play in improving education for the world's have-nots: high school dropouts, the global poor, and those less able to self-teach.     

Communicating With Bank Stakeholders During Recession: Why It's Important,Who Is Doing It,and How to Stay in the Loop

This study explores the attitudes and actions of bank managers toward communication spending during recession. Results of this study indicate that organizational leaders cut communication spending early during recession and also erroneously rely on the bank's financials to mitigate irrational customer withdrawals. This research is used to illustrate the need for public librarians to meet the needs of bank stakeholders when their institution ceases to communicate during crises, for academic librarians to educate students in undergraduate and graduate programs regarding heightened information needs during recession, and for corporate librarians to understand a potential avenue for competitive advantage during recession.     

Taking sides in the war on news: exploring curvilinear associations and group differences related to perceptions of news media as threat

ABSTRACT

The free press performs essential democratic functions, but widespread negative attitudes toward the press threaten its legitimacy and effectiveness as a check on formal institutions. In order to combat these attitudes, media organizations must understand who holds them and why. A survey-based study of U.S. adults (N?=?2052) focuses on associations between perceptions of the news media industry as a threat to political performance and a range of politically oriented behaviors (i.e. news media exposure, political talk, political participation). Analyses reveal a series of non-monotonic relationships. Group differences between those who hold the most extreme views concerning news-media-as-threat are also explored. The opposing groups are distinct in some important ways (e.g. ideology, race), but are also found to be surprisingly similar (e.g. income, education, gender, news media exposure). The results suggest new strategies for maintaining and restoring confidence in media organizations.     

Adapting an Embedded Model of Librarianship,College by College

Librarians are increasingly moving out of the library and into the wider university setting as patrons spend more time seeking information online and less time visiting the library. The move to embed librarians in colleges, departments, or customer groups has been going on for some time but has recently received more attention as libraries work to find new ways to reach patrons that no longer need to come to the physical library. Few universities have attempted to embed all their librarians. This case study describes how one group of health sciences librarians dispersed its professional staff throughout its campuses and medical centers.     

Play It,Learn It,Make It Last: Developing an Online Game to Create Self-Sufficient Library Information Users

ABSTRACT

Library orientation at an academic health sciences library consisted of a five-minute overview within new student orientation. Past experience indicated this brief presentation was insufficient for students to learn about library resources. In 2014, an effort was made to supplement orientation by developing an online game aimed at enabling students to become self-sufficient through hands-on learning. A gaming model was chosen with expectations that competition and rewards would motivate students. Although the pilots suffered from low participation rates, the experience merits further research into the potential of a broader model of online library instruction in the health sciences environment.