Analysis of Academic Libraries' Facebook Posts: Text and Data Analytics

This research analyzed a dataset of academic libraries' posts on Facebook. It applied a text and data analytics approach to a dataset collected from the Facebook posts of academic libraries at the top 100 English-speaking universities, as listed by the 2014 Shanghai World University Rankings. The dataset is from a two-year posting history of 18,333 unique posts, 113,621 likes, and 3401 comments. Less than a quarter of the libraries had more than 2000 post-related likes, and only seven received more than 100 comments on their postings. Content analysis identified the most prevalent single word (unigrams), bigrams (two-word sequences), and trigrams (three-word sequences) in high and low engagement content. Semantic analysis identified the semantic categories for posts with high and low engagement. The findings can assist academic libraries in their social media strategies for engagement, marketing, and visibility.     

Ecological Study of Graduation Rates and GPA in a Library Credit Course

The purpose of this ecological study was to examine the impact of a library credit course on graduation rates and GPA using pre-existing records. Over 20?years of aggregate institutional data were analyzed to evaluate the course's impact on first-time-full-time, white, and black students. Results were mixed: students who took the course were less likely to graduate than their peers who did not take the course but enjoyed slightly higher GPAs at graduation. It was discovered that students taking the course are not representative of the overall student body and struggle academically. Implications for revisions to the library credit course are discussed.     

Technological capital: an alternative to the digital divide

This paper identifies individuals’ accumulated history with Information and Communication Technologies (ICTs) as a replacement for the contested and outdated term ‘digital divide.’ We propose that an individual’s ability to benefit from their technological history consists of four factors: awareness, knowledge, access, and technological capacity of the user’s social collective. Together, these factors make up the individual’s level or amount of Technological Capital. The development of this construct was based on empirical research conducted in Soweto, South Africa, and through an analysis of the literature on assessing individuals’ accumulated histories. The concept of technological capital has the potential for application in fields in which ICTs are used for communication, capacity building, and identifying barriers to adoption of new technologies. The use of the concept may have implications for policy decisions, resource allocation, and future research into differences among individuals’ and communities’ ability to benefit from the introduction of new technologies.     

Historical case study: A research strategy for diachronic analysis

History and case study are two diachronic research strategies commonly used to study political discourse as it relates to public libraries. Though suitable for some studies, these strategies are inexhaustive. A new, blended research strategy is therefore needed to accomplish what history and case study alone cannot. This hybrid strategy, historical case study, must analyze cases from the distant past to the present, using eclectic data sources, in order to produce both idiographic and nomothetic knowledge. To develop historical case study, the universal components of diachronic analysis are first identified. A general research design for historical case study is then introduced. Finally, historical case study is tested in an actual research project. Findings from this project reveal that historical case study is a successful diachronic research strategy. Historical case study is a new and valuable research design suitable for addressing questions related to change, continuity, development, and evolution.     

A Model for Quantitatively Analyzing Representations of Social Class in Screen Media

Content analyses of prime-time television provide a picture of predominant cultural stereotypes and social trends. The present research is a quantitative content analysis of social class in popular broadcast and cable television in the United States. This research advances scholarship by systematically analyzing character class in addition to more commonly examined variables such as race and gender. A model for the operationalization of class for quantitative content analyses of mediated texts is offered. This proof of concept study demonstrates the viability of studying media representations of class quantitatively to systematically document patterns of portrayal.     

Preparing for Practice: Strengthening Third-Year Medical Students’ Awareness of Point-of-Care Resources

This column describes the development and implementation of a responsive library course designed to train third-year medical students as they begin their clerkships. The course design consisted of a brief face-to-face introduction during third-year orientation and an online course developed in Canvas, an online learning management system. The objective of the course was to not only introduce students to the resources but also to teach them how to effectively use those resources at the point-of-care. Students evaluated the course to assess the overall effectiveness of the instruction. Course development and content, feedback provided by students, as well as suggestions for improvement are discussed.     

Retention Matters: Academic Libraries Leading the Way

Academic libraries have always strived to be purposively involved in the university's mission attainment efforts. Today, the increase of retention levels is paramount, and, in many cases, it is at the center of higher education institution's strategic plans. For Andrews University, for example, the goal is to reach 80% in the next five years. In the United States, student retention efforts become even more critical due, in part, to declining enrollment numbers set off by soaring higher education costs. Academic librarians are aware of the library's role in the university's overall efforts to increase persistence rates and curtail attrition. Through a literature review, this article highlights how academic libraries are participating in this process. This study focuses on how academic libraries can be leaders in their Institutions by adopting a user-centered philosophy and services that will promote life-long learning, enhance students’ academic experience, and promote engagement, leading to retention.