Using Consumer Data to Illustrate How the Library Channel Drives Digital Sales

The library channel is often underappreciated as a key part of a publisher’s business strategy. In an age where publishers are constantly seeking new revenue and marketing opportunities, presence in the library—digitally—can yield significant growth. This paper examines the library channel, its business model based on library lending, the performance of eBooks and audiobooks across all subjects, and consumer reading behavior. Digital Book Clubs, a relatively new phenomenon, are also defined and illustrated with examples demonstrating the library’s valuable role in increasing discoverability and ultimately sales.     

Social media use in the career development of graduate students: the mediating role of internship effectiveness and the moderating role of Zhongyong

This paper proves that social media use can contribute in important ways to employability outcomes. Specifically, results from a survey of 196 recent graduate students in China indicate that social media use is positively related to employability skills. Internship effectiveness serve as a mediating mechanism through which social media use affects employability skills. Zhongyong has a moderating effect on the social media use-internship effectiveness relationship. In addition to the direct moderating effect, Zhongyong is found to moderate the indirect relationship between social media use and employability skills. We discuss implications of these results for research and practice.     

冬日里的一脉艺术温情——残疾女画家汪玉婷的故事感动衢州

隆冬的一天,龙游县丹青女社的一群女画家专程来到开化县,与身患绝症、但在工笔画领域耕耘了20多年的残疾女画家汪玉婷进行了一次特殊的互动交流。汪玉婷始终以一支画笔抗击病魔,并把自己精心创作的艺术品拍卖,全部所得捐给了贫困大学生。     

用“远程学习圈理论”分析网络学习管理系统

LMS 是网络教育和基于网络培训的支撑系统。本文首先介绍了两种对LMS 进行功能分类和评价的理论,然后通过借鉴“远程学习圈理论”提出对LMS 进行功能分析的框架,最后利用这个框架对三个知名的LMS 进行分析,旨在为 企业和学校引进LMS 时提供参考和借鉴。     

Localized Representation of Formative Assessment in China: A Regional Study from a Sociocultural Perspective

Formative assessment originated and developed in a Western context. With its function of learning improvement being evidenced in research, formative assessment has been adopted in assessment initiatives in multiple contexts including that of China. Research, however, reveals that formative assessment as implemented in Chinese contexts is by no means equivalent to what is understood and implemented in the West; rather, in many cases, it is decontextualised and recontextualised, or culturally appropriated. This paper presents findings of a study which examined the culturally appropriated representation of formative assessment within eight universities in a mid-western province of China. Senior administrators in each university were interviewed face-to-face and individually to fulfill three purposes: (1) To clarify understandings of formative assessment in the area of college English education; (2) To explore the existing gap between formative assessment principles and their representation in College English Curriculum Requirements (CECR), and the gap between formative assessment initiatives at the national level and local contexts; and (3) To distill implications for policy-borrowing and effective implementation in the Chinese context.     

协同工作模式下的高校图书馆新型图书荐购系统建设与思考——以上海交通大学图书馆为例

[目的/意义]通过探讨多角色馆员协同工作模式下高校图书馆个性化图书荐购系统的构建与完善,为其他高校图书馆建设图书荐购系统、提升读者荐书的积极性提供参考。[方法/过程]以上海交通大学图书馆图书荐购系统建设实践为例,从传统与新型荐书系统对比、协同工作模式分析、系统设计与实现等方面出发,全面解读协同工作模式下的高校图书馆新型图书荐购系统建设实践,并对该图书荐购系统建设的实践进行思考。[结果/结论]上海交通大学图书馆通过多角色馆员协作模式,构建智能化、特色化的图书荐购系统,提高用户荐书的积极性和主动性,促进学科资源与用户需求的契合。开发一个功能丰富、荐书反馈及时的图书荐购系统有助于改善高校图书馆读者荐书的积极性。