Visual Assertions: Effects of Photo Manipulation and Dual Processing for Food Advertisements

In our media landscape, consumers view a plethora of messages with visual assertions, created through postproduction photo manipulation, which communicate meaning at-a-glance. These visual assertions are processed initially and directly and greatly influence how consumers think, feel, and behave. Yet the impact of visuals, which likely color all processing, is not incorporated in persuasive message processing models. Using dual processing models from multiple disciplines as a theoretical foundation, this study demonstrates through two experiments that the effects of photo manipulation, as visual assertions, in food advertising increased consumers' perceptions of healthfulness, positive attitudes, and purchase intentions. Dual processing models for persuasive messages should be extended to account for the initial, influential visual processing of implied assertions, often manipulated during postproduction.     

Challenging the orthodoxy on pupil gang involvement: When two social fields collide

Based on fieldwork conducted in five alternative provision schools across three large cities in England, this article explores the relationship between young people's involvement in urban street gangs and their attitudes and behaviour in school. By applying and developing a lens of social field theory, the article highlights the ways in which gang‐involved young people navigate their way between two distinct social fields, namely that of the street gang and that of the school. Although pupil gang involvement can raise significant issues for schools, particularly around violence and educational engagement, our findings challenge the prevailing orthodoxy that depicts an entirely negative portrait of the effects of gang involvement on pupils’ attitudes and behaviour. Instead, through an analysis of interview and observational data, we argue that there is nothing inevitable about the internal logic of a gang social field permeating a school's gates. Young people involved in gangs do not typically spend their entire waking hours wedded to a ‘gang member’ identity—if they are given the opportunity to transition away from the gang social field when they enter the school gates, they will often embrace it. In short, the links between pupils’ involvement in gangs, violent behaviour in school and engagement in education are more contingent and nuanced than is suggested by the literature on gangs and schools to date.     

The role of online games in promoting young adults’ civic engagement

In this review, we present an argument for the need to support young adult’s civic engagement and we explore the role of online games in supporting such engagement. In doing so, in the first section of the paper, we offer a definition for civic education and citizenship alongside a discussion for the pedagogical frameworks that better support young adults’ development of related skills. Following that, we synthesize existing research findings on the role of online games in supporting young adults’ civic engagement. Based on the outcomes of this review, in the last section of the paper, we offer a set of game design principles alongside suggestions for pedagogical approaches and organization of learning environments that have the potential to maximize young adults’ civic engagement.     

Oxfam 'Developing Rights': Towards a Maximalist Conception of Citizenship

The concept of citizenship is open to a wide range of interpretations and, although it has a long history at the margins of education in the UK, it has never had an established tradition. Arguably, citizenship should occupy a central position in the curriculum since a broad interpretation of it underpins many of the skills, values and attitudes which we would want to promote. As part of Oxfam's promotion of global citizenship, a pack of teaching materials was commissioned and developed by teachers, with the aim of promoting basic rights from local, national and global perspectives. This paper describes this pack and the rationale for it.     

Generous reading: Discovering dialogic voices in writing

This paper describes an approach to the assessment of EAL written composition in the primary school. It draws upon related work in literacy as social practice and socio‐linguistic approaches to language learning to develop an approach to writing assessment that builds upon students’ linguistic strengths and traces their written words to sources in the immediate context and wider world. Following Joseph Tobin (2000) this approach is described as generous reading. Generous reading references poststructuralist literary theory through a focus on close reading of texts using a multidisciplinary approach. This paper describes the purpose, theory, and methods for generous reading followed by examples and a discussion of implications for instruction and assessment.     

Prospective Elementary Teachers' Science Teaching Orientations and Experiences that Impacted their Development

A large body of literature illustrates that many elementary teachers are reluctant to teach science and confess a lack of confidence to teach it. Nevertheless, a review of the literature indicates a few cases of elementary teachers who do well in science and offers rare examples of enthusiast elementary teachers. The question then becomes how those cases came to be? The purpose of this study is to document two such cases of prospective elementary teachers, illustrate their unique characteristics and shed light on how those came to be. The study was designed upon a narrative inquiry approach focusing on the collection of personal stories. Multiple sources of data were used in order to examine the participants’ science teaching orientations and the kinds of experiences that influenced their development: drawings, interviews, reflective assignments, and others. The analysis of the data was grounded within the Three-Dimensional Space Narrative Structure. The findings of the analysis illustrated that the participants perceived certain experiences they had during their university coursework as critical to shaping their orientations to science and science teaching: inquiry-based investigations, contemporary theoretical discussions, outdoors field study, friendly classroom environment and the characteristics of their instructors. These findings have implications for the design of teacher education courses that aim to engage prospective elementary teachers, especially females, in meaningful learning experiences and support them in developing science teaching orientations that are in line with reform recommendations.